Organizational Culture, Power, and Motivation at BBC

This report provides an in-depth analysis of organizational behaviour within the British Broadcasting Corporation (BBC). It begins by examining the influence of organizational culture, power dynamics, and political factors on team and individual behaviour, using Handy's culture model to analyze power, role, task, and person cultures. The report further explores how organizational politics, including structural, decisional, personal, and organizational factors, impact employees. It also investigates the different types of power (coercive, reward, legitimate, referent, information, and expert) and their effects on the workforce. The second part of the report evaluates content and process theories of motivation, specifically focusing on Maslow's hierarchy of needs and its application within the BBC to achieve company goals. The report highlights how BBC addresses employee needs like physiological, safety, belongingness, esteem, and self-actualization through various programs and initiatives. The overall analysis demonstrates how these elements shape employee behaviour, productivity, and the achievement of organizational objectives.

Organizational behaviour

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Analysis the Organisational culture, power and politics influences team and individual
behaviour................................................................................................................................1
Evaluate the content and process theories of motivation and its techniques for achieving goals
of company.............................................................................................................................5
CONCLUSION................................................................................................................................9
References......................................................................................................................................10

INTRODUCTION
Organisational behaviour refers the study of individual and group performance and
various activities within the organisation. It is the study and application of the information and
knowledge of how peoples act within the organisation. It is referring as a human tool for the
human benefits (Elsmore, 2017). Organisational behaviour is directly concerned with
understanding and control of human behaviour in organisation. The present study is based on
“BBC” which is the British broadcasting corporation. It is the world oldest broadcasting
organisation. The study lays emphasis on the influence that organisational culture, politics,
power and motivation upon the behaviour and performance of employees at workplace. Report
will also be highlighted by the various theories and techniques of motivation and how it helps to
achieve goals and objectives of company.
TASK 1
Analysis the Organisational culture, power and politics influences team and individual
behaviour.
In the company, here are various factors which are influence behaviour of team and
group of the BBC. Individuals of company are face these three combinations in the organisation
such as power, culture and politics are as follows:
Influences of culture
The organisational culture is referring assumptions, values, beliefs and different ways of
interacting contribution to the unique and social environment of organisation. Organisational
culture very important aspects of the company which gives positive and negative impact on
employees of BBC. It is the most important think which is build blocks for the successful
organisation. This refers the attitudes, beliefs, behaviours and practices which are an organisation
(Fenișer and Sadeh, 2017). Organisational culture is influencing the employees of BBC in
negative and positive ways. If organisational culture is good and happy then it gives positive
impact on employees. Other hand, it is negative then it gives negative impact on employee’s
behaviour. For analysis culture of BBC here is use Handy's culture model. This leading person,
power, role and task which are different type of culture.
Power culture
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In the organisation power culture is held by few peoples and individuals. Power culture
of BBC denotes concentration of power among specific member. Also, the power in an
organisation radiates from centre. The control of power is with superior employee's which aid in
managing confidentiality of business information and changes. In accordance with this culture of
BBC it can be said the employees' performance sometimes lacks due to favouritism behaviours
of seniors as the individuals are unable to demonstrate their ability and skills.
Roles culture
Organisation with the role culture which is based on the rules and regulation. Power in
the role culture which is determine by position of person at workplace. Every people in the
company is know their roles and responsibilities about their work and task (Majumdar, 2018).
However, role culture of BBC denotes clear delegation of roles and responsibilities which
reduces the risk of mis management of work and pending work. In broadcasting firm power of
people denote their position which sometimes creates negative workplace environment as
employees hesitate approaching to senior’s and lacks work productivity. Thus, it can be said that
power culture of BBC impacts employee behaviour towards work which hinder organizational
performance and corporate reputation.
Task culture
Task culture is formed in an organisation if team of company are formed for addressing
specific problems or progress report. The task culture is the very important thing, which is help
to solved problems. The culture is the company is determined by the team dynamic. Task culture
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Illustration 1: Handy's culture model
(Source: Culture model of Handy,

