Organisational Behaviour Report: Handy's Culture and Motivation at BBC

This report analyzes the organizational behavior of the British Broadcasting Corporation (BBC). It begins with an introduction to organizational variables and the importance of managing human resources effectively. The report examines Handy's cultural typology (role, task, person, and power cultures) within BBC and how culture, power, and politics impact employee behavior. It then delves into motivational theories, including Maslow's hierarchy of needs and Herzberg's two-factor theory, and their application within BBC. The report also explores how motivational techniques enhance team effectiveness and contribute to organizational improvements, such as job satisfaction and increased volunteering. Finally, the report discusses different types of teams in BBC, including problem-solving and self-managed teams, and how these teams are used to improve productivity and quality. The report highlights the significance of team building, communication, and leadership for overall success, with a concluding emphasis on the importance of motivation and a positive work environment.

Organisational
Behaviour

INTRODUCTION
Organisation these days have different types of variables that they have to deal with. The
variables are highly dynamic in nature and can cause losses to any business house. One of the
factor is human resource which is needed to be managed by people for making sure that every
operation is completed in a set period of time (Acharya and et. al., 2011). People have a certain
behaviour which is very dynamic in nature. The managers need to use various theories and
concepts so that they can manage people element in a desired and effective manner. It is very
important to do so otherwise people will be misguided and might commit mistakes which will
lead to massive losses. This report is based on a world renowned organisation which is BBC
(British Broadcasting Corporation). It is a company that is serving in media and information
industry. This project work will state about Handy’s cultural theory used by company from smith
point of view. It will also state about various motivational theories and other aspects for making
sure that each task is completed on time. Also, team concepts as well as working will be covered
with ways that can be used to boost productivity.
TASK 1
a) Handy’s Cultural typology
Handy cultural typology assists managers in BBC to understand what can they do in
developing an environment that will make people more committed to their work. Basically it will
allow them in establishing a culture that is suitable and as per people requirement (Adeniji,
2011). They are stated below:
• Role Culture: Managers need to dictate people regarding their role that they have to play
in a certain activity which will remove any confusion that exist in their mind.
• Task Culture: This is where people are given jobs to complete. This is a very effective
environment developing factor that is task oriented.
• Person Culture: People in this environment keep their interest ahead of company which
impacts organisation negatively. Managers need to reduce this.
• Power Culture: This is where a small group of people keep all authoritative powers with
them and give orders to employees to get the work done.
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In BBC, all the task is stated to people as well as their roles in order to ensure that they are
clear regarding their duties and responsibilities. Smith reviewed the situation in BBC
b) How culture, power and politics is affecting the behaviour of BBC
There are different factors that can impact association's capacity to get by for long haul.
Labourer’s and also different elements are affected if there are sudden changes in the outer or
inward condition (Acharya and et. al., 2011). BBC is an overall known telecom organization that
is putting forth its administrations in more than 130 nations. It has a very broadened workforce
which originates from various race, doctrine, position, foundation, sexual orientation and
religion. The general population who are working for BBC takes after an alternate code of
morals and culture. Supervisors have energy to take choice to keep up the nature of work by
satisfying needs and needs of people utilized. The power and specialist given to centre level are
should have been utilized for adjusting individuals and association's targets. This will prompt
extension of organization. Additionally, appointing a piece of expert and power will help the
inspiration level of individuals (Adeniji, 2011).
Anywhere humans are functioning together, the top issue of concern is politics. To develop
in advance or fulfil man or woman reasons, personnel are engaged in political sports. This thing
has each high-quality and negative impact upon organization. The steady interference of ruling
parties as well as the want of growth makes humans to do something political in nature. Most of
the time is results in conflicts and indifferences. However, it additionally helps pinnacle control
in taking right decision in a fixed time period. The employee participation is expanded and better
dedication is there towards the work.
Power and politics both pass hand in hand and has identical stage of impact upon business
enterprise conduct. If there's distinction or inequality between strength, then politics may also be
on terrible facet (Buelens and et. al., 2011). However, if pinnacle management is capable of take
right selections and distribute strength in a appropriate manner then the sort of politics will also
be advantageous. The managers need to make sure that every aspect is delegated as consistent
with requirement and no longer on the premise of favouritism. Advanced degree personalities
have increasingly powers of their hand and they're extra able to preserve right politics. BBC have
increasingly managers of their employer and they are greater capable of deal with their powers in
a powerful manner.
