MG630: Change Management and Organizational Development Report

The report analyzes the change management strategies for Barnacle Bay Country House Hotel, addressing the impact of unplanned and emergent changes, such as the COVID-19 pandemic and Brexit, on the hotel's operations and staffing. It provides guidance to the owner-manager, Rita, on undertaking a planned approach to change, emphasizing Lewin's change management theory and organizational development approaches. The report also identifies potential conflicts Rita might face during change implementation, including employee resistance and unrealistic goals. Recommendations include prioritizing client feedback, promoting flexibility, and integrating changes into the work setting. The report aims to help the hotel adapt to market changes and improve its competitive edge.

Change Management
and Organisational
Development

Contents
Executive Summary.................................................................................................................... 3
Introduction............................................................................................................................... 3
Q1) What impact has unplanned and emergent changes had on the Hotel?........................................3
Q2) What guidance would you give Rita for undertaking a planned approach to change, with
consideration to organisational development approaches?...............................................................5
Q3) What conflicts might Rita face from implementing any changes?...............................................6
Conclusion................................................................................................................................. 7
Recommendations...................................................................................................................... 8
References................................................................................................................................. 9

Executive Summary
Barnacle Bay Country House Hotel is a flourishing hotel firm which is currently facing several
issues due to the emergence of new and strong competition i.e. Peacock Hall within the market.
In addition to that, the issues pertaining to HR and management practises within the firm are also
restricting the productivity and development of the firm within its industry. The report reflects
upon the change management approach and strategy that can be optimized by the respective firm
in order to regulate their change implementation process in a persistently and effectively.
Introduction
Change management is a significant managerial component that facilitates assistance to the
business enterprises in order to analyse, implement, regulate and monitor the changes and
alterations within the current line of business functions (Kang, NANTHARATH and Hwang,
2020). The proposed report highlights upon the impact of unexpected changes upon the Barnacle
Bay Country House Hotel. It also provides guidance to the owner-manager Rita in respect with
the prevailing change management strategies and models that can be optimised by the same in
order to facilitate major transformations and alteration for the development of the organisation.
The discussion relating to the prominent conflicts that may emerge while facilitating the changes
are also highlighted under the respective project report.
Q1) What impact has unplanned and emergent changes had on the Hotel?
Unplanned change can be characterised as a type of change that emerges spontaneously requires
an immediate attention from the organisation. Unplanned changes are extremely chaotic and
disturbing for the business enterprises. The emergence of COVID pandemic across the globe has
led to various new guidelines that need to be incorporated by the hospitality firms so as to
increase their hygiene and safety standards. As per the provided case study, Barnacle Bay
Country House Hotel is currently facing numerous issues in maintenance of its health and safety
standards in an appropriate manner. The existence of an unexpected and unplanned pandemic has
impacted the business operations of Barnacle Bay in a severe manner as company’s management
is facing major incompetence in meeting up to the service and safety criterion issued by the

government in regard with the regulation of health and hygiene standards facilitated by the legal
bodies.
The introduction of Brexit policy can be termed as a leading political factor within the market
environment of United Kingdom. The regulation of concerned policy can lead to major
complication for the business approach and operations regulated by the firm within its market
domain (Bice, el.al, 2020). It can be stated that unplanned and emerging changes are likely to
impact upon the management and operational effectiveness and efficiency of the concerned
hotel. The particular changes restricts the ability of the hotel to follow its general patterns and
approach of management and persuade the same to upgrade or alter its current line of operation
in order to work in accordance with the emergent changes within its business environment.
It may also become very difficult and problematic for the staff member and workforce of the
organisation to adapt to these unplanned changes in a systematic and proficient manner(Khan
and Akbar, 2020). The strategies and business model incorporated by Barnacle Bay Hotel also
needs to be modified and altered to better advancement so as to ensure that the company is able
to live up to the change requirements within the market domain.
It can be stated that changes with the market environment can be very difficult to overcome for
the business entity(Prasad, 2020). Barnacle Bay Country House Hotel needs to realign and
reform its change management strategies in regard with the prevailing business situation in the
environment so as to battle and combat with the unplanned forces and factors which demand and
calls out for change in an excellent manner.
According to the given case study, it can be assessed that Barnacle is combating several staffing
issues that are contributing towards imposing major challenges to the development and stability
of the business firm. Few of the same are mentioned below:-
 The inability of the management to facilitate an effective time schedule for the workforce
and the prevailing slack time can impose major negative implication to the productivity
of operations in the firm.
 The lack of adequate staff members in order to lead the service operations within the
organisation can also be stated as a potential risk for the firm.