of BBC is focused solving particular problem of employees. This is based on power and
authorities of management and employee which derives expertise of people to work. Task culture
of BBC is based on common objectives at workplace which denotes coordination in employees
work.
Person culture
The organisation with the person culture, individuals see themselves at superiors and high
level into company. This culture is the organisation is just collection of single people who
happens for working for the same enterprise. Person culture in BBC organisation is the most
influential culture as in this employee in the organisation believes that the individuals are
superior in business. The company organises regular training program to improve skills of
employee and to give every person change to share own knowledge (McDonald and Bubna-Litic,
2017).
Individual and team performance in BBC firm is major influenced by person culture
because power and authority to specific employees leads to mis management and favouritism at
workplace which creates negative workplace environment. In accordance with person culture
individual employee become resistant and therefore it becomes difficult of the management to
incorporate changes which impact team performance. Moreover, resistant behaviour of
individual employees leads to workplace conflicts which is reflected when workers are grouped
in one team for particular task.
Influences of politics
Organisational politics includes unofficial, informal and most of the time it influences an
organisation, increase power or achieve goals and objectives of company (Omole, Oladundoye
and Oyetunji-Alemede, 2019). Politics at workplace is based on four aspects that is structural.
Decisional, personal and organisational factors. Every factor in BBC creates different impact on
employees and organisation performance. For example, structural politics arise due to
hierarchical management of work where employee are not involved in decision making. This is
the condition where employee lacks information about changes which sometimes leads to sudden
mis management of work where workers feels that the pressure created by superiors is invalid.
Apart from this, decision politics in BBC generally arise at the time of performance management
where management aim at reviewing employee’s performance for rewarding which is sometimes
bias and impact employee attitude towards work. Further, there is decisional politics in BBC
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which impact employees’ behaviours towards work because in these employees are unaware of
the Internal management changes and sudden changing work practices impact behaviour of
individual. Thus, it can be said that structural politics in BBC is the most influential factor where
employee resist changes du which impacts team coordination and cooperation’s and individual
attitude towards work that creates negative impact on organisational performance.
Influences power
The power is the ability to influences other people in organisation. It refers the capacity
for affect the people’s behaviour by their subordinate with making control on resources. Power is
the corporate environment which has depends on the attitude of peoples and individual. Power of
position is use in proper way and effective manner is help to achieve goals and objective of
company. But it is used in inappropriate manner then it led non-functioning system and low
morale of low level of employee. In the industry and company power culture is mainly directed
and flow to the peoples form the higher level to lower level. There are 6 type of power which are
as follows:
 Coercive power denotes ability of manager to make employees work in given working
condition by force or threat. The practice is like punishment or modern slavery where
employees are forced to work in certain conditions. Management of BBC do not practice
such kind of power and focuses on making employee work as per assigned role and
responsibility. Reward is the power is which where management aim at appreciating employee’s
performance by giving monetary and non-monetary benefits. BBC practice this power but
sometimes leads to favouritism because of structural politics and person culture which
influence employee performance and attitude towards work. Legitimate power is based on position and mutual agreement in both agent and target
agree agents. In this power
 Referent power is type of result of perceived attractiveness and right to other respect to
the person. Information power is derived from the ability of individual and give access to the relevant
and specific information’s.
 Expert power comes with the specific skill and knowledge of an organisation.
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In the BBC company, the manager has all power and also use for introduced more policies and
control within the organisation structure. It can give negative and positive impact which
influence behaviour of employees and individual. Negative impact of the power is influence to
the peoples and individual behaviour (Saifullah and et.al., 2015). Its results are the demotivation
and low productivity of organisation. Power is ability to get thinks and ideas. The manager can
improves productivity of organisational performance by implementing new and effective strategy
and polices with the help of the power.
Evaluate the content and process theories of motivation and its techniques for achieving goals of
company
The motivation is the process of peoples to take action for accomplishing the goals.
Motivation is very important and effective for the business and organisation employees in order
to achieve success and growth. There are two types of motivation theory such as content and
process theory. Both are help to motivate to employees and encourage their job satisfaction level.
Content theory
The content theory is earliest theory of motivation. This theory is also called as the need
theory which is try to identify the needs and relate to motivation for fulfilling of these needs. The
Maslow's need hierarchy theory is included in the content theory. This theory is often shown in
the shape of pyramid to describe level of people’s needs. Physiological needs is include the basic needs of peoples to survive such as air, water and
food. If employees are satisfied by their basic needs then they are bale to give their hard
contribution in their work for achieving goals and objective of firm (Taylor, 2018). This
is good and effective for BBC to achieve their goals and objective of company. BBC is
engaged in providing accommodation and transportation to employees working with
them. Company is also involved in providing lunch and dinner facilities to workers. Firm
provides safe working condition to employees. Safety and security needs are most important needs of employees in that peoples and
employees are want all safety needs at workplace. This refers to person desire for security
or protection. This includes the personal, financial, health and well beings. BBC manager
is full protection to their employees in order to achieve goals of company. By this, they
feel safe from their work environment and have security with job. BBC provides perks
like medical reimbursements and health insurance. Like for example BBC employees,
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they can choose between a range of health care and dental plans. Employees pay a flat fee
a month for individuals and up to twice a month for families, depending on the plan
selected. Belongingness and love needs are belonging and accepted among their group at
workplace. BBC is providing equal employment opportunities to people regardless of
their race, colour, religion, values and beliefs. This has helped them in retaining workers
and managing equality and diversity in an organisation. Esteem need means values, respect and appreciation for the company. Every employees
and staff member is want respect from other staff member as well as seniors. They want,
seniors are respect and values of work at workplace. For that, BBC manager is give
proper respect to their employees and appreciate them time to time and give promotion at
right place (Wood And et.al., 2016). BBC conducts employee engagement program in the
end of year. In this company provides monetary awards to workers who have performed
well.
 Self-actualization need is the reflect to employees for achieve their desire level for grow
and develop to fullest potential of employees. At this stage employee realized that they
are valuable for the work and know they want growth within the organisation. BBC
provides regular training and also organizes motivation campaigns that built up feeling of
self-actualization in workers. By this employee in company are engaged in achieving
shared objectives and goals.
Those are the elements of Maslow – hierarchy of needs which are help to employees for achieve
goals and objectives of company by fulfilling those needs of employees. With the help of this
employees are highly motivated and effective for done work in effective manner.
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Figure 1: The New Hierarchy of Needs
(Source: The New Hierarchy of Needs, 2019)
Process theory
The process theory is focus on physiological process which affect to motivation of
individual within the organisation (Elsmore, 2017). It is the concerns with high motivation
occurs and make chance for the best performance of employees. The Adams equity theory is
concerns with the process theory of motivation. This theory is best and effective for creating
values and motivation to employees.
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The Adams equity theory is referring employees are motivated when they are treated
equal in organisation as per work. Also, receives actual consider fair treatment against of their
work and efforts in the BBC. In organisation, each and every employee are given their hard
contribution for achieving goals and objectives of company. For example: if employee is
competing their task at the same time with same result of work. Here is need to give correct and
fair treatment to employees. By these employees are feel motivated and give their hard
contribution for achieving goals and improve productivity of organisation. In accordance with
this process motivation BBC incorporates use of Equity theory of motivation where output is
completely based on input. For example, input by management of broadcasting is based on extra
monetary benefits and salary for which firm expect input which is hard work and dedication of
employee to work in coordination and attain business goals. Equity for creating balance between
input and output by employer and employees.
Technique used by management of BBC to manage employee’s motivation are:
 Extrinsic: This denotes external rewards by firm which is in monetary terms for which
BBC provides incentives for achieving targets and bonus for festivals.
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Illustration 2: Adams equity motivation theory
(Source: Adams equity theory, 2017)

