Report on BBC's Strategies in the Contemporary Business Environment

This report provides a comprehensive analysis of the BBC's position within the contemporary business environment, utilizing frameworks such as PESTLE and SWOT to evaluate the organization's strategic approaches. The PESTLE analysis examines the political, economic, social, technological, legal, and environmental factors influencing the BBC, highlighting challenges and opportunities arising from each. The SWOT analysis identifies the BBC's strengths, weaknesses, opportunities, and threats, offering insights into its competitive standing and strategic decision-making. The report further discusses the impact of the COVID-19 pandemic on the UK economy and various industries, including the BBC, and emphasizes the importance of adapting business strategies to navigate evolving market conditions and stakeholder expectations. It concludes that strategic planning, skilled workforce, and continuous adaptation are essential for success in the competitive business environment, stressing the need for organizations to revise their strategies based on company demands. Desklib provides more solved assignments and past papers for students.

Contemporary
Business Environment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Business environment basically involves the sum total of factors which are present in the
external environment and which have a major impact on the business functions. It involves
forces and factors that includes government, competitors, suppliers, cultural, technological, legal
and social conditions. In the Present situation, the various external and internal factors have a
major impact on the business performance. The business environment basically focuses on the
various internal and external factors that have a major influence and also helps in briefly
describing about the various strengths and weakness. With the help of relevant theories and
models it helps in having a detail knowledge about the opportunities of the organisation. The
BBC's market analysis helps the organisation to make various decisions for the purpose to meet
the weakness and develop opportunities that contributes in the operations of the organisation and
to compete with various organisations in the market.
MAIN BODY
In context to organisations it is very important to be well aware of the strategies and
actions of the competitors as it helps the organisations to analyse the strategies and actions of the
competitors which will help the company to create own strategies. Various external factors have
a major impact on the operations of the company among various levels that includes regional,
international and national levels. The various external factors helps the company to achieve its
goals. In addition to that market analysis helps in identification of the challenges and threats of
the company. The Pestle analysis of BBC helps the organisation to make decisions and keeping
up with the factors of the external trends. The Pestle analysis of the organisation involves the
major aspects that have a major influence on the operations of business. Pestle Analysis helps the
organisation to take correct strategic decisions and taking into account the significant aspects of
the organisation(Boyle, 2018).
Political Factors: In context to BBC, the Board of Governors have the major responsibility to
look after the responsibilities through carrying out main decisions for the organisation. The
organisation is a self regulated broadcasting company and is basically related to the political
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issues and current affairs that are majorly controlled by the organisation. Various political
factors creates burden on the various political issues and results in creating external pressure on
the BBC(Köhler and Zerfass, 2019).
Economic Factors: In context to various economic factors, the cost cut basically results in
reduction in the budget of the organisations . The various changes that occur in the Global
economic creates a reformation in the structure of BBC. The organisation purposely decentralize
its business strategy for the purpose to survive in the business world of UK(Chan-Olmsted,
2019).
Social Factors: In context to BBC, the organisation focuses on implementing various structural
changes that helps in meeting the demands and requirements of the consumer. In reference to
BBC, the organisation has started broadcasting channels such as kids or cartoons. The company
has developed new technologies and are focusing on modifying consumer behaviour through
innovating attractive services. Due to lack of social support, irregular incomes of the families has
put them in unsafe conditions and raised their risks. This has affected the day to day life of
economy and has slower down its growth. It has affected thousands of people because of the
spread of pandemic. The common symptoms of this infection was fever, cold, cough and others
which has taken life of so many people.
Technological Factors: In the present situation, the nature of the business organisation changes
due to new technology and innovation. In context to organisation, the company has implemented
the process of re engineering in the organisation for the objective to reduce the capitalization of
resources and the cost reduction. In support of this, the organisation has bought major changes
and modifications in the website of the company(Nurmi and Niemelä, 2018).
Legal Factors: In context to BBC, the organisation being one of the self regulated. In addition to
that the UK government is basically involved in the appointment of the board of its governors.
The revenue generation of the organisation has been majorly affected and results in creating a
financial stress on the company(Lee and Wang, 2019). Government has relaxed people and
given more time to file income tax returns, which has helped people to face all the challenges
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smoothly because of pandemic. Government has guidelines like maintaining social distance.
Movement restrictions from one place to another place, with regards to health and safety
maintaining hygiene and get vaccinated, lock downs in all restaurants, cafes and lounges and at
other places as well.
Environmental factors: In context to organisation, the company has started various programs
which also involved sustainability programs that involves recycling methods and waste
reduction. In reference to the organisation, the various recycling methods helps the organisation
to reduce the cost of production and energy saving. The process helps the company in order to
promote a fair trade policy for the purpose to meet the needs and demands of the current market.
Moreover, the constant pressure from stakeholder results in recognizing the business
framework and enhancing the social responsibilities. From the above Pestle analysis, it ha been
analysed that various political factors have a major impact on the operations of BBC and results
in creating a negative influence on the market. The various social factors helps and support the
organisation to forecast the possible changes and analysing the future prospects of the company.
The sustainable program and technological development develops the demand of the
stakeholder and also results in increasing the competitive market stability. In addition to that, the
legal policies imposes broadcasting and financial impediments on the organisation(Arias-Robles
and López López, 2021). The situation of covid 19 pandemic had not only adversely affected the
economy but also impacted on the social life of people including the global economy as well.
Due to the constant spread, new circumstance and uncertainty resulted in bringing down the
global economy to knees. In terms of UK, various industries were affected which involves
tourism, travel, entertainment and leisure industry. In response to the Covid 19 pandemic, the
government introduced several economic and public health measures in order to mitigate the
impact. The government also developed a pandemic response plan in the past years. The few
cases of covid 19 were confirmed in the UK in the beginning of January 2020.
