BBC: Management Model, Organisational Culture and Performance

This report analyzes the British Broadcasting Corporation (BBC), a government organization, focusing on suitable management models and organizational culture. It identifies the Kotter's change management model as appropriate for the BBC, explaining its eight stages and justifying its selection. The report then discusses Charles Handy's organizational culture types (Power, Task, Person, and Role culture) and their application within the BBC to ensure strong organizational performance. The report also examines Sky Plc's use of the Kotter model and suggests strategies for improvement. The report emphasizes the importance of aligning organizational culture and management models to achieve organizational goals, enhance workflow, and improve overall performance, concluding with a summary of the key findings and recommendations for the BBC.

Government Organisation

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Suitable management model...................................................................................................1
TASK 2............................................................................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................7

INTRODUCTION
Government organisation is a semi permanent or permanent entity within machinery of
government and is mainly responsible for administration and over site of specific functions.
Entities those who conduct their functioning under government are also known as public
companies as they are mainly managed and owned by government institutions (Thompson and
Weaver, 2014). Present report has been conducted on BBC; entity was founded in the year 1922
and headquartered in London, United Kingdom. This organisation offers their services
worldwide and is a public owned firm which is having more than 22,401 employees. It is one of
the oldest national broadcasting firms that provide radio, online and T.V services around the
world. In this report formative discussion has been made upon suitable management model for
respective organisation alone with its justification (Owoyemi and Ekwoaba, 2014). In addition to
this report also include suitable organisational culture that ensure strong performance for
respective company, as it has been identified that organisational structure provide a systematic
outline through which entity can conduct their different type of activities with a formative
direction through which they can effectively fulfil their goals, responsibility, roles in a stimulated
manner. Along with this organisational structure ensure smooth flow of information between
different levels of entity.
TASK 1
Suitable management model
The management model defines as a model in which the organization frames all the
structure about how they will manage their operations and business activities. Management
model is framed by first forming the mission and vision of that organization and with regard to
those mission and vision the company frames their management model (Gowthorp, Toohey, and
Skinner, 2017). This model or the structure is formed by the top level people of management
which includes the executive people. Through this model all the activities are coordinated and all
the resources are allocated. Every business makes its objectives and the vision it has with that
objective. To complete that objective a proper management model is been followed and it is very
much mandatory to consider it into the system.
The BBC Company which stands for British Broadcasting cooperation adopts the change
management model of Kotler. It is one of theories which are very much famous among the world
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as most of the organization adopts it. The change management theory is divided into 8 stages
which are considered as a crucial principles associated in regard to change. These 8 stages which
are been included into this theory are as follows:
Increase Urgency: This principle creates an environment of urgency into among the employees
so that they can speed up their productivity for the attainment of the objectives (Memarzadeh,
Pozzi and Zico Kolter, 2015). As the company BBC is a world news company where their main
objective is to cover all the major news which are taking place into and outside of nation, in that
situation there employees have an urgency to cover up the news as fast as possible and attain
their objectives.
Building of team: This principle focus into building the team with the people of different skills
and knowledge. When a team has the distinct team members then them the chances of becoming
an effective team is more as different employee can perform different tasks (Babnik and et. al.,
2014). Same is the case with BBC, the team is made with as view that they can perform distinct
task. Like a team would be have a reporter, a writer, a video maker, a presenter and etc. Here the
entire task which is necessary to perform is covered up within a team.
Getting correct vision: This principle focuses that not only the strategic concepts need to take
under account but also the emotional, objectives, creativity and the like needs to consider also.
These factors do form the best vision.
Communicate: All the objectives which the organization, BBC, has in its minds need to get
communicated to their employees so that they can also understands the true mission of the
company and can work accordingly.
Get things moving: In the organization where there is an urgency to meet the objectives, the
company needs to get moving with their actions. Any blockages or any roadblock should get
removed or eliminate form the plan.
Focus on short term goals: The BBC organization focuses on short term goals, which can lead
to the attainment of their long term objectives or mission. The work needs to get divided or
segmented into small groups or activities; this can reduce the duplication of work or any
confusion.
Don’t give up: The organization needs to be very much consistent towards their goals. And they
should never give up upon their mission.
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Incorporate change: The organization, BBC needs to bring change into their system when and
where needed. The change can be into the objectives, or plan or any operational activity.
Other organisation that is using Kotler organisational model
Kotter’s change management model is concept that consider eight phase such as establish
a sense of urgency, create a guiding coalition, develop a vision and strategy, communicate the
change vision, empower broad-based action, create short term wins, consolidate gains to
manufacture more change and anchor change in the organisational culture (Kleijnen and et. al.,
2014). It is an effective concept of change management and by adopting this model a business
can make growth and development in its business. Sky Plc is a telecommunication and
multimedia organisation that is incorporated in 1990 and is headquartered in Isleworth, UK. The
company operate its business in mass media industry and with the help of its different products
like broadcasting, pay television and telegraphy services etc. The enterprise employ approx
