MG630 - Change Management and Development at Barnacles Hotel

This report analyzes change management and organizational development at The Barnacle Bay Country House Hotel ('Barnacles'), a family-run business facing increased competition and operational challenges. It examines the impact of unplanned changes, such as a new competitor and the COVID-19 pandemic, leading to increased costs, staffing issues, and reduced productivity. The report provides guidance for Rita Clement, the owner, on adopting a planned approach to change using Lewin's change management model (unfreezing, changing, refreezing) and organizational development strategies. It identifies potential conflicts Rita might face, including employee resistance and cleanliness standards, and offers recommendations such as improving communication, providing training, developing strategic planning, and enhancing employee participation. The report concludes that effective change management is crucial for Barnacles to improve efficiency, gain a competitive advantage, and ensure long-term success.

Change Management and
Organisational Development

Contents
INTRODUCTION...........................................................................................................................2
MAIN BODY..................................................................................................................................2
Impact of unplanned and emergent change on the hotel.............................................................2
Guidance for Rita to adopt planned approach to change along with considering organisational
development approach.................................................................................................................3
What conflicts might Rita face from implementing any changes?..............................................4
Recommendations........................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................9
INTRODUCTION
Change management can be described as systematic approach for dealing with transition as well
as transformation of goals, process and technologies of an organisation. Reason for
implementing change in an organisation helps them to effecting change, helping people for
purpose of adopt change and controlling change in business (Buschow and Suhr, 2022). This
project report includes analysation of The Barnacle Bay Country House Hotel which is also
considered as Barnacles. It has around 100-bedroom, sizable restaurant, swimming pool and also
nine-hole golf course. It is also owned by Rita Clement who is managing file in effective

manner. It is also adopting major changes in business that helps them to overcome of
competition factor. This project report includes impact of unplanned and emergent change in the
hotel. It also includes guidance provided to Rita for considering planned approach for change
along with consideration for organisation development approaches. Moreover, it also consists
conflict face by Rita for implementing change.
MAIN BODY
Impact of unplanned and emergent change on the hotel
Unplanned change is those change which are not identified by business as needs to change and is
made due to change in organisational environment. It is important for a business to identify
needs for changes in business in order to improve efficiency of their organisation. There are
some other factors that create negative impact over operation of company (Cano, Murray and
Kourouklis, 2022). In context of 'Barnacles, there is new competitor enter in this industry in local
area which create competition for business. It creates impact over operation of firm and also its
profitability. In order to overcome of this competition, Rita Clement needs to adopt different
changes in business which are mentioned below:
Increasing cost: One of impact of implementing change in context of 'Barnacles is that it
will increase cost of company. Peacock hall business is providing different services to its
customers and in order to overcome of competition factor, business needs to also made changes
in their business. For this, 'Barnacles is making changes in its furnishing décor, carpets and also
introducing new indoor pool.
Lack of skilled and trained staff: Due to unplanned change, business does not have sufficient
time to provide proper training and development in business. It creates negative impact over
operation of company as they are unable to manage operation of business. 'Barnacles is a
business which is adopting new changes in business and due to which company is finding out
their employees are less engaged in work (Dumas and Beinecke, 2018). They are unable to
manage events and other service in organisation due to which time of social distance queue has
also increased. With unplanned change, business is also unable to manage cleanliness in business
that create health and safety concern.
Reduce productivity: Unplanned change also create impact over productivity of firm as it
does not allow employees to work with their efficiency. This can be done due to unpreparedness

