Organisational Behaviour Report: BBC Culture, Motivation, Teams

This report provides a comprehensive analysis of organisational behaviour within the British Broadcasting Corporation (BBC). It begins with an introduction to organisational behaviour, emphasizing its significance in understanding individual and group dynamics within a company. The report then delves into the impact of BBC's culture and policies on employee behaviour and team performance, examining how factors such as culture, political power, and organizational structure influence worker actions and outcomes. It further explores various methods of motivating individuals and teams, discussing theories like Maslow's Hierarchy of Needs, Herzberg's Two-Factor Theory, and Alderfer's ERG Theory, along with their practical applications within the BBC context. The report also differentiates between effective and ineffective teams, analyzing the characteristics and dynamics that contribute to team success or failure. Finally, it explores the core concepts and philosophies of organisational behaviour, providing a holistic understanding of how these principles shape the BBC's operational environment and employee relations. The report concludes with a synthesis of the key findings and their implications for the BBC's overall performance and organizational health.

Organisational Behaviour

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1 Organisation's culture and policies influence on individual's and Team behaviour...............3
a)..................................................................................................................................................3
b)..................................................................................................................................................5
TASK 2............................................................................................................................................5
P2 Methods to motivate individual and team..............................................................................5
a)..................................................................................................................................................6
b)..................................................................................................................................................7
c)..................................................................................................................................................8
TASK 3............................................................................................................................................8
P3 Effective Team and Ineffective Team....................................................................................8
a)..................................................................................................................................................8
b)..................................................................................................................................................9
TASK 4..........................................................................................................................................10
P4 Concepts and philosophies of Organisational Behaviour.....................................................10
a)................................................................................................................................................10
b)................................................................................................................................................12
CONCLUSION..............................................................................................................................12
REFERENCES .............................................................................................................................13

INTRODUCTION
Behaviour of an individual play a crucial role in context of its development same as the
organisation behaviour has toward its worker, consumer and other entities which should be
appropriate. Organisational behaviour refer to the study of behaviour of individual or group
within the company (Vasu, Stewart and Garson, 2017). This aid enterprise in gaining
development as well as performance of their individuals. BBC is oldest British public
broadcasting company that air news in more than 28 languages. The purpose of this assignment
is to impact of culture and policies of BBC on behaviours and performance of their working team
as well as analyse theories and techniques of motivation which helps in achieving goals. It will
study difference between effective and ineffective teams along with philosophies and concepts of
it.
TASK 1
P1 Organisation's culture and policies influence on individual's and Team behaviour
The organisation refer to a group of people who administrate and coordinate specific
objectives and goals. Organisational behaviour refer to the manner of interaction and
communication of people and how it influence the environment. The person who perform, in an
organisation's training and induction are also given some parameters which is set according to
the values and structure of enterprise. An organisation's culture, values and power have an
impact team, individual or performance of worker because if an employee perform in
organisation weather as team or sole work, the policies and structure of company influence the
ways and outcome of worker's performance.
a)
Culture Influence
A organisational culture create a different recognition of organisation among consumer
and society which impact on it hugely (Morgeson And et. al., 2013). Management of
maintenance of culture is required for a company to strengthen goodwill as well as earn the
creditability of enterprise among consumers. If workers feel better and more comfortable in
working environment, it directly and indirectly impact on productivity and operations of
enterprise whereas worse administration can lead to complex situation and fall of company.