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M1
Company's culture, governmental issues, strategies and power conveyance influence the
individual and group conduct at a more prominent degree. The way of life that is available at the
firm aides in outline of approach that will be trailed by the association to accomplish their target
in proficient way. For instance, the advancement culture in Apple organization has helps in
directing different research inside the firm which has prompt numerous inventive item
improvement which helped organization in coming to at the highest point of industry. Power
appropriation is vital as it helps workers in understanding their part inside the firm. Then again
Politics is something which is available in practically every firm except negatively affects the
execution of the firm as it makes the way of life to be individuals driven which wrecks the group
execution.
TASK 2
a) Content and process for the theories of motivation
There are different types of theories which are used in BBC. The below stated are the ones
that will allow it in ensuring good environment and higher level of motivation among people.
The main methods that are used are
Maslow gave the theory of need hierarchy which states about 5 stages from which each
human beings goes through. It assists managers in understanding as what and how they can boost
morale of individual in an effective manner. the stages are stated below in the image:
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Illustration 1 Maslow Need hierarchy theory.
(Source: Maslow’s Hierarchy of needs, 2017)
As depicted in the image, the lowest need state about basic amenities requirement
(Armache, 2012). While the second stage covers aspects about safety and security of person and
his job. The third phase is about love and social affiliation while forth one states about individual
requirement of esteem and recognition. The fifth stage is something not everyone can achieve
and focuses on society development.
Herzberg two factor theory: This is a theory that was given by Fredrick Herzberg in which
he concluded that there are primarily two major factors that has to be managed by company.
They are stated below:
Hygiene factors: These are the essential elements that are required in a work environment.
Basically, every needed thing has to be present around people so that they can execute task in a
more effective manner.
Motivators: These are given when there is higher level of performance or extremely poor
ones. These can be given as a punishment and rewards.
As consistent with Herzberg, a supervisor has to eliminate all the hygiene elements in
order that problem can be without difficulty solved.
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There are some different theories which can be utilized by supervisors in BBC. It is
imperative to help individual’s motivational levels and for that a legitimate system is required
(Kazemipour and Mohd Amin, 2012). There is another hypothesis which is called as process that
has three unique angles, Reinforcement, anticipation, value and objectives setting.
In Reinforcement approach, a representative is given more errand and obligation which
support their inspiration. While in expectation hypothesis, people are given prizes for the
execution that is conveyed by them. Then again in value hypothesis, where view of worker is
changed to accomplish goals (Buelens and et. al., 2011). Last yet not the objectives setting is an
approach where long haul targets are isolated into little goals to make it simple for individuals. In
BBC, the process hypothesis is utilized for guaranteeing that there are no employments left that
are empty. Likewise to spur individuals for enhancing their aptitudes and capacities.
b) Motivational technique will help to organisation in improving team effectiveness
There are diverse ideas and hypotheses that are there because of consistent research directed by
specialist. These are utilized by BBC for boosting its efficiency and viability in advertise. The
directors are additionally ready to create association with individuals and in addition support the
stream of correspondence. Different hypotheses are utilized by supervisors in BBC for
guaranteeing a superior execution level, they are expressed beneath:
 Maslow need hierarchy hypothesis: It is the one that is worried about understanding
individuals necessities and satisfying them according to the level they are on (Coccia,
2014). It is an exceptionally powerful technique for treating individuals and furnishing
them with the things that they require. It will be truly useful for BBC as it will guarantee
that each assignment is finished in a set timeframe. it will help supervisors in
understanding as how they can support their level of inspiration.
 Herzberg two factor hypothesis: There are two prime factors that exist in an association.
The director in BBC tries to keep up Hygiene factors with the goal that individuals
inspiration level is supported and they are capable accomplish their objectives and
destinations. Likewise, keeping inspirations will rebelliously help association condition.
There are two unique factors that can be utilized by BBC directors as they will have the
capacity to support inspiration of individuals by basically keeping up the nature of items
and administrations (Festinger and et. al., 2014).
