Business Report: BBC's Environment, Strategy, and Performance

This business report examines the British Broadcasting Corporation (BBC), a public service broadcaster, analyzing its type, size, and scope within the business environment. It delves into the interrelation of functions within the BBC's organizational structure, highlighting the interconnectedness of departments like marketing, HR, finance, R&D, and IT. The report employs PESTLE and SWOT analyses to evaluate internal and external influences on the BBC's operations, covering political, economic, social, technological, environmental, and legal factors. The SWOT analysis identifies the BBC's strengths, weaknesses, opportunities, and threats. The report also touches on the impact of globalization on the BBC's business strategies and decision-making. The report provides a comprehensive overview of the BBC's business, including its challenges, opportunities, and strategic responses to a complex and dynamic environment. This report is available on Desklib, which offers past papers and solutions for students.

Business Report
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Contents
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Introduction
Business environment is defined as the combination of internal and external factors that
impact directly on the performance and growth of an organization. It involve demand and supply,
needs of customer, government activities, market trains, technology, suppliers and so on. The
study of business environment assist to measure the opportunities and organization have in order
to enhance its performance and profitability (Anderson, 2017). There are various forms of
business environment that is micro environment and micro environment. It is important for an
organization to analyse both the internal and external environment saw that an effective strategy
were developed in order to Deal with it in an effective manner. For the present report, British
Broadcasting Corporation is taken into consideration. It is one of the oldest broadcaster that was
founded by John Wraith in your 1922. Along with this, it is a public service broadcaster that is
based in Westminster in London. The report will cover type, scope and size of BBC. In addition
to this, interrelation of function within industry structure is described in a proper manner.
Moreover pistol and sort analysts of the respective organization is explained and the factors of
globalization impact on business strategy and decision-making is elaborated in the report.
MAIN BODY
Type, size and scope of BBC
Type of BBC organization:
It is a public sector organization that was founded by Royal charter, and it was established
by a licensee fee speed by UK. Public sector define as an organization which are operated and
owned by the government authorities, an is him to provide service to the citizens of country.
Their main motive is not to earn profit but to Improve and welfare of the country. BBC is in
public service organization which are operated under the public operations and is continue to be
work under the consideration of government.
Size of BBC organization:
British Broadcasting Corporation is one of the largest and oldest mass media broadcaster
within the world. The organization have more than 26,000 employees which is largest in world,
1700 are in public sector organization (Berman and Dalzell-Payne, 2018). The total number of
employees in BBC is 35,402 involving part time, fixed contract and flexible staff members. It is
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determined that BBC is there renewed broadcaster that has high revenue and turn over. The total
revenue of organization is 4.88 $9 billion, operating income dollars 52,000,000, net income is
dollar 69 million, and total assets is dollar 1.182 billion. All this shows that company has high
market presence and share which is one of the reason of its success at marketplace.
Scope of BBC organization:
BBC is one of the oldest and largest broadcaster, which has the main object if to provide
appropriate and accurate information that help in connecting and engaging with people all over
the world. It’s about learning for the people of all ages and give them understanding about what
is happening in the world. BBC shows are highly qualitative, creative which are the citizens to
connect with outside the country in a proper manner. It is analyzed that respective organization
work with various ethics and values, they perform in order to develop trust of people as they
think that honesty, impartiality and independency and its ethics. It give effective content to its
viewers an audience is that is beneficial for them (Saura, Palos-Sanchez and Correia, 2019). All
such values and purposes of company assist in gaining higher growth and enhance their turnover
and revenue in an effective manner. BBC has wide scope to expand its activities and channels
within de multinational countries that give high range of profits on market share.
Therefore the size, scope and type of BBC help company to gain better growth and provide
appropriate an accurate information to its audiences.
Interrelationship of functions on organisation structure
In every organization, there are various departments that perform different functions in order
to achieve objectives. It is determined that every organization is interrelated with each other and
also depends on the processing of each other. With reference to BBC, it consists of various
departments which are interconnected and perform effectively in order to meet with the targets.
The interrelatedness among different functions is given below:
Marketing and HR department: The marketing Department of respective organization
assist in creating awareness and promotion of its services did help in attaining growth. On The
other hand, HR department ensure that proper training is provided to all the employees so that
they can perform marketing activities in a proper manner. It shows that both these functions are
interlinked with each other and help company to meet with it’s targets timely and effectively.
Finance and Marketing department: The finance Department of an organization manage
funds and maintain the records of each and every transaction. On the other side, marketing
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department perform marketing activities such as advertising, promotion and so on. For this, they
require funds that is provided by the finance department according to the budget. This
interrelationship among finance and Marketing department help in increasing productivity and
profitability of BBC in an appropriate manner.
