Business Report: BBC Operations, Strategy, and Decision-Making

This business report delves into the operational aspects, strategic approaches, and decision-making processes of the British Broadcasting Corporation (BBC). It examines the type, size, and scope of the BBC, including its global reach and employee base. The report analyzes the interrelationship between various functions within the BBC and how they contribute to the overall organizational goals. It further explores the internal and external influencers, such as SWOT and PESTEL analyses, impacting the BBC's operations and strategic decisions. The influence of globalization on the BBC's decision-making strategy is also discussed. The report provides insights into the impact of organizational elements on business operations, strategy, and decision-making within a corporation. The report highlights key departments such as program production, news-related, and technical departments and their interconnectedness. The report emphasizes the importance of the relationship with the sales department and the finance and research departments. The report concludes with a summary of the BBC's strengths, weaknesses, opportunities, and threats. The report also highlights the political, economic, sociological, technological, legal, and environmental factors influencing the BBC. This report is valuable for understanding the complexities of a major broadcasting corporation and its strategic positioning in a dynamic global market.

Business Report

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Type, size and scope of BBC.......................................................................................................1
Impact of interrelationship of functions of BBC.........................................................................2
Internal and External influencers of BBC...................................................................................5
Influence of globalization on decision making strategy of BBC.................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Business operations denote the activities that engages the businesses on an everyday
basis to intensify the worth of the organization and make a positive turn-over. The activities of
business operations can be enhanced to produce enough incomes. On the other hand, strategic
decision-making is the procedure of projecting a sequence founded on long-term objectives and
an extended vision of the organization. By illuminating extended term objectives of the
organization, managers are able to bring into line the shorter term plans also with deeper and
wider mission. The strategic decision-making gives business operations a precision and
regularity to achieve commercial goals and objectives (Bruce, 2020).
BBC is a public broadcasting company based in UK provides high quality and unique services
across television, wireless radios and virtual services. The company provides worldwide services
to its consumers.
This project will study about the impact of organizational elements on business operations,
strategy and decision-making of the BBC. In addition to the impact of organizational elements,
this project will also provide a constructive and justified analysis on business operations,
strategy and decision-making in a corporation (Dahlander, 2019).
MAIN BODY
Type, size and scope of BBC
BBC, acronym for British Broadcasting Corporation, is a public service broadcaster with
its head quarter at London, UK. It was founded as British Broadcasting Company on 18 October
1922 and later on formed as British Broadcasting Corporation in 1927. Its functioning partition,
BBC News is accountable for broadcasting news and current affairs. It is the world's ancient
national newscaster and gives employment to more than 35000 employees. Establishment has an
annual television pay charged to all British households by the British Government. It has a royal
charter in its name issued by the ruler and has its offerings on TV, wireless as well as online the
information in 42 different languages excluding English language (BBC, 2020)
The firm is the world's ageing national communicator and galactic in the world by number
of employees. Organization also proposes wide range of career opportunities in the areas of
news media, mass medium, application and corporal roles such as human resource, Finance etc.
The foremost purpose of the company is to improve citizenry living with curriculum that
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intercommunicate, train and entertain by being most inventive organization in the world. The
company simply do not focus on what they are doing but also care about how to do something is
also important.
In India, BBC functions in nine verbal languages and develop the top overseas marketplace.
The correspondent records 13% evolution to 50 million audiences. Institute increases presently
up to 47 million, due to rise in the number of spectators globally. BBC offers facilities in
English language as well as 42 other speaking communications. Most imposing gains for BBC
has been seen in India, Kenya and USA. The USA has become the number 3rd in sizeable
market. The income of the association has not tumbled but has continued its irresistible rise.
Ministers have claimed on investing 10% income on valuable public facilities for instance S4C
rather than growing company's market supremacy. By observing top 20 of the most noticeable
areas of UK, BBC stands on figure 8 and a husky weight with 628 points (British Broadcasting
Corporation, 2019).
The most noticeable area of development has been in operational facilities where new
technologies mean that the BBC now has an influence on the living areas of consumers. The
organization is a major instigator in receiving people to enfold digital TV set and the cyberspace.