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 Hope hypothesis: This is states about the things that a man needs from its organization.
Supervisors need to comprehend this and furnish them with motivations and reward or
different offices which will fulfill their necessities and lift their spirit.
c) & M2Contribution of Improving the level of motivation within BBC
BBC has been profited by larger amount of inspiration. It has supported association
efficiency and gainfulness which was required to overcome issues existing inside organization
(French, Stevenson and Michie, 2012). There are sure advantages of larger amount of inspiration
to the organization and the ways it adds to its development; they are expressed beneath:
 Job obligations satisfaction: When representatives are highly motivated then they have a
tendency to perform better and satisfy all the errand that are allocated to them along these
lines they can satisfy their duties in a coveted way.
 Increase in Volunteering: With a higher level of satisfaction, people are prepared to serve
organization more. They tend to volunteer for exercises.
 Enhanced client benefits: This is area where the efficiency of workers is enrolled. They
can oblige the necessities of individuals.
 Higher level of proficiency and viability: Increased inspiration prompts better efficiency
and execution.
There are sure extra speculations which can be utilized by BBC for boosting the inspiration
level inside association (Fulk, Bell and Bodie, 2011). this can be comprehended by utilizing way
objective hypothesis, where different targets are set and with time when individuals begin
accomplishing them their inspiration levels begins to make strides. It is fundamental for
guaranteeing that each assignment is finished in a legitimate way.
TASK3
a) Identifying and explaining different types of teams in BBC
Group building is vital and necessities to utilized by organizations for completing things in a
set timeframe. It is an idea which has permitted associations in completing things according to
the set parameters. To comprehend this procedure in a legitimate way, it is fundamental to think
about the meaning of group (Hackman, 2012).
"A group is a gathering of individuals who have an arrangement of characteristics in them
which empowers them in finishing assignment in more successful way".
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In BBC, there are distinctive sorts of groups which are working right now. They are said
beneath:
 Problem understanding groups: They are the person who continue conceptualizing and
dissecting different issues as to explain them with an effective approach (Kaufmann and
Frisby, 2013).
 Virtual groups: These groups don't exist physically, yet they are locked in together by
web. For instance, in BBC demonstrates numerous specialists are brought in for audits.
This is finished by video conferencing. This is an extremely viable technique for
completing things in an appropriate way.
 Functional groups: They are the ones who perform determined undertaking. Individuals
from different divisions are locked in taken to frame a group as to achieve an errand. This
is an extremely powerful method for completing confused undertaking in a set timeframe.
 Self-managed groups: These are framed by administrators yet does not requires his
direction or any help for doing an errand. These groups more often than not are made at
the best level and have control and in addition. They are the ones who get ready
approaches and complete things according to prerequisite.
b) Methods of making effective team in the BBC
There are distinctive techniques that are utilized by BBC for shaping groups in a more
compelling way (Raes and et. al., 2015). The supervisors of association lean toward Tuckman
group building approach which is most streamlined and dependable model. There are five phases
in this technique which permits a man in understanding ways a group is framed. For BBC, they
are expressed beneath:
 Forming: This is organizing when individuals are got together and they meet out of the
blue.
 Storming: Once individuals know each other, they create contrasts according to human
instinct and tend to battle with each other.
 Norming: This is where not very many groups reach as most sever in the raging stage.
This is the place things standardize and individuals acknowledge each other.
 Performing: At this stage individual know each other and they begin performing with
each other.
 Adjourning: Once the undertaking is finished, groups tend to sever.
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The model was expressed by Tuckman as he expressed about group shaping and working. He
additionally specified ways this should be possible (Suppiah and Singh, 2011). Taking lead from
research by investigators, Belbin depicted different group parts that are played by individuals. As
indicated by Smith, there are distinctive parts that were expressed in the survey, they are
specified underneath:
 Co-ordinator: This individual guarantees that all exercises are being led according to the
prerequisites.
 Source examiner: He is the person who scans for different sources that will give urgent
help to individuals in finishing their undertaking.
 Shaper: He is the person who designs out each arrangement and guarantees that each
undertaking is finished in a set period of time.