 The inability of the staff members to match up to the standardised degree of hygiene and
safety by the employees.
 The need for the management to retain the employees through facilitating changes that
boost the morale and motivation of the employees in the favour of the hotel organisation.
Q2) What guidance would you give Rita for undertaking a planned approach to change,
with consideration to organisational development approaches?
Lewin’s change management theory can be adopted by the management of the firm in order to
lead their forthcoming changes in an organised and effective way. According to the respective
theory, it is important to identify the reason and requirement for change and communicate the
same to the entire work line up through a serious of stages so as to implement the change in a
potential and proficient manner. Unfreeze
The concerned state highlight upon the idea that Barnacle Bay Country House Hotel’s staff
members need to be aware about the forthcoming change reforms so as to make them more
comfortable and aligned to the same (Crosby, 2020). The management is required to provide
detailed insights to the staff so as to enhance their knowledge and understanding in regard with
the reason for change and the impact of the same as well. The workforce needs to be provided
with the necessary pointers relating to the existing gaps that have led to the need for the
prospective changes. It can be characterised as a very essential as well as difficult stage for
management because acceptance needs to be drawn from the employees in order to lead the
change implementation process further. Motivation needs to be inculcated within the staff
members so that they are convinced and ready to provide best of their capabilities to lead the
changes in a considerate manner. In order to do the same, Rita can set up and hold a staff
meeting in order to brief the current line of workforce about the upcoming change goals and
objectives of the firm. Change

In this stage, the hotel firm is required to communicate the changes in an effective manner to the
staff members. Necessary details and description needs to be provided to the employees in regard
with the benefits that can be derived through the changes as well as the effect led by the changes
on employee performance and organisational effectiveness. The management of the respective
hotel is also required to influence employees to become a part of the change and facilitate their
opinions and viewpoints relating to the same. In the given stage, employee involvement and
engagement is encouraged so that they feel more connected an aligned with the change (Tracy,
2020). Thus, the employees start to understand the reason behind the change and adequate
support is driven in from the same. The organisational members are facilitated to be a part of the
change within the appropriate steps is taken into consideration in order to reinforce the changes
in with the work environment. Refreeze
Once, the changes are implemented and regulated within the organisational environment, the
company is required to integrate the changes within the working culture of the firm. The
identification of the supporting factors as well as barriers generating factors needs to be
determined within the change process (Burnes, 2020). In this particular stage, numerous efforts
are taken into consideration so as to ensure that change is sustained in a prominent manner. In
order to do the same, excellent leadership practises, reward and appreciation, feedback loops can
be capitalised by the Barnacle Bay Country House Hotel. In the concerned change management
stage, the firm need to ensure that each and every employee within the organisation is able to
facilitate the change process in an effective manner and stay true to the aim and vision behind the
change. The incorporation of the changes within the organisational culture and environment in a
sustainable and brilliant manner will lead to the success of the change management process.
Q3) What conflicts might Rita face from implementing any changes?
There are numerous potential challenges and obstacles while facilitating change management
within the business environment. Some of the common challenges that can be encountered by the
Rita while leading the change are mentioned below:-

