Organisational Behaviour Report: BBC Company Analysis and Strategies

This report examines the organisational behaviour of the BBC, a global brand, focusing on its culture, team effectiveness, and motivational strategies. It begins by identifying BBC's organisational culture using Charles Handy's cultural typology, discussing power, role, task, and person cultures. The report then explores factors contributing to effective teams within BBC, including the roles of designers, executors, and completers, referencing the Belbin model. Task 2 delves into motivational theories, differentiating between content (Maslow, Alderfer, Herzberg) and process theories (Skinner, Vroom, Locke, Adams). It evaluates how these motivational methods enhance team effectiveness and suggests strategies BBC can implement to improve employee motivation, such as manager self-motivation and enhancing knowledge. The report also discusses effective collaboration methods within the organization.

ORGANISATION
BEHAVIOUR

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
A) Identifying Organisational Culture in BBC company...........................................................1
B) The factors that have make an effective team in BBC ..........................................................3
TASK 2............................................................................................................................................3
A) Process and content theory of motivation..............................................................................3
B) Evaluating the way these motivational method can assist enhance the effectiveness in
Team............................................................................................................................................4
C) The way organisation improved level of motivation within BBC in order to accomplish
goals............................................................................................................................................5
P3 Define how to corporate effectively with others....................................................................5
P4 Define philosophies of organisational behaviour within an entity with the given business
situation.......................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Organizational behavior is the most important thing because its help in manner to study the
behave of the person that may be individual or a team. With help of this the process structure
behavior of individual, attitude, motivation can be understand in easily manner. It has become
the most crucial part of the organization because they mainly focus on three things such are as
team, process and individual. With the help of this overall efficiency can be known and
improvement can be done if there is any requirement.
The present report is focusing on the activities of BBC, it is he world large global brand. In case
of BBC the culture of company is much influence by management. Collaboration of team and
various procedures have great effect on organization culture. This assignment will discuss the
role of behavior of the individual in organization in relation to making team effective and
efficient. This kind of activities are helpful in relation to maintain the brand image of business
enterprise.
TASK 1
A) Identifying Organisational Culture in BBC company
There are basically four types of culture that has been described by Charles Handy. Handy
cultural typology States that the business culture can be categorized into four major kinds such as
power, task, role and person culture. It assists employees in analyzing the reason due to which
they feel comfortable while working in business unit (Hogg and Terry, 2014). This approach or
model have focus on culture, it demonstrates that business structure is directly associated with
culture. This concept also states that structure and culture are interlinked.
Power Culture- This type of culture is defined as Spider Web. It is considered as spider
web as top and middle level management have all the power and authority to make all important
decisions. The decision and various strategy made by top level management have great influence
of people working at lower level of management (Hashim and Wok, 2014). Top level
management is totally dependent on skills and abilities of middle level employees.
Power- This type of culture intends to attract such workers those who have high power and
have political mind.
Influence- This kind of civilization ids much influenced by individual or group of people
working at lower level of management.
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In case of BBC the culture of company is much influence by management. Collaboration
of team and various procedures have great effect on organization cultures
Role culture-The enterprise with this culture is categorized and distinguished on the basis of
functionality and specialty. In such type of culture there is high degree of standardization and
formalization. Communication and coordination between different functional unit are controlled
by code of conducts and by various procedures.
Power- Position is the major source of power. Person power is lower as compared to expert
power.
Influence- Employees working in organization has much influence of power gained by experts.
Code of conduct have great effect on workforce,.
In BBC company the Human resource manager is responsible for framing various
policies, procedure and code of conduct. In other words these are those persons who are
accountable for maintaining and promoting culture.
Task Culture- It is also referred to as job oriented culture. In this type of culture influence and
power are placed at the interstices of the net., that is at the knots. It is directly associated with
business that adopts project oriented structural design. This type of culture is more concerned
about get task completed in effective manner and producing desired results.
Power- This kind of culture is based on unifying power of team in order to enhance efficiency
and to assist person in identifying the mission and vision of business.