After the emergences of strong competitors of BBC, such as Hall and Savile, the
company found out the weak regulation and policies of organisation and faced a great fall in
market share and positioning of organisation. This was observed that there are serious falling of
company which is because of not proper administration of employee and representation of their
thoughts and opinions which was not according to culture of respected company. It is required
for organisation to evaluate their culture and structure which could have been done with the
helps of these theories i.e. alternative cultural model and Handy's Cultural typology (Restubog
and et. al., 2011). In this report, Handy's concept is being analyse in context of enterprise for
evaluating its earlier culture which have been classified into these:
 Role: According to this, worker performance and work can be determined by the role of
culture in order to suit according to their skills and abilities. BBC had included a diversity
in workplace in era of women equity to support their growth and role in development of
society which was one of their best technique. Even the fist women their hired was Isabel
Shields who was personal secretory of Reith, former of BBC in 1923. The company
provided opportunities to worker to grow and develop in the evolving technological and
industrial world. This is how BBC have developed their employee loyalty and potential.
 Power: Culture of organisation have wide role in catering power in organisation. BBC
believed through the presentation of each employee and listening their perspective,
enterprise can reach to the heights of success. They understood power of single worker
and form as well as took company so far.
 Task: According to this point view, it is said that the organization should allot specific
task to particular person according to their skills and interest in order to get maximum
results out of entire process. BBC is oldest and one of largest broadcasting company in all
over the world which have catered the culture too far with the help of strong and effective
culture and strategies. Enterprise believes that the work should assigned in proper manner
understanding the views and priorities of employee first. Reith believed that every person
should be give equal task and which they should perform in effective way.
 Person: Hardy explained culture as the major need of organisation which determine the
type of worker, their performance and limitation in which the perform perform. He stated
it as a culture “if a person accept this culture form, they work worth purpose of earning
money instead of working innovatively. ”

b)
Political power, culture and other factors affected the behaviour of organisation of BBC
because the worker are supposed to perform in those activities which are in favour of these in
order to meet the set goals and targets. The company was formed by Royal Charter which have
m ore than 35, 402 worker including freelancer, part time, flexible and other staff of member.
The company aimed to reach every land, household and nation in order to broadcast news which
is necessary for them (Levine, 2010). After the Second war, it have become an dependent
working body stressed over the expansion. In 2015, company faced major fall in the shares ad
popularity cause of issues in workplace including harassments and no proper representation of
opinion of worker. Political changes and power of parties have distracted the motive of
enterprise and traditional culture required to comply some new advanced policies for the
freedom of employee. New manager have catered some required changes and amendments in
organisational structure of enterprise which have again increased the importance and values of
company in the worldwide.
BBC Culture Innovation
The new minister of culture of BBC Rob Wilson have introduced changes which have
relaxed worry of the fall and give the air of chill to organisation. The changes includes some
terms which are:
 BBC announced to trim the shares of current affairs and news which to 1550% and
decided to provide more healthier media.
 Claimed 'out of data licence fee' and announced to be update this structure.
 Also allowed to accept funding of EU for BBC and announced to remove biasses from
the workplace.
TASK 2
P2 Methods to motivate individual and team
An organisation require proper motivation and inspiration after a period of time to
develop their vision and boost their entire employees for walking with same purpose. Weather a
worker is skilled and talented, if there is lack of motivation among them, it will impact nil in the
company (Locke, 2011). Motivation is like fuel which help in determining and using the abilities
and invest it in the right direction.

a)
Motivation: Need and Value
Motivation refer to the cause for which entire organization should perform or behave in
specific way. This determines the needs and desires of accomplishing of particular goals and
objectives and act in the same manner. For achieving the goals and objectives, employee or f
organisation such as BBC need a purpose to act in specified direction which require within a
period of time otherwise it lead to boredom and worse performance of employee. BBC had face
the fall in the recent few years because of lack of training and development as well as inspiration
among worker.
This is sources of commitment and energy which avail a person in performing a roe or
ask within BBC (Lazaroiu, 2015). The company aim to provide vest services to consumer and
clients as well as provide the needed facilities and knowledge to their worker which is the major
reason of success from decades. Stimulation can be done with trough undertaking various
process such s training and development, rewarding, bonus and many other curriculum programs
which company organise for the betterment of their workers. This helps in reduces the issues
related to the productivity, incidents at workplaces, disputes among staff and supervising and
direction of company members.
There are various types of theories of motivation including Herzberg, Alderfer Adams, MASlow
etc. which are distinguished into two parts:
Content Theories: This theories also known as the theories of need which mainly focus
over the requirements for stimulation (Bolino, and et. al., 2013). In this, they seek the ways of
expectation which is liked with inspiration.
Process Theories: In this, the analysis of direction and attempting of issues related to
behaviour is done and how its process work in company.
Here are explained various theories of motivation:
Need Hierarchy Theory of Maslow
In this theory, Maslow have distinguished all human needs into five levels which is
required to comply by worker. It follows the structure which is determined according to lower
and higher priorities which have categorised as: Psychological Need: It undertakes the basic needs of human being i.e. cloths,shelter and
food.