 Intrinsic: This type of motivation is reflected in employee increasing interest in work
and workplace activities. This motivation in broadcasting firm is managed by meeting
physiological and self-esteem needs of employees that is by performance appraisals.
CONCLUSION
From the above study it had been concluded that the organisation has been facing a lot of
issues in the organisation due to many changes in organisational culture. Structure and polices
that resulted in dissatisfaction and demotivation of employees. To resolve those issues some
motivational theories has been implemented for achieving goals and objectives. Performance of
team and individual has influenced by the several factors within the work environment such as
political, power and culture. Various motivational theories have important for management to
improve productivity and profit of company by fulfil the needs of employees.
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References
Books and Journals
Elsmore, P., 2017. Organisational Culture: Organisational Change?: Organisational Change?.
Routledge.
Fenișer, C. and Sadeh, A., 2017. Organisational strategy in industry. In MATEC Web of
Conferences (Vol. 112, p. 09005). EDP Sciences.
Majumdar, B., 2018. Organisational Behaviour. Abhigyan. 36(2). pp.74-76.
McDonald, M. and Bubna-Litic, D., 2017. Critical Organisational Psychology. In The Palgrave
Handbook of Critical Social Psychology (pp. 597-619). Palgrave Macmillan, London.
Omole, O. E., Oladundoye, H. F. and Oyetunji-Alemede, C.O., 2019. Organisational climate: a
review. IFE PsychologIA: An International Journal. 27(1). pp.51-60.
Saifullah, N. and et.al., 2015. Job Satisfaction: A Contest between Human and Organisational
Behaviour. International Journal of Economic Research. 6(1). pp.46-56.
Taylor, S. P., 2018. Organisational behaviour, leadership and change. International Journal of
Housing and Human Settlement Planning, 4(1), pp.21-36.
Wood, J.M. And et.al., 2016. Organisational behaviour: core concepts and applications. John
Wiley & Sons Australia, Ltd..
Online
Adams equity theory. 2017. [online]. Available through:
<https://www.tankonyvtar.hu/hu/tartalom/tamop412A/2011-0023_Psychology/
030300.scorml>
Culture model of Handy. 2017. [Online]. Available through:
https://www.tutor2u.net/business/reference/models-of-organisational-culture-handy
The New Hierarchy of Needs. 2019. [Online]. Available through: <
https://www.coachilla.co/blog/the-new-hierarchy-of-needs>.
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