of firm and also due to training and development opportunity. In context of 'Barnacles,
employees of business are productive only for few hours but later they are busy in non-
productive work like chatting and others.
Guidance for Rita to adopt planned approach to change along with considering organisational
development approach
Planned approach of organisation change is one of important component that allow a
process to move from fixed state to another with predictable steps. It is one of change that can be
triggered through failure of people for creating adaptation in business. It consist different
elements in organisation like process, culture, people and other things that leads to improved
outcome for organisation.
Planned change approach is considered as synonymous of organisational development that is
explains in Lewin’s model of change. Kurt Lewin change management model is one model
which helps business to implement change in effective manner. It was introduced by Kurt Lewin
in the year 1951. This model of planned change approach consists three stages including
unfreezing, refreezing and changing (Faupel and Süß, 2019). It is mode that allow a person to
implement change in effective manner and also for fulfilling desire of person that create impact
over behaviour of a person. Explanation of different stages of this model is mentioned below:
Unfreezing: It is one of stage which is adopted as many people in business resist for
change. Goals of this stage is to create awareness among employees that allow them to increase
acceptability of change in business. For business, business needs to make employees understand
about of needs of change which is important for firm to get competitive advantage.
Changing: it is another stage which is focusing on movement. According to this, change
process take tradition into new stage. It is a process which is also known as traditional as well as
moving which allow firm to implement change in business in effective manner and also helps to
remove uncertainty. In this stage, employees of company learn new process, behaviour as well as
ways of thinking.
Refreezing: It is the last stage for implementing change in business in which business consist
reinforcing, stabilising as well as solidifying new state of changes. In this process, change is
made in organisational process, structure, offering, goals and people that accept new rules. It is
also an important stage in which managers of company needs to ensure that members of
organisation do not go back to older ways of working (Galli, 2018). For this, business managers

of company provide proper guidance and direction to employees which allow them to implement
change and also to maintained it in effective manner.
In order to implement different changes in business of 'Barnacles, Rita needs to adopt these
change management model as it helps them to implement this process in effective manner. It is
also important for business to overcome of resist for changes in business. For implementing
changes in effective manner, managers of company need to communicate with changes in
effective manner. They also provide proper training and development to employees that allow
them for purpose of improve productivity and also to increasing acceptance of change in
business.
What conflicts might Rita face from implementing any changes?
Barnacle Bay Country House Hotel that is implementing changes in business in order to perform
operations with efficiency and gain competitive advantages in business environment. respective
hotel implements various changes in business in order to provide better services to customers
than other competitors. Hotel has secured substantial funding from the bank to finance a
wholesale refurbishment (Hassan, and Ferdaus, 2020). Through using finance, hotel bringing
new carpets, new furnishings, new decor and a new indoor pool with a sauna and gymnasium.
Hotel also developing modern menu and more extensive vine list. Rita knows that all these
investments will be wasted if Barnacles does not operates its operations in smart way. There are
various conflicts are faced by the Rita in the process of implementing these changes in
organisation. These conflicts or problems impacts overall performance and efficiency of
business. From the case scenario, it is analysed that, Rita is facing various staffing issues during
implementing changes that affect organisational performance and efficiency. All these
challenges and issues that are faced by Barnacles are explained below:
Slack time of employees: Barnacles has number of staff members who are appointed on full time
payment are actively involved for few hours each day when departments are bust but they are
seem to be spent rest of their time in chatting with another person and regular guest. Hotel staff
member find time to chat even in the pandemic duration (Kuzmanova, and Ivanov, 2019). This
attitude of employees create issue for Barnacles to implement change in effective manner.
Standards regarding cleanliness are not good: It is another issue that is faced by the
Barnacles such as its management department is not paying attention of organisational
cleanliness especially health and safety concerns during pandemic of Covid-19. Rita realised that