 Social Need: these includes those requirements which is needed to satisfy worker
including belonging, family, friends, support and love etc. Safety Need: This includes safety related needs for well being of worker such as personal
and financial security. Self Actualisation: This requirement refer to accomplish those what a person can or
desire to attain.
 Self-Esteem needs: It includes the needs and expectation related to worker confidence and
self respect.
Hertzberg Two factor Theory
According to Hertzberg, a human being requires proper motivation for working which
can gained from two factors which is: Hygiene Factors : These elements affect the worker while they are not present in office, I
does not influence in existence of them in workplace. Such as if a person is taking some
kind of drug for a limited period of time but if the would not get rug for even day, he
would stress himself to the edge of shore to get it (Nelson and Quick, 2013). At
workplace, it includes working and security benefits etc. Motivators: These factors often present the workplace and create no dissatisfaction even
if it is not present sometime. For example needs of self actualization of workers.
Alderfer's ERG Theory
According to this, the needs of a worker are classified within three categorise i.e.
followed: Growth Needs: In this potential of worker is identified and evolved of competence which
also organised. Relatedness needs: This examine the relation of worker with the company as well as their
fellows.
 Existence Needs:This evaluate the fitness of physic of worker.
b)
Motivation among worker helps in increasing the efficiency of their work as well as
performance quality which is major assets for the BBC. Company gave priorities to the work of
their employee and provide requires things for living a better life. They organise various
curriculum activities in work including training and development which have created more

positive workplace help them in performing difficult task. The theory of equality and decision
making is avail the opportunities to become part in the operation and activities of enterprise
which strengthen the internal structure of BBC.
c)
Inspiration guides an organisation towards the objective and goals. BBC provide therapy
and intrinsic motivation for the development and stimulation of their people which help in
reconcile issues as well as meet the targets as soon as possible. Worker are provided tasks in
BBC which they need to attempt within a span of time for the bonus, or appraisals which help
them meeting it before time and in effective way assisting the entire enterprise toward the
success. Public prefer those organisation which provide quick, credible and effective news and
BBC is able to meet with the help of their worker.
TASK 3
P3 Effective Team and Ineffective Team
Team refer to a group of people who work together to accomplish a specific goals and
objectives (Umphress, Bingham and Mitchell, 2010). In organisations, BBC builds various types
of teams in order to attain same purpose for use of more than one's opinions and quickly meet
targets set the organisation. Team can be ineffective and effective.
Effective Team: These teams are often contain a good understanding and knowledge
about the members of team as well s perform the entire task together for achieving goals.
Ineffective Teams: These types of teams do not shares their concerns and issues as well as
lack understanding between each other.
a)
An organisation contains various types of team which is required to manage by BBC for
achieving different objectives and goals as they function on distinct structure. Here are few of
them:
Functional Team
Such teams perform particular functions in BBC including same departments and familiar
members of workforce. These are subordinated by the manager of the respected company who
direct and coordinate the entire group for meeting objectives. It includes 4 player consisting

leader of team, record keeper, document controller and progress chaser who manage and monitor
the all process in various pars.
Problem Solving Team
These types of teams work are made of distinguish department people with distinct roles
and expertises. The purpose of building such team in BBC is to solve the issues related to any
departments from its roots. These are often made of temporary team members which change
after period of time to render and fill with different and more creative ideas for solving issues
and problems.
Work Group
BBC allot some tasks to a group of worker for which formation of group is required to
complete it. This support BBC in finding news within limited resources as well as more
perspective ways.
Quality Team
Quality team helps the worker in managing and avoiding issues at workplace which
create a proper flow of communication from the enterprise (Elangovan, Pinder and McLean,
2010). These are often cross functional and temporary. BBC need these team for proper work
and operation fluctuation and maintaining the quality of work which their worker perform.
Virtual Team
BBC is a broadcasting company which deal with media tool s for the flow of
communication. Virtual team handle and monitors the content, messages and other information
which can be gained and gathered form online sources as well as control issues which emerge in
new media.
b)
Model of Tuckmans' Team Evolution
It explains development of team in adequate manner. This includes:
Norming: Worker are assigned some roles and
responsibilities as well as any important
decision is taken by judgement of each
member's opinion.
Storming: Members of group prove their
performance and decisions are bing taken after
the discussions.
Performing: Team are often aware about the Forming: Team member more relay on the