Influence – Task Culture is much effected by increase in competition and business environment.
BBC business activities are much effected by macro environmental factors.
Task culture is totally depended on group abilities and work in order to generate desired
output.
In case of BBC Employees group working in company has done excellent job by
providing effective, quick and profession services to customers.
Person Culture-This kind of culture are more concerned about analysing and evaluating
individual performance in organisation. This culture provide person an opportunity to leave
enterprise if they considered that there is no scope of career growth.
Power- Manager or Business entity has power to evict any workers.
Influence- Both company and individual have influence on each other growth and success.
(Braun and. et. al., 2013.)
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B) The factors that have make an effective team in BBC
. The various factors that has enabled manger in BBC to create effective team are-
Designer- The leader has provided the essential drivers in order to ensure that group members
are performing their task in systematic and organised way. Individual doest have emphasizes on
the speed of executing task.(Barrick, Mount and Li, 2013.)
In case of BBC the strength of group is that various members in teams are
challenging and they have strong will power to overcome various barriers.
Executer- leader has focus on planning and formulating effective and suitable strategy as well as
carrying out project in effective manner.
Followers and Leaders have practical knowledge. All the members in group are reliable ,
efficient and loyal to their senior. Employees are participate and are interested in sharing their
ideas, views as well as organizing their task.
Completer Worker-Leader uses its skills effectively in order to complete task in effective and
efficiently manner. Team members and superior have focus on maintaining high standards of
task by emphasizing on quality control.
All the group members and leader have various qualities such as painstaking, risk bearing
capacity, Activeness,, expertise and perfection.
The Bel bin model state that every group role have some specific strength and weaknesses that
have equal importance. It is required by leader to analysis the team objective a and to work out
with team in order to complete task in effective and systematic manner. It is required by senior to
make discussion with their subordinates and define individual roles as well as responsibilities.
This activity will help leader in identifying individual skills.(Denhardt, Denhardt and
Aristigueta,2015.)
TASK 2
A) Process and content theory of motivation
Content Theory- This study deals with analyzing the factor that motivates individual and this
concept is more concerned with person goals, desire and objectives. This theory has great effect
on working environment, management practices and policies. Content theory is also referred to
as need theory As this study have focus on analyzing individual need and relating motivational
elements in order to cater the requirement of particular person. The significant content theories
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are : mas lows need Hierarchy, McClelland’s achievement motivation, Herzberg’s two-factor
theory and Alderfer’s ERG theory.
Maslow -Hierarchy of needs theory- This concept categorize individual needs into various
categories on the basis of priorities such as Physiological needs, self esteem, actualization, love,
and belonging need. According to this hypothesis states that common needs should be placed at
bottom and complex requirement should be given first priority.
Alderfer – ERG theory- This concept has categorized need into three categories such as growth,
relatedness and existence. It states that relatedness can be harmonized to belonging and esteem
needs. This concept has focus on describing the way following stages of need becomes more or
less significant to person.
Herzberg Two factors theory- This concept states that there are some motivational factors that
can help employees in gaining job satisfaction. Some other factors like hygiene, unfair practices
and policies can lead to dissatisfaction.
Process theory – Process theory have focus on the process through which human behavior is
motivated. This concept emphasizes on identifying procedure and factors that have great impact
or influence on individual motivation level. The important process theories are :Skinner
reinforcement theory, Victors vroom expectancy, Locke s goal setting and Adam equity theory.
Skimmers reinforcement theory-This concept states that individual behavior can be developed
by its circumstances. Some reinforcement is positive, punishment and negative reinforcement.
V rooms expectancy theory-This theory have focus on procedures and on the elements of
motivation. It emphasizes on integrating equity , needs and reinforcement concept. There are
three elements of motivation these are Expectation, instruments and valence (DiPaola and
Tschannen-Moran, 2014)
B) Evaluating the way these motivational method can assist enhance the effectiveness in Team
Recognizance is the significant factor that encourage individual to work in systematic
way and put their all efforts for producing effective result in order to get appreciation from
manger and other upper level authorities. If employees will get motivated they will have focus on
improving their performance and increasing participation in various decision making process by
firm in order to help organization in achieving their goals and objectives.
