Barker Black Summer Shoe Project: A Project Management Plan

Desklib provides past papers and solved assignments for students. This project details Barker Black's summer shoe launch.

MANAGING A BUSINESS
PROJECT

TABLE OF CONTENTS
 INTRODUCTION
 PROJECT AIMS & OBJECTIVES
 PROJECT MANAGEMENT PLAN
 WORK BREAKDOWN STRUCTURE
 PROJECT MANAGEMENT PROCESS
 METHODS OF RESEARCH
 QUESTIONNAIRE
 ANALYSIS OF THE RESEARCH
 RECOMMENDATIONS & CONCLUSION
 REFERENCES

INTRODUCTION
 Globalization has always been an issue of concern
for every company.
 Increasing globalization has led to the enhancement
in the competitiveness of the global business
environment.
 The report has developed for the purpose of project
management being undertaken by Barker Black.

PROJECT AIMS & OBJECTIVES
 The main aim of Barker Black project states
To develop brand new summer shoes for fighting with
the competition and enhancing product portfolio.
 The key objectives of the project are: Expansion of Product portfolio Enhancing the profitability rapidly London Fashion Week in February 2019 Maintaining right personnel in the company

PROJECT MANAGEMENT PLAN
 Timeframe for the Project of Barker Black
Activity Name Duration Initial Date Ending Date
Project Initiation 12 Days 28th December 2019 8th January 2019
Market Research 5 Days 28th December 2018 1st January 2019
Portfolio Evaluation 4 Days 2nd January 2019 5th January 2019
Idea Generation 3 Days 6th January 2019 8th January 2019
Project Planning 9 Days 9th January 2019 17th January 2019
Product Designing 4 Days 9th January 2019 12th January 2019
Material Planning 2 Days 13th January 2019 14th January 2019
Budget and Risk Planning 3 Days 15th January 2019 17th January 2019
Development 22 Days 18th January 2019 8th February 2019
Product Manufacturing 15 Days 18th January 2019 1st February 2019
Product Testing 7 Days 2nd February 2019 8th February 2019
Project Closure 11 Days 9th February 2019 20th February 2019
Product Finalization 4 Days 9th February 2019 12th February 2019
Launching of the Project 3 Days 13th February 2019 15th February 2019
London Fashion Week 4 Days 16th February 2019 20th February 2019

WORK BREAKDOWN STRUCTURE
WBS
Initiation
Market
Research
Portfolio
Evaluation
Idea
Generation
Planning
Product
Designing
Material
Planning
Budget &
Risk
planning
Developme
nt
Product
Manufactur
ing
Product
Testing
Closure
Product
Finalization
Product
Launching
London
Fashion
Week

PROJECT MANAGEMENT PROCESS
 The project management process of Barker Black
institutes with the four phases.
INITIATION
PLANNING
DEVELOP
MENT
CLOSURE

METHODS OF RESEARCH
 Qualitative research methods provide Barker Black
the non-numerical information.
 With quantitative research, the company has
collected data in numerical form.
 Data collection has been done by using quantitative
and qualitative methods of questionnaire, interviews
and observation.

QUESTIONNAIRE
 In your opinion, what would be the most suitable
pricing strategy for this new summer shoes? Competitive Pricing Price Skimming Premium Pricing Dynamic Pricing
 What would be the primary purpose for this new
summer shoes? Walking/Running Office Casual Others (Please
Specify………………………………………………)

ANALYSIS OF THE RESEARCH
 In your opinion, what would be the most suitable
pricing strategy for this new summer shoes?
Competitive pricing 120
Price Skimming 20
Premium Pricing 30
Dynamic Pricing 30
competitve pricing
price skimming
Premium pricing
Dynamic pricing
0 20 40 60 80 100 120 140

RECOMMENDATION & CONCLUSION
 The company should mainly focus on communicating
with stakeholders.
 In the perspective of new product development,
Barker Black should involve research and feedback
provision.
 Obtaining feedback is significant for creating
foundation of the new product development.

REFERENCES
 Andersson, T. and Chapman, R. L., 2017. Project strategy
for product innovation: the strategic project management
framework. International Journal of Project Organisation
and Management. 9(4).
 Novo, B., Landis, E.A. and Haley, M.L., 2017. Leadership
and its role in the success of project management. Journal
of Leadership, Accountability, and Ethics, 14(1), pp.73-78.
 Morgan, T., Anokhin, S., Kretinin, A. and Frishammar, J.,
2015. The dark side of the entrepreneurial orientation and
market orientation interplay: A new product development
perspective. International Small Business Journal, 33(7),
pp.731-751.