BMS412 Report: Analyzing the BBC's Business Environment and Strategy

This report provides a comprehensive analysis of the British Broadcasting Corporation (BBC), examining its type, size, and scope as a public service broadcaster. It delves into the internal and external business environments, utilizing SWOT and PESTLE analyses to assess strengths, weaknesses, opportunities, and threats, as well as political, economic, social, technological, legal, and environmental factors. The report further explores the influence of globalization on the BBC's organizational strategy and decision-making processes, considering its impact on operations. The study also includes an evaluation of the interrelationship of functions on the BBC's organizational structure. The report uses Maslow's hierarchy of needs and other business theories to analyze the BBC's business practices and make recommendations.