It is required by BBC to establish Smart objectives as well as short term target as this will
allow business entity to measure the effectiveness of motivational techniques.
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It has been analyses from given case study that These motivational theories and
techniques has provided Firm an opportunity to motivate employees and analyses the needs of
workers. Various motivational approach has allowed organization to understand the behavior of
each and every individuals. These techniques have been proved beneficial for both workers and
organization. It has provided workers an opportunity to get recognizance and appreciation from
their seniors. This method has allowed employees to develop various skills that can help them in
personal as well as professional development. Motivation procedure provides individual a chance
to align their goals and objectives with that of organization.(Effelsberg, Solga and Gurt, 2014)
C) The way organisation improved level of motivation within BBC in order to accomplish goals
These are the some methods or strategies that can be adopted by BBC company for
improving level of motivation
1. Mangers and leaders are required to motivate themselves- It is very important for manger
and leader to employ them self and develop effective skills that can be used by them for
understanding the behavior of employees. This will also allow them to influence their
subordinate behaviors in positive way and to motivate them to become more participate in
various activity conducted by firm.
2. Enhancing knowledge about conceptualization-The knowledge can be enhanced by observing
various things in surrounding and by identifying people reaction about various facts. This will
enable leader to transform individual negative though into positive thinking. (Guastello, 2013.)
P3 Define how to corporate effectively with others.
In the organisation there are various kind of activities which has to performed with the
using of upgraded technology such email, video or voice conferencing etc. It is very helpful in
manner to communicate to all the people in globally manner.
There are many kinds of team in the business enterprise. In order to maintain the bran
image of company it is essential to perform the activities in coordinated manner (Effelsberg,
Solga and Gurt, 2014). In relation to achieve desire objective it is essential to maintain the well
managed team in BBC in order to bring efficiency organisation.
With the help of this the organisation can focus over the team in order to accomplish the
project details. In this there are four kind of stages are available such are as-
Co-ordinator- in this people can work in more effective manner with the help of coordination.
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Bebin typology- As per the organisation one has to manage the strength and weakness with the
better understanding of the individual behaviour in the entity (Effelsberg, Solga and Gurt, 2014).
This is the most important thing in manner to bring efficiency and effectiveness and its is most
often used by team leads to develop the overall team.
Forming- In this each task is to performed in effective and efficient manner. This is very helpful
in order to maintain the working of all the activities in the team manner. With the help of this all
workers can communicate each other in expertise way.
Functional- In organisation there are various kind of team available in this manner it is essential
to do the task effectively. In this case there are various team functional have to work smooth
manner.
Group- in group two or more individual should work together in order to achieve the
organisational activities.
Differences- There is difference in the team and group but the common thing is to common
objectives. In this the group has to perform all the activities and the main objective is to earn
individual goal (Guastello, 2013). In the working of the team the role and responsibility should
be delegated so that task can be performed with the authorities. In BBC the team should work in
effective manner and the all activities have to framed in structure.
Norming- With the help of this kind of activities the whole work should be done with the help of
the harmonious and proper manner. In this whole activities cab be performed in effective and
efficient manner.
Performing- with the help of this kind of activities the high level of motivation and team should
perform all the activities in team manner. In these employees should perform all the activities in
confident way.
Problem solving- In organisation there are various kinds of issues in this all the project work
should be done in the effective manner. To find out the potential solution it is very essential to
manage the all thing in effective manner.
Project time- By the working in the effective manner they can do the all task in expertise way.
In order to done all the aspect of projects efficiently it is very important to manage teh whole
Woking of the organization.
Storming- With the help of the better and effective manner the whole task can be performed
efficiently. In this manner the idea can be presented in the effective and efficient manner.