Government of the UK gives direction to the association to capitalize in and to encourage the
emerging communication technologies and this has been shown the success for the BBC also.
With promotional activities the BBC is able to cross promote its services in front of its
competitors. In short, the corporation has too big and powerful image in the market space. It is
very difficult to deny that BBC has no doubt in the past and presently continue to raise values of
high quality of output.
Impact of interrelationship of functions of BBC
The organizational structure defines the relationship and connections between the
portions of the business and classifies how the cable of command runs through diverse stages. A
functional reportage connection between positions or administrative divisions at dissimilar
management stages based on the focussed nature of the function for which a communal
accountability is shared. There is no official route of authority in a rigorously practical
relationship. The broadcasting business consists of wireless and TV set stations and linkages that
create content or obtain the right to the transmission of pre-recorded programs. Station produces
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these kinds of curriculums, most remarkably news series in their own studios, however apart
from news programs the other programs is produced outside the telecast industry.
The working environment of such kind of industries includes unpredictable working hours of the
employees such as sometimes they have to work early morning or late at night. It has been
noticed in studies that workers in TV industry works stretched period of hours than those in
radio telecasting. Broadcasting news teams includes journalists, camera operatives, and
engineers travel in electrical news-gathering vehicle must ensure that the network antennas are
working properly for finest transmission quality (Flew, 2018). The broadcasting companies such
as British Broadcasting Company consists of various departments that work together to achieve
its organizational goals and objectives in a unity manner because each one is interdependent on
other for their working activities. Below are the departments of the chosen broadcasting
establishments:
 Program Production Department: The working structure of the department is to
manage the programs consists of news, talk shows and music displays. In this system, the
Assistant producers provide secretarial support by giving background research about
the topics. They also may operate camera and other video or audio equipment’s. Video
editors select those edited videos and create a program by applying sound and visual
effects into the programs. The editors first assemble the beginning of the show and then
work towards the ending of the program. After that the Producers improve live or
documented recordings, defining how the show will appear and sound to the customers.
Announcers are those in this department who provides read news items and other
material for instance program scheme and pauses for profitable and community service
information’s. Then comes the Program Directors who are the in charge of on-air
programming in wireless stations. They direct the types of programs and their sequence
in front of customers. All of the above persons working in the BBC are interrelated and
interconnected to each other for their work.
 News-Related Department: For major television stations, the news, weather and sports
are very much important reports to attract major amount of audience and to collect large
amount of revenue. Reporter collects the information from various sources, examine
and formulate numerous sources. Broadcast news analysts known as news anchors
broadcast news and various information collected through various modes by reporters.
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Then comes the Assistant news directors who administer the news studio. They work
according to their coordination with columnist and journalists which also known as
reporters and news analysts. After all of them, the News directors come into action
which handles the overall responsibility of news team, made up of writers, reporters as
well as the overall responsibility of the studio of the BBC.
 Technical Department: Employees in this department control and conserve the
electronic equipment’s that records the broadcasting of programs. Radio operators
manage the tools that control the strengths and clarity of signal and series of sound.
There work in the studio are at major space and even it can be in extended form outside
the studio. Technical department consist of Camera operators who operates the cameras
when radio operators broadcast their shows. After that, Technical directors directs the
studio during the production (Mamun , 2017). Technical directors ensure the complete
knowledge about the production as well as technical aspects of telecasting of BBC and
ensures that the knowledge spread via particular news are reached to the audience in
proper and complete manner. Assistant chief engineers supervise the day to day
processes of the business. In short the assistant chief engineers are whole and sole
responsible for the working culture of technical team of the organization. Thus, we can
say that each and every department as well as the activities within one department of the
BBC are interconnected with each other (Tomaiuolo, 2019).
Same as other departments the sales department of BBC work collectively with
other sections of the business. Organization must form a connection with the finance
division which helps to transport a monetary fund and capacity of currency that will help
the sales division to work expeditiously. Finance department tightly supervise the
repayment of the employees that the business concern has and gives assurance that sales
section retailing the commodity to the clients in operative way to attain business goals. In
association the sales division also works with the assistance of investigation and
expansion department which helps the sales team to work on the tasks which are in
favour of viewers and audience of BBC. The research and development team designates
the attentiveness of the viewers to the sales section and make sure that the newscast and
material provided by them on the station are appropriate and justified in nature.