SWOT Analysis of BBC:
In Context to BBC, the swot analysis of the organisations helps in identifying the
different decision making and strategic changes that contributes in analysing the weakness and
strengths of the organisation(Frei, Jack and Krzyzaniak, 2020).
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Strengths: In context to BBC, the organisation always focuses on providing update and new
things to the viewers. In reference to organisation, HD channels, Color TV and 3d channels are
the main contributions. The organisation is one of the fastest growing broadcasting centre in the
news world and also holds a strong financial structure in relation to the profits and revenue. In
addition to that the company has constantly maintained its reputation in the eyes of the viewers.
Weakness: In context to BBC, the organisation has faced a lot of issues when it comes to
broadcasting of the overrated news. The company's operation cost is considered to be its main
weakness. In addition to that the organisation has faced various controversies when it comes to
issues related to world. The organisation is also involved in broadcasting biased political news
which resulted in creating a negative impact on the organisation.
Opportunities: In context to BBC, the organisation has wide scope in order to deeply penetrate
into the global markets through conducting a proper market analysis. The organisation has also
established partnership with various satellite channels that supported in increasing the popularity
of the BBC. Furthermore, the organisation can integrate various global events that helps in
increasing the strength of the brand. There has a been a increase in views due to latest news on
fashion trends and increasing number of the information technology.
Threats: In context to BBC, the organisation has faced tough competition due to UK domestic
broadcasters and new international centres. Increase in number of domestic channel results in
reduction in the number of views. Furthermore, the company has faced serious threats from
growing online newspapers such as CNN.
From the above analysis, it has been analysed that the micro environmental factors have a
major impact on the weakness and strengths of the company. The internal factors present in the
environment helps in analysing the threats and opportunities of the company. From the above
SWOT analysis, various threats had been identified on the BBC's market value. These signals
helps the organisation in making of the future financial structure. In addition to that the
organisation has made changes in the broadcasting services. Furthermore, the innovation and
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new software update of the company helps in increasing the competitiveness in the business
market(Bustos and Moors, 2018).
The strengths and weakness within the organisation are basically the new two interrelated
factors in macro environment of the company. The management team has provided an overview
of the various unpredictable and unavoidable changes that has a major impact on the organisation
decision making process. From the above analysis, it could be determined that the company has
enough capital. In addition to that the organisation global inflation can result in economic turmoil
which results in failure to pay proper salary to the organisations. In addition to that, the political
environment of the company can result in affecting the organisational environment. In order to
solve the various problems, it is important for the organisation to recruit the expert staffs for the
purpose to met the changes and requirements.
The organisation need to be well aware of the various political changes and their effects.
Moreover, the organisation need to follow business strategies in order to attract more customers
and meet the customer preferences. The major growth aspect of the organisation involves the
working efficiency of employees and coordination between the team leaders and team members.
The organisation should hire a effective team leader that helps in motivating the employees in
order to meet the aims and objectives of the company. Furthermore, the culture environment of
the organisation creates a major influence on the employees. It is therefore, important to maintain
a healthy culture that helps in improving the efficiency of employees. In addition to that, the
efficient analysis of the internal and external factors helps in identifying the strengths and
weakness(Pitakdumrongkit and Lim, 2021).
CONCLUSION
From the above report it has been analysed that in order to run a business successfully it
is important to incorporate strategic plans. In addition to that it is important to follow a
systematic structure for the purpose to survive in the competitive environment. Moreover, it is
important to recruit skilled and responsible employees in every organisation's department. From
the above analysis, it has been analysed that it is important to place few activities in a proper
manner that helps in introducing new changes and modifications in the performance of the
organisation. In addition to that various marketing and business strategies need to be modified
and every organisation need to follow some of the business strategies that helps in achieving the
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objectives and goals of the company. From the above analysis, the micro and macro factors can
result in affecting the weakness and strengths of the organisation. It has been determined that it
could affect the company in both bad and good way. The organisation should implement new
techniques and should focus on revising their strategies as per the demand of the company.
REFERENCES
Books & Journal
Arias-Robles, F. and López López, P.J., 2021. Driving the closest information. Local data
journalism in the UK. Journalism Practice, 15(5), pp.638-650.
Boyle, R., 2018. The talent industry: Television, cultural intermediaries and new digital
pathways. Springer.
Bustos, C.A. and Moors, E.H., 2018. Reducing post-harvest food losses through innovative
collaboration: Insights from the Colombian and Mexican avocado supply chains. Journal of
Cleaner Production, 199, pp.1020-1034.
Chan-Olmsted, S.M., 2019. A review of artificial intelligence adoptions in the media
industry. International Journal on Media Management, 21(3-4), pp.193-215.
Frei, R., Jack, L. and Krzyzaniak, S.A., 2020. Sustainable reverse supply chains and circular
economy in multichannel retail returns. Business Strategy and the Environment, 29(5), pp.1925-
1940.]
Köhler, K. and Zerfass, A., 2019. Communicating the corporate strategy: An international
benchmark study in the UK, the USA, and Germany. Journal of Communication Management.
Lee, H.Y. and Wang, N.J., 2019. Cloud-based enterprise resource planning with elastic model–
view–controller architecture for Internet realization. Computer Standards & Interfaces, 64,
pp.11-23.
Nurmi, J. and Niemelä, M.S., 2018, November. PESTEL analysis of hacktivism campaign
motivations. In Nordic Conference on Secure IT Systems (pp. 323-335). Springer, Cham.
Pitakdumrongkit, K. and Lim, G., 2021. Neo-liberalism, the rise of the unelected and
policymaking in Thailand: The case of the medical tourism industry. Journal of Contemporary
Asia, 51(3), pp.447-468.
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