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Team work and team dynamic-
Team- in this way all the activities should be perform in coordinated manner. All person should
link together so that they able to achieve the common goals (Effelsberg, Solga and Gurt, 2014).
The implementer- in this manner people should use systematic and practical manner. In this
people behave of the individual are conservative but they are very loyal in nature.
The shaper- in this there are various people such are as outgoing, dynamic and having little bit
assertive nature. This people are highly motivated in relation to achieve the group goal of the
business enterprise.
There are various numbers of teams in the business enterprise such are as-
This thing can be defined in following manner are as-
Tucksman’s team development model-
Virtual team roles and responsibilities in development and networking-
With the help of this kind of activities the enterprise can have better information technology so
that the organisational activities can be enhanced (DiPaola, and Tschannen-Moran, 2014). The
better technology is very helpful to outsource the activity in better and effective manner. In BBC
the organisation should perform all the activities in effective and efficient manner so that the
enterprise can be able to enhance its productivity and profitability.
The structure of BBC is affecting the organisation structure. With the help of this organisation
help to behave individual in proper and effective manner.
Soft and hard communication- with the help of the hard skill individual can do its activities in
order to do the things in expertise manner. In this people can use personal skill and interpersonal
skill in effective and efficient manner.
P4 Define philosophies of organisational behaviour within an entity with the given business
situation.
There are defined in following manner are as-
Path goal theory- It is the most important theory for a person because its is helpful in manner to
leader style and it is helpful in relation to encouraging the team in and helpful to create positive
working environment. It is inclusive of three things such are as-
 To select effective leadership style.
 To focus on the factors which are helpful in motivating the employees.
In this there are 4 types of path goal theory such are as-
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Directive- It is very helpful because it provided guider the support to follow the schedules and
coordinate the things in effective manner.
Supportive- in this leader should be supportive, he should support their employees in good
approachable manner (Denhardt, Denhardt and Aristigueta, 2015). In this manner they can do
their work on time
Participative- in this leader need to take concern with the subordinate so that they can able to
make effective decision making.
Achievements- in order to perform all the activities in effective and efficient manner they can
bring heigh level of performance within the enterprise. This all things are essential to deal with
scientific, technical and sales.
Contingency theory- in this theory it is very essential to define that each thing is need to be
conducted in the effective and efficient manner. In this it has been clearly stated that there is no
other specific and perfect way to do the each thing in the more manner and to organise the
activities by making effective decision. In this the leader need to use the different style of the
working and to take step in relation to checking the condition in this manner he is able to lead the
company in the effective and efficient manner. In order to have smooth working in the firm it is
essential to analyse the both the factors internal as well external (Braun and. et. al., 2013).
Capital theory- with the help of this kind of the skill the human value of the firm xcan be
considerer din the effective manner. Theses kind of the skills included various kind of the
activities such are as knowledge, personal attribution, social etc. with the help of this kind of the
activities the productivity of the firm can be enhanced in the effective manner.
CONCLUSION
Hereby, it has been concluded that the whole report is to be based on the organisation
behaviour. It will helpful in order to enhance the performance of the employees. With the help of
this the effective leadership can be taken into process in order to promote growth and
development opportunities. In this manner the all work should be performed in the team so that
profitability and productivity of the business enterprise. These kinds of activities are helpful in
order to maintain the brand image of the company. The BBC is performing the all organisation
activities in the structure way.
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REFERENCES
Book and Journals
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Denhardt, R. B., Denhardt, J. V. and Aristigueta, M. P., 2015. Managing human behavior in
public and nonprofit organizations. Sage Publications.
DiPaola, M. and Tschannen-Moran, M., 2014. Organizational citizenship behavior in schools
and its relationship to school climate. Journal of School Leadership. 11(5). pp.424.
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the benefit of their company: Testing a core assumption of transformational leadership
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Online
Patty Mulder 2014. Tuckman stages of group development. [online] Available at:
https://www.toolshero.com/management/tuckman-stages-of-group-development/.
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