Barilla Pasta Business Plan: Consumer Profile and Market Strategy

This business plan provides an overview of Barilla Pasta, a leading pasta producer, examining its marketing strategies, competitive landscape, and internal factors. It includes a PESTLE analysis, assessing the political, economic, social, technological, environmental, and legal factors impacting the business. A SWOT analysis identifies the company's strengths, weaknesses, opportunities, and threats. The plan also profiles Barilla's target consumers and analyzes its competitors such as Sacla, Ferrero, Mars and Mondelez. Key management personnel are listed, and recommendations are made for improving product design, pricing strategies, and promotional activities. The plan concludes with references to relevant academic sources, highlighting the importance of marketing principles and strategic adaptation for organizational growth and success. Desklib provides access to similar business plans and study resources.

BUSINESS PLAN ON
BARILLA PASTA

TABLE OF CONTENT
• Introduction
• Company's background
• PESTLE analysis
• SWOT analysis
• Consumer profile
• Inspirational person
• Competitors
• Marketing Mix
• Research
• Management
• Conclusion
• Recommendation
• References

INTRODUCTION
• Marketing is the process of promoting the products and services. It is done by the
organisation for making their products and service promoted and make promotion of
their brand as well.
• . The organisation which is taken in this given project report is Barilla. It was founded in
the year 1877 by Pietro Barilla.
• . It is considering as world’s largest pasta producer. It deals in various products and
services like pasta, bakery products, cereals, pastries, power snacks and cakes bread etc.
the number of emp0loyees which are currently in a company are 8,480 employees. As in
this given report there is a discussion about Barilla Italian pasta.

COMPANY'S BACKGROUND
• BARILLA is an Italian brand and an international food organisation. As also
it is termed to be largest pasta producer as across to the world.
• The Barilla group have enlarged their business in various fields such as
Barilla (multinational pasta maker), Cucina Barilla, Mulino Bianco, Gran
Cereale, Pan di Stelle, Pavesi, Voiello, First and Academia Barilla (Italy),
Harrys(France), Wasabröd (Sweden), MISKO (Greece), Filiz
Makarna(Turkey).
• The business of management generates various sort of pasta and it is world's
leading pasta producer with 50 per cent to 55 per cent.

PESTLE ANALYSIS
• Political factor: The management maintain their key term of records
with other multinational sectors with several field of governments or
authorial structure.
• Economic factor: It will involve the manner of share and their
facilities that are maximising and it is also maximising the manner of
share that relates to the share of producing goods and other term of
demands.
• Social factor: They also phrased the demographic manner of the trend
as per to the product's growth and development at the field of the
market as effectively.

CONT.…
• Technological factor: The business of management utilising various sort of new
field of techniques and approaches by which they deal with various orientated
output.
• Environmental factor: Barilla's Pasta immediate the key manner of the CSR
efforts that are relevant in the new and basic form of the market and it require to
follow the new enterprise to provide various sort of services and facilities to the
potential field of the market.
• Legal factor: The company also applies various sort of consumer protection
laws with basic set of skills and qualitative terms in relation to the role of several
activities.

SWOT ANALYSIS
Swot analysis is defined as the strategic planning as well as techniques that is used by organisation
to identify various factors such as strengths, weakness, opportunities and threats that help to
formulate business strategies and planning. Barilla Pasta utilise strengths to develop effective
positioning in market place and overcome weakness through competing with competitors
efficiently .
• Barilla Pasta organization manage all rules and regulations of business
environment that are formulated by the government ensure smooth running
and working.
• As the Barilla Pasta organization contains stable balance sheet but the
organization generates low return on investment that affect the overall
profitability and performance level.
• Barilla Pasta face the threat of new entrants that affect the proficiency and
market share of respective organization.
• Disposable income of customers are increased that help Barilla Pasta to
enhance customer base through providing better quality product.

CONSUMER PROFILE
• This is related to effective management for the growth to
analyze outcome and make sure for addressing effective
customer profile which include their age, demographic, and
different approaches which help the company to complete their
customer basic demand.
• While knowing more about customer profile, it can be stated
that company focus on the age group of 18-50 years old, diet
free customer, health oriented and the one who have major
focus on protein and health diet.

INSPIRATIONAL PERSON
• This include the very inspirational person “Julia Roberts”, an American actress. She is
the youngest actresses and producer, further, she is the one who won awards at the very
early age of 23years.
• She worked on the rare diseases of neuron-developmental disorder, and make a
documentary to designed and help other to make awareness about the diseases. Which
make her different from the other concepts and actresses in US.
• This must be related to essential marketing and working style to change in market and
learn effective competitive marketing position.

COMPETITORS
• There are several competitors of a company which is also making similar
products and can be the reason of decreasing of the company value and
profits and revenues.
• There are various competitors of Barilla, these are Sacla, Ferrero, Mars
and Mondelez etc. as these re also selling similar products like Barilla.
• Company is building quality of pasta products to the customers and also
they are serving Italian pasta which quality is superior. So for having best
quality of products then they could able to attract more customers.

MARKETING MIX
• Marketing mix is considered as the set of activities that is used by
firm to execute its marketing strategies in most effective manner.
There are four elements of marketing mix. These are price, place,
products and promotion.
• Product
• Price
• Place
• Promotion

RESEARCH