BSS004-1 Assignment: Questionnaire Design for B&B Renovation Feedback

This assignment presents a student's work on designing a questionnaire for a B&B service planning a renovation. The student explores the benefits of questionnaires as a data collection method, including cost-efficiency, flexibility, and the ability to gather quick results. The assignment includes a detailed questionnaire with questions about location, noise, room features, and lighting, along with justifications for each question. The student also provides a comprehensive literature review, citing relevant sources to support the methodology and importance of collecting customer feedback for making informed business decisions. This assignment is a practical application of data collection principles within a business context, demonstrating the student's understanding of survey design and its role in improving customer satisfaction and service quality.

Running head - QUESTIONNAIRE FOR RENOVATION
Questionnaire for renovation
Name of the student
Name of the university
Author’s note

1QUESTIONNAIRE FOR RENOVATION
A small B&B service near the Chelsea is planning for getting a renovation in all the 20
rooms that they provide for accommodation. As the working in the organization, the manager
have suggested to build a questionnaire that would help in collecting the data. The data collected
would be used in finding the feedbacks by the customers who hire the motels for staying.
Questionnaire are one method of collecting. The mode of questionnaires are usually
primary data collection; which includes personal interview and survey (Krosnick 2018). The
mode of questionnaire that would be assisted and discussed in the following study would be
survey. The solo purpose of questionnaire is to provide and collect information regarding any
topic (Brace 2018). The mechanism of questionnaire is the work of obtaining and collecting
information and opinion form the questioners. The opinion, that is nothing but feedback from the
customers are the main motive of the questionnaire also. The feedback or these opinions helps in
collecting the necessary data that is needed by the organization that is conducting the survey or
personal interview for any upgrade or any changes in their organization (McGuirk and O'Neill
2016). There are other tools that would help in collecting data, but questionnaires leads over
them with several benefits.
The following are the benefits that questionnaires provide other that any form of
tool for collecting data.
1. The process of questionnaires are very cost efficient. It is considered as the most
cheap and affordable ways or method for gathering important information and
quantitative data. the process is carried out by hiring a person that would reach people
in collecting data by asking question regarding the product or about the service or
regarding the purpose of the questionnaires (Schobel et al. 2016). In the digital era,
mobile surveys have achieved a lot fame in recent days. They are cheaper and are

2QUESTIONNAIRE FOR RENOVATION
reliable method to reach more customers and people with the help of internet. In
these process, the organization is not entitled to hire man power to conduct the survey
or questionnaire. In fact, any method of survey or questionnaire is cost effective than
any other (Waggoner, Carline and Durning 2016).
2. Another aspect of conducting questionnaire is that they are very practical in nature
and really flexible. The process only targets to the desired group of customers that the
organization would choose or decide that there feedback is important. In this
particular case, the questionnaire would focus on collecting the data from any group
they like or think are important for the collection of the data for renovation of the
rooms (Diamond, Horn and Uttal 2016). With this practical nature of questionnaire, it
provides more than one possible end for answering the questions.
3. The process provides instant results. With the investment at stake, the organization
could not go on a lengthy process of collection of the data. Questionnaire would give
quick access to the feedbacks of the customers in less than 24 hours. In this way, it
would also save time for the organization and it would help in getting answer whether
the B&B service would need renovation or not.
4. Another important advantage that questionnaire provide to any organization or in this
particular case the B&B service that anyone could create the question that are needed
to be asked in the questionnaires (Carpino, Mora and De Simone 2019). Most of the
questionnaires and surveys are quantitative in nature and they allow the easiest
analysis of the results that are collected form the process.