R&D and IT: The research and development Department of an organization assist in
gathering of data from the outside. With reference to BBC, it’s R&D Department plays an
important role as working of the business is mainly depends on the information through this
Department. For this, research and development Department get help from IT department in
order to use different technologies which help in effective collection of data (Liu, 2017).
Therefore, both R&D and IT department are interlinked with each other and assist BBC in
appropriate functioning of activities.
From the above discussion it is analyzed that different departments of BBC are integrated
with each other. This interrelation help company to gain higher growth and success at
marketplace. It also helped company to execute every activity in a proper and coordinated
manner.
Internal and external influencers via PESTLE and SWOT analysis on business operations
It is important for an organization to analyse the external and internal factors which has
influence on both business and decision Making process. It is determined that there are various
internal as well as external factors which has direct influence on activities and operations of an
organization. For this, the higher authorities of BBC make use of PESTLE and SWOT
framework, which are as follows:
PESTLE analysis of BBC
It is a framework which is used by companies in order to analyse the impact of macro
environmental factors on business operations as well as performance. In addition to this, it also
assists in analyzing the factors which have been friends on decision-making and strategy
(Alotaibi, 2016). The higher authorities of BBC adopt this framework in order to gain insight
about several factors that impact on their growth and performance at marketplace. PESTLE
analysts involved mainly six external factors that is discussed below in relation to the respective
organization:
Political factor: This factor elaborated the influence of government on its policies on the
operation of an industry or organization. It also include political stability, government
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regulations, exchange rates and many more. In relation to BBC, it is a public sector organization
That is self regulated on self independent on whose responsibilities, financial operations and
functions was initiated by Royal charter. It is determined that Royal charter is reviewed by the
government from last 10 years. One of the positive factor for BBC is that the political Stability of
government of UK is quite well that impact positively on its performance. On the other hand
there is recent changes within the policies and regulations off UK, to protect the business from
government policies, organization should analyze the current trends within the political scenario
of United Kingdom which in turn assist in better growth and development of the company
(Hillary, 2017).
Economical factor: It include inflation rate, exchange rate, economic conditions, policy
of country coma exchange rate and so on. In relation to be busy, the gross domestic product
growth rate of United Kingdom identifies the ability of organization to pursue its long-term
strategies unperformed in market that decline the cost of its prediction. It is determined that the
economic conditions off you gay affect directly on its performance and growth. Demand and
supply of people, labour market conditions on other economic factors has direct influence under
performance of BBC. In the present time, the buying power of people living in UK is decline that
affect negatively on the performance of BBC. The respective organization should emphasize on
market conditions on higher talent as well as skilled staff members as it helping better execution
of activities and attainment of growth at marketplace.
Social factor: this factor elaborates the different changes within the trends as well as
culture of people which impact on the performance and decision-making procedure often
organization. It include aspects such as value, believes, norms, ideologies on opinions of people
prevailing within the society. With reference to BBC, change within the demographic patterns of
united kingdoms like social economical variable, aging population have direct impact on the
performance of international businesses such as BBC. The study of demographic patterns can
assist the business of BBC to find the appropriate segmented market this in turn assist in high
instability and growth at marketplace.
Technological factor: this factor Plays an important role as it directly impact on the
sustainability and growth of an organization. In the present time period, it is analyzed that people
of Off United Kingdom prefer to consume those products as well as services that is innovative
and knew at marketplace. It is important for BBC to consider investment within the technology
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as it helps in competing at marketplace an achieve competitive advantage full storm it is
determined that adoption of new technology allow company to attract large number of people
and reach to them in less time period Which impact was actively on its sales and customer base
level.
Environmental factor: it refers to all the regulations of the government on this specific
industry for protecting the environment of the economy (Kirchoff, Tate and Mollenkopf, 2016).
In Context to BBC, it is analyzed that company make use of renewable technology which is
advantageous for long-term sustainability within the market. It is determined that BBC faces a
major threat due to weather and climate conditions within the UK as it effect negatively on its
business performance. Moreover it also affect on the supply chain of the company that declines
it's overall operations.
Legal factors: it is important for an organization to follow all the rules as well as
regulations developed by government so that all the activities is executed in an effective and
appropriate manner without any interruptions. It refers to all the rules and regulations of
government which could influence the performance as well as decision-making procedure of
business. The management of BBC ensures that all the rules and regulations such as employee
protection law, discrimination law, labour law and many more should be followed by them. In
addition to this, the company emphasize on health and safety laws as United Kingdom
government has strict regulations on it. It is determined that in UK there is also customer
protection law which is important to be followed by an organization in order to protect them
from any penalties. Following off all these laws help company to develop a positive brand image
an enhance its market performance.
