Barilla Pasta: Strategic Business and Marketing Plan Analysis

This report provides a comprehensive business plan analysis of Barilla Pasta, a leading Italian food company and the world's largest pasta producer. It begins with an introduction to marketing principles and the importance of creating value for customers. The report delves into Barilla's background, highlighting its diverse product range and global presence. A PESTLE analysis examines the political, economic, social, technological, environmental, and legal factors impacting the company. The SWOT analysis identifies Barilla's strengths, weaknesses, opportunities, and threats. A consumer profile outlines the target market, focusing on health-conscious youngsters. The report also includes a competitor analysis and a discussion of the marketing mix model. It concludes with recommendations for Barilla to enhance its market position and capitalize on opportunities. Desklib offers a range of solved assignments and past papers for students.