3QUESTIONNAIRE FOR RENOVATION
5. It also covers all the aspects that organizations would need in order to change any part
of management or provided services. The questionnaires could be composed of
question form various perspective analysis that provided advantage.
Data needed to be collected
The management team at the B&B service would need to collect feedback from the
customers regarding the service of the motel provides, about the room, about the food that is
accompanied or complementary with the room allocated. They should also collected feedback
about the lighting as there are some people who suffer from insufficient lighting or allergic to
allergic to excessive lighting, about the location of the motel too. These data would help the
organization (Farooq 2018).
Questionnaires format
1. Is the location of the B&B suitable and easily accessible?
YES
NO
MAYBE
NEUTRAL
2. Is the location of the B&B affecting the environment?
YES
NO
MAYBE
NEUTRAL

4QUESTIONNAIRE FOR RENOVATION
3. Are the customers effected by the noises from the markets located nearby?
YES
NO
MAYBE
NEUTRAL
4. Does the complimentary breakfast needs any further addition or changes?
YES
NO
MAYBE
NEUTRAL
5. Does the rooms needs any changes?
YES
NO
MAYBE
NEUTRAL
6. If yes, what are the factors in the rooms that are needed to be changed?
YES
NO
MAYBE
NEUTRAL
7. Does the lighting needs to low or high?
YES
NO

5QUESTIONNAIRE FOR RENOVATION
MAYBE
NEUTRAL
8. Does the walls of the rooms needed to be thicker to avoid noises from other
rooms?
YES
NO
MAYBE
NEUTRAL
9. Do the attached bathrooms need to larger?
YES
NO
MAYBE
NEURAL
10. Does there should be more installation of room heaters?
YES
NO
MAYBE
NEUTRAL
11. Does there should be more ventilations?
YES
NO
MAYBE
NEUTRAL

6QUESTIONNAIRE FOR RENOVATION
12. Does the color of the room attractive?
YES
NO
MAYBE
NEUTRAL
Questions Justification
Is the location of the B&B suitable and easily
accessible?
The location matters as if it is in interior, it
would not be easily accessible.
Is the location of the B&B affecting the
environment?
The location should free from harming
neighborhood that would not affect the
customers.
Are the customers effected by the noises from
the markets located nearby?
Sometimes customers are effected by loud
noises of made by people in the market.
Does the complimentary breakfast needs any
further addition or changes?
The quality of breakfast should be good
otherwise it could result in poor customer
satisfaction.
Does the rooms needs any changes? The rooms should need any changes for
attracting more customers.
If yes, what are the factors in the rooms that
are needed to be changed?
The factors are necessary to be known for the
changes
Does the lighting needs to low or high? The lighting should effect the customer, if it is

7QUESTIONNAIRE FOR RENOVATION
too low or too high.
Does the walls of the rooms needed to be
thicker to avoid noises from other rooms?
The thickness of walls is needed to maintain
privacy inside the rooms
Does there should be more installation of
room heaters?
As due to the cold weather, there are some
tourist or customers those need more heat.
Do the attached bathrooms need to larger? The space of the bathroom should be open
and large.
Does there should be more ventilations? As some of the customers may feel suffocated
if there is less about of window. Moreover,
less ventilation would create bad odor.
Does the color of the room attractive? Color could affect the customer choices of
selecting the rooms.

8QUESTIONNAIRE FOR RENOVATION
References
Brace, I., 2018. Questionnaire design: How to plan, structure and write survey material for
effective market research. Kogan Page Publishers.
Carpino, C., Mora, D. and De Simone, M., 2019. On the use of questionnaire in residential
buildings. A review of collected data, methodologies and objectives. Energy and Buildings.
Diamond, J., Horn, M. and Uttal, D.H., 2016. Practical evaluation guide: Tools for museums
and other informal educational settings. Rowman & Littlefield.
Farooq, R., 2018. How to Design and Frame a Questionnaire. In Innovations in Measuring and
Evaluating Scientific Information (pp. 50-60). IGI Global.
Krosnick, J.A., 2018. Questionnaire design. In The Palgrave Handbook of Survey Research (pp.
439-455). Palgrave Macmillan, Cham.
McGuirk, P.M. and O'Neill, P., 2016. Using questionnaires in qualitative.
Schobel, J., Pryss, R., Schickler, M., Ruf-Leuschner, M., Elbert, T. and Reichert, M., 2016, June.
End-user programming of mobile services: empowering domain experts to implement mobile
data collection applications. In 2016 IEEE International Conference on Mobile Services
(MS) (pp. 1-8). IEEE.
Waggoner, J., Carline, J.D. and Durning, S.J., 2016. Is there a consensus on consensus
methodology? Descriptions and recommendations for future consensus research. Academic
Medicine, 91(5), pp.663-668.