Fab Fizz: Proposal for Personalized Bath Bomb Business, XYZ University

This report presents a business proposal for a personalized bath bomb business, named "Fab Fizz." It details the business environment, target market (women aged 15-50), and partnership with a non-profit organization, “One Girl Can.” The proposal outlines the product's variety, marketing strategies (primarily social media and direct online marketing), and competitive analysis against brands like Bath and Body Works. The unique selling proposition is the “design your own bath bomb” feature. The report also includes pricing strategies and contact information for inquiries. The report aims to launch a business that aligns with the current trends and caters to the needs of its target market.

Letter of Transmittal
Date: 30th November 2017
XYZ University
Sir,
Please find the attached proposal entitled “Fab Fizz”. The business will manufacture
personalized bath bombs for women, supplying personalized spa experience at home. The
proposal explains the environment in which the business will operate. The topic contains
the target market of the business. The organization will operate in partnership with a not
for profit organization, “One Girl Can”. The organization works for the betterment of
women in every aspect. The business will target mostly women of age 15-50. With each
purchase, some amount will be contributed to the organization. The efforts required for
reaching the target customers of various ages are also listed in detail in the project. All
these details have described very clearly in the enclosed proposal.
The product will come in a different variety to suit the preferences of each female. The
main rationale behind launching this product is that every woman wants to invest in
something which is aligned with their style and the latest trend. The promotional
technique will mostly be communication through social media. Other details regarding
the promotions are described in the proposal. Each bath bomb will address some beauty
and health issue. The marketing channel that is selected for the business is direct
marketing through an online platform; Please feel free to revert regarding any query
related to promotion and marketing of the business.
The business is estimated to face fair competition from Bath and Body, lush and
Charmed Aroma. The main feature that distinguishes from the competitors is that the
business is incorporated into the feature of “design your own Bath bomb”. The pricing
strategy is described in detail in the proposal attached below.
If you have any questions or comments regarding this proposal, kindly contact us at
_____________ or to our project instructors, at respectively.
Sincerely,
XYZ
___________________ ___________________ ___________________
Student #1 Name & Sign
P: 305-555-1212