31,000 employees and these people make contribution in running the business of firm. This
business venture operates globally in different nations cross wise the globe. In Sky Plc, the
administration of this firm was implemented a change in its business “Satellite TV Networks”.
So that the needs of those people can be fulfil who have highly needed of this kind of change. By
using and implementing change management model like Kotter’s 8 Step model, the organization
managed it and made growth and development in its business.
With the help of the first phase of this model, the management effectively do preparation to
make this change with the purpose of effective communication. With the assistance of second
step of this concept, the administration provides information about the task and works regarding
change and creates a vision of “effective communication” regarding this change. Another phase
of this model helps in communicating the vision of change so that employees can perform their
work in by considering purpose of modification. By executing their work and task, workforce
effectively follows all the laws and legislation so that they can remove obstacles and do their
work in proper manner (Whelan, 2016). By considering sixth phase of this concept, the
management frame short term wins which help in support to falls if employees think that their
efforts has been wasted. For this, the enterprise frame short terms targets that are beneficial to
motivate and lead workers. For managing change and perform it in effective manner, the firm set
goals and determining what could be performed better for continued development.
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By considering final phase of Anchor the changes in Corporate culture, the company kept
stakeholders, motivating workforce to adopt change and help to promote modification to the core
of company. By adopting this change management model, the firm implemented change in better
form with outing other function of organisation (Ng and Ng, 2014). This concept also help
respective company in do better in successful manner because these phases of change
management is to emphasise that modification is not simple and quick activity as the change has
been implemented there is still a lot to perform to assure it is successful. By following these
steps, the enterprise can make sure its change initiative which is more likely to be long term
growth and success.
TASK 2
Organisation culture :
It refers to the system which includes the shared assumption, values and beliefs system
of the organisation which shows how the people of the company behaves at the work places
and helps in achieving the goals and objective in the most effective and profitable manners. in
the context of the BBC company, there are unique kind of culture which are followed in the
management level of the British broadcasting corporation which helps them to achieve the
desire level of profits in the organisation and expand their business at various location (Duffield
and Whitty, 2016). The BBC uses the handy model of organisation culture at their
operational level to achieve the goals in the most profitable ways. this model have four type of
culture which can be applied to the organisation to perform task in the most proper ways
(Anitha, 2016). the handy method helps the organisation to perform in the better way which
will lead to create more opportunities for the company and where they can grow their operational
activities in systematic methods.
Power culture: as per this part of culture, the BBC organisation gives power in the
hands of the most senior manager and leader who manage and control all the activities in the
effective pattern . these people are important employees of the organisation and take major
decision about the organisation. these manager delegates duties and roles to another worker in
the organisation so that task can be completed in the proper way and in profitable manners .
Task culture: with the reference of the BBC organisation , the team is formed who
have special skills and abilities to solve the critical problems in the productivity manner so that
company are able to accomplished the pre-determine goals and objectives in the proper pattern
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(Arifin, 2015). There the team member have unique ability to solve the issues at the work
place. various team are developed as per specialities of the employees so that team is working in
the proper form and goals can be accomplished in time .
Person culture: here the employees of the organisation feels that they personal
objective are more important than the company goals and mission & vision. Under this culture,
the worker give more concern towards their self improvement in the management level rather
than focusing on achieving the organisation standards . this kind of culture sometimes harm
the organisation goals and delay the performances of workers.
Role culture : in the context of the BBC, the every worker are provided with the roles
and duties according to their destination in the company (Zhang, Kolter and Harjunkoski,
2016). The manager offer the role to the employee to complete the task in the most profitable
manner and organisation to able to achieve their objectives in the proper and productivity way
at the management .
In the context of the BBC, the organisation follow this various kinds of culture in their
management so that given task can be completed within the set time period and long term
profits can be seen in the organisation.
CONCLUSION
As per the above mentioned report it has been concluded that in order to perform their
operations and fulfil organisational expectations and pre-determined goals it is essential for an
organisation to take advantage of formative and effective organisational culture and management
model, as these will guide entity to undertake effective decision making that further allow them
to improve their overall workflow. Strong organisational culture ensures entity to align their
business purpose and accomplish success. In addition to this it has been evaluated that
organisational culture increases quality of life along with well being for both entity and
individual those who are performing their operation within it and further facilitate them to
accomplish business operations while maximizing stress and fulfilling entity goals with great
efficiency. In terms with management model it facilitate organisation to undertake informed
decisions and apply them in organisation functioning in order to gain better understanding of
particular aspect of entity along with identifying different factors that are prevailing in business
environment. By implementing effective organisational culture and management model top
executive of company can co-ordinate activities, allocate resources and motivating other
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individual in a well defined manner to which entity can accomplish their goals. It automatically
increases overall profitability as well as profitability in a well defined and effective manner.
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