Case Study: Baxter's Operations Management in the GCC Market

This case study examines the operations management challenges faced by Baxter International in the Gulf Cooperation Council (GCC) market, particularly focusing on Iraq. Baxter, a major healthcare company, encounters issues related to unstable political conditions, lack of bilateral relationships among GCC countries, and the absence of a direct presence in Iraq. These factors lead to supply chain disruptions, revenue loss, and increased expenditure due to delays and demurrage charges. The analysis includes a financial overview of Baxter, highlighting its strong market capitalization and revenue generation, which positions it well to address these challenges. The study underscores the importance of political stability and strong supply chain management for multinational companies operating in volatile regions. Desklib offers this case study and a wealth of resources to aid students in their academic pursuits.