 Evaluator: This individual has the undertaking of breaking down every last circumstance
to guarantee that there are no changes left in framework.
These are the parts individuals play in the groups. Belbin specified them for helping
administrators in characterizing assignment that must be finished by individuals from a
gathering. BBC will have the capacity to shape groups and state about different parts to every
one of the individuals in an appropriate way. All the expressed parts permit individuals in
finishing their errand in a more viable way (Thomson and Van Niekerk, 2012).
M3
There are different theories which have been given by various researcher for assisting
managers in building teams and making them work. The best theory that can be used is
Tuckman, which will ensure that group of people are able to incorporate mutual goals together.
Also, Belbin stated about various team roles that assist managers in completing each and every
task in an effective manner. these theories can be used for making sure that each task is
completed in a proper manner.
TASK4
P4 Theories of institutional activeness and problems which impact execution
In a human behaviour there are two elements which are being present and those kind of
elements are Prediction and Controlling which affect the behaviour of an organisation. This type
of approach is highly beneficial for they managers of BBC and thus in turn analysation is being
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done on staff members regarding their level of performance. There are certain training and
development sessions which are being provided in order to enhance the set of skills and abilities
along with knowledge so that high performance can be obtained. This in turn will help in
creating long term relationships with company. There are some marketing strategies which needs
to be improved in order to read and analyse the market share and along with that behaviour of a
customer can be determined. BBC can create healthy and ethical environment for applying
culture within workplace. Various types of Resources can be utilised in optimum manner so that
effective outcomes can be attained.
Path Goal Theory: This sort of approach can be expressed as blue print of different authority
speculations which can be connected specifically circumstances inside working environment for
fulfilment of objectives and targets. The fundamental reason for existing is to give representative
different assets and systems which can be used to make profitability more compelling and
productive. Hypothesis of Vroom is connected with way objective hypothesis which
characterizes that in different circumstances, distinctive responses will be acquired by a person
for getting certain results . This technique can be selected by pioneers as it is the wagers path
through which day by day activities can be directed and prerequisite of staff individuals. There
are three steps which are being followed and they are described below:
 Tasks and Environmental Characteristics: The main focus of this kind of approach is on
determining external factors which has direct impact on the issues and that can be
resolved along with including task description and designing, group work and authority
system.
 There are certain leaders who have high number of followers for the skills and knowledge
improvement so that confidence and motivation can be attained. There are number of styles which are being adopted by leaders to make much more
effective and thus high level of performance can be seen including effective and
directions, support and attainment of styles.
Obstacles affecting Individuals and Team Performance: Poor Communication: There are two types of communication: one is positive and another
one is negative, positive one can lead to effective communication skills by which vital
data can be shared and thus enhance the productivity. While negative can be poor skills
which can directly hamper the unity and productivity. In aspect of working environment
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developing it is the first barrier which can be removed by more and effective interaction
between team members so that exchange of data can be observed in an organisation. Lack of Managerial Involvement: There are certain number of rules and regulations
which are being formed in order to maintain the decorum within working environment
and that can be done with the help of participating in corporate activities.
 Attitude or Ego: Inappropriate behaviour can be caused due to dissatisfaction which in
turn can create negative impacts and thus can hamper the profit ratios and production of
company.
M4
It is important for a business organisation to utilise those techniques and theories that will
assist it in enhancing performance of workers. This will assist company in attaining all the
targets and goals in a set period of time. it will also assist in boosting productivity as well as
quality of products and services sold by organisation (Raes and et. al., 2015). The above stated
theories and concept will assist managers in understanding behaviour of people that are operating
within company.
CONCLUSION
Organisational behaviour is a teach that is exceptionally imperative to be comprehended by
supervisors as to build up a decent connection amongst individuals and administration. The
gatherings in an association should be controlled with the goal that an institutionalized domain
can be set up. Today, organization in BBC is in like manner endeavouring their best to keep the
environment inside company good and keep the workforce satisfied. From the above completed
report, one may state that organisation need to effectively manage the association among people
and lead them appropriately. Furthermore, they have to use distinctive motivational techniques
that will allow in redesigning their effectiveness. The chairman furthermore needs to guarantee
that the deterrents are ousted and task are done in a set time span.
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