SWOT analysis of BBC:
It is defined as a framework that is adopted by organizations in order to analyze its
current position within the marketplace. In addition to this, it allow company to determine its
strength as well as weaknesses do to which it is able to develop effective strategy that leads to
improvements within the business performance and activities. The SWOT analysis of BBC assist
in gaining understanding about different strengths and weaknesses along with the threats as well
as opportunity it have. The SWOT analysis of respective organization is mentioned below in
detail:
Strengths:
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 One of the major strength off BBC is it's reputation and market presence as it has started
business in your 1922 and is able to maintain its performance at marketplace till now.
 Another strength of BBC is Its more than 23,000 skilled and talented staff members who
perform all the activities in a proper manner an help company to gain higher growth and
success at marketplace.
 The company focused on bringing new innovation for its customers which is one of the
major reasons of its high customer base and performance (Saleh and Watson, 2017).
 The company provide appropriate information do its audiences which assist in gaining
loyalty earn developing positive brand image.
Weaknesses
 One of the major weakness of BBC is it gives buyers news to its audiences and
viewers.
 It is determined that sometimes BBC News give and arise high level of controversies
that decline the level of interest of viewers about the news.
 Increase in the operating costs affect negatively on the performance of BBC as its
competitors conduct news at lower price which make their business more profitable.
 It is analyzed that BBC has raised debate on whether its news is biased or not which
impact negatively on its brand image and reputation within the market.
Opportunities
 One of the opportunity BBC have is to become the entertainment channel along with the
news channel as it help in raising the number of viewers.
 In addition to this, BBC can conduct fashion show programs, good shores, technology
channels and many more as it will help in attracting large number of people and raising
the profitability.
 It is determined that company have the opportunity to get indulged within the global
events which can make its business more successful and growing in the broadcast sector.
 Joint partnership with satellite channel is also an opportunity for BBC in order to gain
high profits an retain at marketplace for longer time period.
Threats:
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 One of the major threat of BBC is it’s high competition within the broadcast industry
that impact negatively on its performance and efficiency.
 The launching of domestic channels by other companies arise high competition to
business and decline its number of audiences.
 In the present time period, people who prefer to get information and make use of
mobile application and websites that is less time consuming and cost effective
(Holmqvist and Ruiz, 2017). It declined the number of viewers of BBC an effect
negatively on respective organization.
Influence of globalization on organizational strategy and decision making
Globalization refers to changes within the areas that led to opening of new business within
the new market and country as well full stop the globalization of business influence on the
performance as well as decision-making of specific industry. The Organization has high
influence on its strategies and decision-making due to global expansion of the business activities.
With reference to be BBC, The business of company is well settled and is largest in all over the
world. If organization want to create its business within the international country then it needs to
develop new strategies which could assist in better functioning an growth as well. The
globalization impact on business strategies and decision-making process is discussed below:
Impact on organizational strategies: in delusion to be BC, if organization want to expand
its business in multinational countries on development of its broadcasting operations in other
countries, they are required to adopt and develop different strategies as per the market and trends
of that particular country an economy as well (Crowley and Jordan, 2017). This good influence
its performance and growth of an organization. The respective organization can follow the
different economic trends and market trends of the destination country where they can enhance
its business activities and raise its growth. So that the impact of business and market did not
influence on its performance in a negative manner. Therefore, globalization in the business can
have high affect on the performance of company but it is beneficial for an organization to have
global expansion as it will lead to high profitability and market share. In order to make the
business activities and operation successful in other country, it is required to develop proper
strategies on ensure its implementation appropriately.
Impact on decision making: With reference to be busy, the organization can operate its
business in based manner in the country where it is operating. But globalization of channels
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develop difficulties for them to manage its business activities in other countries. The decision-
making procedures of the company also get influence from the globalization of BBC channels
within the other countries. The respective organization can operate in other countries by making
use of appropriate decision-making procedure and considering all the factors associated with it. It
is analyzed that it is important to consider all the factors such as internal, external common
market drains, demand, culture and many more during the globalization (Castrogiovanni, 2016).
Therefore, it is stated that globalization has direct influence on the organizational strategies
and decision-making procedure in an effective manner.
Conclusion
From the above study, it has been concluded that business environment plays an important
role within an organization as it helps in gaining the opportunities and declining the level of
threats. In addition to this, it help company to create effective strategies which in turn assist in
attaining objectives within stupidity time period. The pestle framework is used by business
entities in order to analyse the impact of macro environmental factors on the operations and
performance of company. It is important for an organization to gain about the internal factors
with the help of SWOT analysts as it help in developing strategies for the improvements within
the activities and operations. It is determined that there is direct impact of globalization on
decision-making an organizational strategy. In the last it is determined that technology please an
important role in developing strategies as nowadays customer prefer to consume those products
as well as services that is innovative and new at marketplace.
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