MG630 Change Management Report: Barnacle Bay Hotel Analysis (2020-21)

This report provides a comprehensive analysis of the Barnacle Bay Country House Hotel, examining its current business management practices and proposing strategies for improvement. The report begins with an executive summary and an introduction to the hotel, which is located on the Scottish coast. The main body of the report explores emergent changes within the hotel industry, organizational development approaches that can be implemented, and the conflicts that may arise from implementing changes. The analysis covers topics such as the impact of new trends, the importance of satisfying customers, the need for staff training, and the role of the new HR manager in implementing change. Organizational development approaches, including team building and action planning, are discussed. The report also addresses potential conflicts, such as employee dissatisfaction and resistance to change. The report concludes with recommendations to enhance customer satisfaction and improve overall business performance. The references cited provide the sources used to support the analysis and recommendations.