 The inability of the employees to align with the companies new change policies and
procedures can lead to a major failure to the change management process implemented
by the same (Laveneziana, 2020) . The employees’ ignorance and disinterest can also be
termed as a potential risk for the implementation of change within the concerned hotel
organisation. In order to regulate changes and alterations within the business approaches,
it is very necessary to acquire the support of the employees working under the
organisation. The inability of Rita to attain the support and assistance of the employees
towards the change regulation can impose a very serious threat to the change
management process.
 The unrealistic and unattainable goals of change management can also act as an obstacle
for Rita in order to lead effective changes within her enterprise. Changes which seem
irrelevant and unachievable are very off-limits (Levy, 2021). It becomes extremely
daunting and time consuming for the workforce to acquire such objectives. Despite
excessive efforts, it is next to impossible for the employee line up to facilitate changes
that are irrelevant in nature.
 The failure of the management to sustain the implemented change reforms can also act as
a danger for the business firm. Implementation of change is a diverse process but
sustaining the same for a longer period of time is a more difficult task for the
management and the organisation. The inability to exercise sustainable operations and
procedure can impact upon the success of change implementation plan and result in
adverse implications as well.
 The organisational culture needs to be monitored before regulating change operations
within the firm (Velikorossov, et.al, 2020) . There are situations where in the organisation
setting is very resistant to change and the poor contribution and performances of the
workforce leads to failed change management strategies.
 In effective leadership and coaching to regulate changes can also be characterised as a
challenge that can be faced by Rita. The inability of the leaders to guide the workforce in
the right direction can impact upon the change process in a severe manner.

Conclusion
From the above discussion, it can be evaluated that were Barnacle Bay Country House Hotel
requires a strategic and capable change management process so as to realign its business
approach in an advance manner. The company needs to be extremely assertive so as to analyse
the competitor’s forthcoming strategies and retaliate to the same in an efficient way in order to
achieve competitive edge and perks within the given industry. The firm is also required to
stimulate its current line of employees in order to provide their best services towards leading the
appropriate changes and following the change approach and model excellently.
Recommendations
 The feedbacks from the client need to be taken into consideration in order to determine
the key department wherein change needs to be prioritized.
 Flexibility and adaptability to change is required to be promoted within the work setting
seriously so as to facilitate betterment and advancement in the current line-up of
operation.
 The change implementation programme should be realistic and attainable. The SMART
goals framework can be suggested to the firm in order to formulate competent and
reliable goals for the change management procedure within the enterprise.
 The employee resistance to change needs to be measured and effective steps needs to be
taken in order to reduce the same so as to lead the change management function in our
consistent and effective way.

References
Books and Journal
Velikorossov, et.al, 2020. The Design, Art and Methods of Modern Change Management.
Levy, M., 2021. Change management serving knowledge management and organizational
development: Reflections and review. In Research Anthology on Digital Transformation,
Organizational Change, and the Impact of Remote Work (pp. 990-1004). IGI Global.
Laveneziana, M., 2020. Change Management–A competitive edge in today’s world?.
Khan, A.A. and Akbar, M.A., 2020. Systematic literature review and empirical investigation of
motivators for requirements change management process in global software
development. Journal of Software: Evolution and Process, 32(4), p.e2242.
Kang, E., NANTHARATH, P. and Hwang, H.J., 2020. The Strategic Process of Merger and
Acquisition (M&A) Market Using Integrating Change Management. The Journal of Distribution
Science, 18(6), pp.57-62.
Prasad, L.M., 2020. Principles and practice of management. Sultan Chand & Sons.
Bice, R., Watkins, D., Andrew, R., Ridgewell, J., Guthrie, G. and Price, C., 2020. Penzance from
now. Strategic planning within a policy for change. In Coastal Management 2019: Joining forces
to shape our future coasts (pp. 535-548). ICE Publishing.
Burnes, B., 2020. The origins of Lewin’s three-step model of change. The Journal of Applied
Behavioral Science, 56(1), pp.32-59.
Tracy, J.A., 2020. Be a champion for change by using Lewin’s 3-stage Model of
Change. RDH, 40(2), pp.18-20.
Crosby, G., 2020. Lewin’s Democratic Style of Situational Leadership: A Fresh Look at a
Powerful OD Model. The Journal of Applied Behavioral Science, p.0021886320979810.