Romania Market Analysis: Baskin Robbins' Business Development Strategy

This report provides a business development analysis for Baskin Robbins' potential market entry into Romania. It begins with an introduction to business development and proceeds to a PESTLE analysis of the Romanian market, considering political, economic, social, technological, legal, and environmental factors. The report also includes a SWOT analysis, evaluating Baskin Robbins' strengths, weaknesses, opportunities, and threats within the Romanian context. The analysis considers factors such as political stability, economic growth, consumer preferences, technological advancements, legal frameworks, and environmental practices. The SWOT analysis highlights Baskin Robbins' strengths in brand recognition and service quality, while acknowledging weaknesses related to market competition and evolving customer tastes. The report concludes that Romania presents an emerging market for Baskin Robbins to expand its business and enhance its profitability, and the references include relevant case studies on business development and market analysis.

BUSINESS
DEVELOPMENT

TABLE OF CONTENTS
 Introduction
 PESTLE analysis
 SWOT analysis
 Conclusion
 References

INTRODUCTION
Business development is defined
as the process which undertakes
development and growth
opportunities in order to enhance
commercial relationships.

PESTLE ANALYSIS
PESTLE analysis is defined as
external environmental analysis
which could be helpful for the
organisation in order to analyse
those factors that may have
direct implication to the
business. In the context of B&R,
PESTLE analysis of Romania is
elaborated as under:

CONTINUE…
 Political factors: Political factors are defined as political stability
within the nation which could be helpful for businesses to grow
and sustain. In the context of Romania political conditions of the
country is stable through implementing European directives.
 Economic factors: These factors are associated with employment
rate, inflation rate and nature of the economy. For Romania the
economy is tend to be growing, the country is inhaling various
businesses to grow in their country.

CONTINUE…
 Social factors: These factors are associated with need, preferences
and inclination of customers. In this context people of Romania are
highly inclined towards adapting new brand and technologies. This
is a positive insight for Baskin and Robbins as they can establish
their business in well directed manner.
 Technological factors: These factors are linked to using
technological advancement in the business. Under this aspect
Romania is technological advanced country in which they are
giving opportunities to their companies for surviving in better
manner.

CONTINUE…
 Legal factors: These factors are linked with legal obligations which
are existed in a country. In the context of Romania the country is
liberal in making laws and providing appropriate opportunities to
businesses working over there.
 Environmental factors: These factors are linked with usage of
practices so that to minimise harm to the environment and to utilise
those practices in order to inhale high growth within businesses. In
this manner Romania is a country where the managerial authorities
are emphasised over minimising negative impact over the
environment and to inhale such practices by which positive
movements can be rendered to environment and businesses as well.

SWOT ANALYSIS
SWOT analysis is helpful in order to
analyse strengths of an organisation
so that to exhale opportunities which
are existed within marketplace. In
the context of Baskin and Robbins
their SWOT analysis is elaborated as
under:

CONTINUE…
Strengths Weaknesses
 Baskin and Robbins is one of the largest chain of ice
cream parlours and they are offering more than 1000
flavours within ice creams.
 Service quality of Baskin and Robbins is prominently
known within global markets.
 The company is at their growing stage which means
that they are prone to attain market development as
their growth strategy.
 Baskin and Robbins is associated with varied number
of branches but at the same time they are not
differentiated with each other which is the major
reason for overall weakness.
 There are so many countries where consumption of
ice cream is very low due to which this creates
difficulties for Baskin and Robbins to survive.
Opportunities Threats
 The company is planning to expand their market
within international periphery along with undertaking
Vegan options in order to enhance survival
opportunities.
 In Romania tourists are increasing by every passing
day which is giving higher opportunities to Baskin
and Robbins to sustain in Romania.
 In market huge competitors are existed for Baskin
and Robbins such as Ben & Jerry’s within European
market.
 Taste and trends of customers are fluctuating which is
a threat for Baskin and Robbins to survive in
international market.

CONCLUSION
From the above PPT this can be concluded that Romania could
be an emerging market for Baskin and Robbins to grow and
enhance profits within their business portfolio. In this manner
Baskin and Robbins can increase share of their business within
marketplace and inhale market trends as well.

REFERENCES
 Page and et. al., 2017. Case study: Wellness, tourism and
small business development in a UK coastal resort: Public
engagement in practice. Tourism Management, 60, pp.466-
477.
 Bouch, C.J., Rogers, C.D., Powell, M.J. and Horsfall, D.A.,
2018. Developing alternative business models for smart
infrastructure: a UK case study. Proceedings of the
Institution of Civil Engineers-Smart Infrastructure and
Construction. 171(2). pp.77-87.

Thank you