task they are performing without the presence
of leader.
direction and guidance of leader.
According to this model, BBC team develop a level of maturity among themselves. This
helps in reaching to the set target as well as allow leader to change the style of their leadership.
Also the experienced leader are allotted in new team for train new team and existing select new
team leader for them .
TASK 4
P4 Concepts and philosophies of Organisational Behaviour
BBC need to understanding the concept of behaviour of organisation for which is very
essential examine the values, culture and principles of it helps in leading the judgement of
organisation on a daily basis including:
 Integrity
 Respect
 Pioneering
 Responsibility
a)
Leadership Theory of Path Goal
It refer to the selection and placement of worker according to the needs and requirements
of employee within the organisation (Osland and Turner, 2011). Main goals of this theory is
stimulate and empower the employee of company to perform the better and more productive
activities. According to his theory, BBC worker will work in the way in which they have
expected the conclusion of the entire process which is popular as expectation and V room 's
theory of motivation. Leader of BBC select the best work or profile of job for them for providing
proper guidance as well as suitable work according to their performance and abilities. It includes
the following steps:
 Finalising characteristics of environment and employee.
 Selection of styles of leadership
 Focussing on elements of stimulation which avail worker success.

Source:- Path Goal Theory, 2015
This theory aid organisation in succeeding and making proper changes according to the
demands and trends of market as well as help in analysing the development needs according
which the organisation organise training and development programme. BBC is successfully able
to changes the behaviour and culture of enterprise with the help of worker and their potential
nature. The company provide and support their staff members in various ways which increase
their dedication toward the organisation. This enhance the productivity of enterprise and overall
revenues. Organisation provide the task to team to accomplish within a period of time and render
awarding system. The team work hard to make the best outcome t6o be the part of this
productive activity which enlarge the performance level of organisation and productivity of the
activities which is performed by their workers (Colquitt and et. al., 2011). This is significant for
organisation like BBC with large employee group to control and manage those obstruction
before taking a giant shape otherwise like 2015 fall it will lost its credibility and turn into more
terrible conditions. Here are few of barrier which the organisation have to face and should
maintain for proper development:
Illustration 1: Path Goal theory

b)
Barrier at workplace of BBC have lowered and values and confidence of worker.
Organisation should make required alternation in the system within a period of time otherwise it
become of the cause of conflicts and issues that restrain the development and growth. Here are
some issues and conflicts which can obstruct the growth and evolution mentioned as below:
Poor Communication
BBC is such a large organisation which is related to communication or can say medium
of communication. The company is emerging and sustained in media industry from past few
decades. But by using wrong mean for specific information broadcasting, there can be emerge
some conflicts among public or country because which they may have to face negative
consequences.
Inconsistency in Enforcement of Policies
Constant changes in policies, some stick terms and absences of formal guidelines can
lead he organisation toward the issues at workplace which is not good for the organisation linked
with media.
Multitasking
This is the ability of performing more than on activity at a time which is consider as a
skill. But some times it turns into a barrier which can slay the productivity of organisation and
decrease performance quality of worker of BBC (Griffin, and Moorhead, G., 2011).
For resolving the conflicts and issues and removing barrier their should be different
dopeartment which work on employee of company such as HR and personnel management. BBC
is large organization who need it.
CONCLUSION
In the above study, this can be summarised that employee and organisation are
interdependent with each other in matter of development. They have crucial role in each business
entity. This also had states that power, policies and culture of organisation help in growing whole
organisation structure as well as also become the cause of fall in negative consequences. There
are different types of models and theories which was executed by many experts which can be
utilized for the development and stimulation of a company which is very significant for proper
evolution as well as effective quality of services.