hotel is not providing sufficient services to guests when they are checked so they move from the
hotel due to various complaints. Sometimes wrong dishes are served to guests even food which is
cold. Throughout implementing changes in hotel operations, Barnacles faces these issues related
to improper services of staff members that created negative impact hotel image in market and in
the minds of customers.
Recommendations
It is important for the Barnacles to adopt various strategies and planning in order to
implementing changes in appropriate manner. Rita need to concentrate of changes and
implementing them in hotel in systematic manner with the use of change management model
(Lauer, 2021). Some recommendation that need to adopt by Barnacles to implement changes in
appropriate manner are explained below:
 It is recommended Barnacles to maintain effective communication at all department of
organisation. Rita should communicate all changes that are implemented by organisation
to employees along with these requirement and benefit for business in competitive
business environment. It motivates employees to adopt changes and implement them in
business to gain competitive advantages over other competitors such as Peacock Hall.
 It is advised Barnacles to provide training to employees regarding provide quality
services to guest and adopt changes. Proper training make employees capable to perform
their determined task in efficient manner. Through getting training employees realised
importance of changes in business and adopt them in order to attain organisational goals
and objective on time with greater efficiency and effectiveness (Paquibut, and Al
Naamany, 2020). Barnacles hotel should develop effective planning and strategy for
employees in order to enhances their engagement and reduce slack time.
 It is suggested Barnacles to develop effective planning to implement changes in hotel in
appropriate and systematic manner. Plan must include specific time-frame in which all
operations of change need to be completed. Rita should regularly monitor the changes
and take feedback from employees regarding implementation procedure. I help business
to evaluate change implementation process in systematic manner.
 It recommended Barnacles to enhance participation of employees in all decisions related
to change that encourage them to perform all change operations in appropriate manner.

All process of change must be transparent so employees can understand it properly and
implement in business to attain competitive advantages.
 It is advised Barnacles to make suggestions from employees to develop plan and take
decisions related to change implementation. It enhances sense of motivation among
employees and feel that they are important of organisation (Simanová, and Stasiak-
Betlejewska, 2018). It encourages employees to perform all activities and actions related
to change in best possible way.
CONCLUSION
From above mentioned project report, it can be concluded that change is one of important
component in business. It allows business to work in efficient manner and also differentiate its
service from those of competition. It is also important for business in order to overcome of
competition factor arise in marketplace. It provides opportunity to increase profitability of firm
and also to improve efficiency. Unplanned and emergent change create various impact over a
hotel organisation as it does not allow organisation to get support from employees. It reduces
productivity of firm and also create negative impact over business. In order to overcome of these
impacts, business managers can adopt different change management theories that provide them
guidance and support of effective management change and its impact. There are different conflict
owner needs to face while implementing change in organisation like conflict with employees,
conflict with shareholders, investors and other members. It is important for them to provide
proper training and guidance to employees for implementing changes.

REFERENCES
Books and Journals
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Cano, M., Murray, R. and Kourouklis, A., 2022. Can lean management change the managerial
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Dumas, C. and Beinecke, R.H., 2018. Change leadership in the 21st century. Journal of
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Faupel, S. and Süß, S., 2019. The effect of transformational leadership on employees during
organizational change–an empirical analysis. Journal of Change Management, 19(3),
pp.145-166.
Galli, B.J., 2018. Change management models: A comparative analysis and concerns. IEEE
Engineering Management Review, 46(3), pp.124-132.
Hassan, K. and Ferdaus, J., 2020. Rethinking CBT in response to climate change. In The
Routledge Handbook of Community-Based Tourism Management (pp. 362-377).
Routledge.
Kuzmanova, M. and Ivanov, I., 2019, June. Relation between change management and crisis
management: Survey evidence. In International Conference Knowledge-Based
Organization (Vol. 25, No. 1, pp. 255-260).
Lauer, T., 2021. Change Management–Eine kurze Einführung. In Quick Guide Change
Management für alle Fälle (pp. 1-33). Springer Gabler, Berlin, Heidelberg.
Paquibut, R. and Al Naamany, A., 2020. Managing organizational change to meet the research–
teaching nexus standard: The case of an HEI in the Sultanate of Oman. International
Journal of Educational Management.
Simanová, Ľ. and Stasiak-Betlejewska, R., 2018. Selected approaches to change management
and logistics in Slovak enterprises. LOGI–Scientific Journal on Transport and
Logistics, 9(2), pp.51-60.