This report delves into the barriers impeding the adoption of electric vehicles (EVs). It begins with an introduction highlighting the growing importance of transportation and the environmental impact of conventional vehicles, emphasizing the need for sustainable alternatives like EVs. The research aims to understand consumer challenges in adopting EVs, focusing on the Omani market and generating strategies to overcome adoption barriers. The problem statement identifies low EV adoption rates, exploring consumer resistance and the need to understand factors influencing EV perception, innovation resistance, and adoption barriers. The market overview provides insights into the current state of the plug-in electric vehicle market, including the increasing number of available models, charging technologies, and future projections. The methodology outlines the research approach, including the use of hierarchical multiple regression models. The report also examines the drivers of EV adoption, including consumer characteristics, EV exposure, and buying incentives, to identify opportunities and challenges for the EV market. The findings are expected to offer insights for the automotive industry, government, and other stakeholders involved in e-mobility and sustainability.
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