Business and Business Environment Report: BBC, ITV, and Analysis

This report provides a comprehensive analysis of the business environment, focusing on two case studies: the British Broadcasting Corporation (BBC) and the ITV news channel. The report begins by outlining the purpose, size, scope, and type of both organizations, highlighting their key characteristics and operational contexts. It then delves into the relationship between organizational structure, size, and scope, particularly within the context of BBC, emphasizing the crucial role of structure in enabling effective business operations. The report further examines the impact of the web of organizational functions on organizational structure, underscoring the interdependencies between departments like finance and marketing. The second part of the report employs PESTEL and SWOT analyses to evaluate the macro environment's impact on BBC, identifying strengths, weaknesses, opportunities, and threats. The analysis includes a critical evaluation of the main findings and the impact of macro and micro factors on decision-making, concluding with a reflection on the overall findings. The report aims to provide a deep understanding of business environments and their components, providing valuable insights into the operations of both public and private sector firms.

Business and Business
Environment
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
A).................................................................................................................................................4
M1 Link between structure, size and scope...............................................................................11
B)................................................................................................................................................12
P3 Impact of web of organization function on organization structure ......................................12
Relationship between organizations function and structure as well as objectives ....................13
PART 2..........................................................................................................................................14
P4 Identifying the positive and negative impact of the macro environment on the business
operation ...................................................................................................................................15
P5 Conducting internal and external analysis to identify core strengths and weaknesses.........16
P6 Linking strengths and weaknesses to the external macro factors.........................................16
M3 & M4 Applying analysis models.........................................................................................17
D2 Critically evaluate the main findings and impact of macro and micro factors on decision
making........................................................................................................................................20
CONCLUSION..............................................................................................................................20
REFERENCES..............................................................................................................................22
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INTRODUCTION
Business environment is the one of the main concept that is widely discussed among the
scholars. Business environment refers to the situation in which business firm is operating and
challenges and opportunity that is available to same in the business. In the current research report
broad understanding is developed about business environment and its components. In this regard,
in the first part of the report two firms case study is analyzed. One of these firms is operating in
the public sector and other one work in the private sector. In relation to public sector BBC is
analyzed and in private sector ITV news channel is taken in to consideration. In the preliminary
section of the report, purpose, size, scope and type of both firms is explained in detail.
Thereafter, relationship between structure, size and scope is defined in context of BBC. In this
section an attempt is made to develop broad understanding about the role that organization
structure play in ensuring that business operations will be performed effectively. Relationship
between function, size and structure is also explained in the report. In the second important part
of research study, PESTEL analysis in context of BBC is done in the report and impact that
business environment have on the business firm is explained in detail. In this regard macro
factors are studied in detail and the extent to which these factors affects BBC is discussed in the
report. Apart from this, SWOT analysis is done and firm strength, weakness is measured.
Opportunity and threat are identified for BBC in SWOT analysis. At end of the report, reflection
part is prepared under which findings of the report is evaluated.
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TASK 1
A)
4

5

6

7

8

9

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BBC
 Purpose: The main purpose of BBC is to provide best quality new to the people which is
hundred percent perfect. BBC is the one of the oldest broadcaster of news in the world
and it aimed at providing correct and accurate news to the people as much as possible. In
the BBC channels due to this reason only experienced people are invited on discussion
panel. These people are highly experience and have broad thinking on the discussed issue
(Aterido, Hallward-Driemeier and Pagés, 2011). This thing make BBC programs quality
and it is the reason due to which BBC enjoy a high reputation all over the world. The
other main objective of BBC is to expand its branches across the globe. Currently,
mentioned firm is operating in number of nations of the world. Further, in upcoming
time period BBC will expand its business at rapid rate. Type: BBC is the public sector company as it is owned by the government. There are
number of private owned channels that are competing with BBC. But BBC manage to
maintain its position in the market due to its high quality of service. Government of UK
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ensured that only relevant and valuable news is provided to the people (Björklund, 2011).
This is the reason due to which large number of people view BBC channel in order to get
reliable news. Size: BBC size is so huge and it can be measured on the basis of certain parameters.
Currently, mentioned business firm is operating in number of nations of the world.
Presently, firm is employing 16,672 employees at its workplace which include full time
and part time employees. Thus, it can be said that workforce size is very huge in case of
BBC. Overall, size of the firm in terms of revenue is so huge in comparison to other
broadcast channels. Hence, it can be said that size of BBC is so big. The idea of the firm
business size can be estimated from number of facts like there are 5, 00,000 viewers of
the BBC channels. On average basis weekly reach to the people is 1.68 million. Scope: Scope of BBC is wide and it is offering wide variety of services to the people.
Currently, BBC is operating channels that are related to the natural environment,
entertainment, lifestyle and education. Apart from this, it is also running number of
channels for the kids. Other than these channels firm is operating its channels separately
in the America, Canada and other nations of the world (Chavis, Klapper and Love,
2011). Thus, it can be said that there is wide scope of BBC and it is operating multiple
channels as well as operating in number of nations of the world.
ITV news channel
 Purpose: ITV main purpose is to make available reliable and best quality news to the
people. Apart from this, its main purpose is to prepare varied sort of TV show that are
related to the drama, quiz, talk shows and reality shows. Thus, it can be said that firm is
not only confined to making available news to the people but it also intends to provide
entertainment to viewers on same channel. Thus, it can be said that mentioned firm is
doing well in its business. ITV news channel is giving stiff competition to its competitors.
This is because its rival firms are focusing only on providing news to the people. But ITV
is paying attention on providing entertainment and news to the people on single platform.
This, is the reason due to which mentioned firm is ahead of competitors (Hamilton and
Webster, 2015).
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