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Internal and External influencers of BBC
Internal factors of any organization can be assessed through SWOT analysis. It is a
composition of company’s strength, weaknesses, opportunities and threats which helps in
development of business and to create complete awareness about the factors which influences
decision-making power of business (Elavarasan, 2020). SWOT analysis of BBC are:
 Strengths: The company is the major newscaster of the nation with the support of
government of the UK. It has a various personnel which delivers employment to around
2000 journalists. It sustains a number of foreign correspondents and various other
journalists’ in different countries. The company maintains its old reputation via
delivering expert services to its audiences. With maintained reputation, the organization
is able to build a relationship of faith amongst customers.
 Weaknesses: It has been stated by many people amongst the audience that the BBC are
biased thus it badly effects the image of the organization and bring the graph down
radically. The establishment has high operative charges which diminishes down the net
profitability of the organization in comparison to its competitors and this drop the BBC
beyond all of its competitors.
 Opportunities: For grabbing better opportunities the BBC has been entered in
entertainment zone, fashion programs, technology and so on. Thus, the corporation have
entered into new zone distant from news. BBC should behave in an unbiased manner and
overall cater the audience. Partnership with other satellite channels will provide better
business opportunities to firm. For building an image globally BBC can organize global
events which will help in strengthening their image in market space (Sakthivel, 2020).
 Threats: Rising competition in the field of broadcasting news channels like CNN, Fox
news, ITV etc. are giving competition to viewership of BBC. Rise in domestic channels
providing services to domestic audiences along with newspaper are also competitors of
the association.
On the contrary of internal influencers, the extrinsic factors can be measured through
PESTEL analysis. It is an agenda to examine the key factors such as Political, Economic,
Sociological, Technological, Legal and Environmental which influences the organization from
outdoor side. PESTEL analysis of BBC are:
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 Political: With respect to the political factors, it has to be bordered that the BBC is
founded on a Royal Charter and under control of Board of Governors. It is stated by
the subordinates of the institution that the company will remain absolutely free from
political and commercial inspirations. However, political rules and regulations does
impact the BBC with the control of government over the amount of licence fee paid
by the company. Moreover, a lot of pressure has been faced by the business due to
government policies as the licence for broadcast can never be issued for lifetime and
requires time to time updating.
 Economic: BBC is a national foundation and a non-profit institution funded through
licence fee. Due to cost-cutting in government expenditure, the BBC accepted to
keep the licence fee at the current amount for some upcoming years. Disintegration
of the company was known as a crucial factor for its survival.
 Social: As the UK became a leader of the digital rebellion it struggled to improve the
superiority of living by fully connected and having social and cultural benefits to the
peoples of the BBC, not eliminating anyone due to monetary situations. The
consumer behaviour has also been changed. The consumers are completely becoming
internet savvy by being actively present on social media sites and the BBC is reacting
towards the same in a positive manner. Additionally, the BBC has institute channels
for children’s, but also face some challenges regarding attracting more teenagers as
their audience (Wright, 2017).
 Technological: Due to increase in the usage of internet practices among the
consumers, BBC also take it as an opportunity and enhanced its website which is
currently viewed by a large number of audiences than before. BBC earn profits from
major decline in delivery costs due to integration of new technologies in their work
space. With the help of advancement in internet services, well advanced journalism
opportunities arise and it became easier to research upon news and stories which
requires further investigation.
 Environmental: To protect the environment from damage, BBC has follows the
upcoming environmental awareness programs into action. The organization head
office has been reinforced by rain water harvesting system and water saving toilets.
Disposables are not allowed to use in the office premises. Energy saving lightings are
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also incurred in the offices to save electricity usage. The establishment feels
answerable for environment and tries their best to provide fair and ethically correct
services to the societies.
 Legal: The legal factors which effects the BBC are that the corporation is still under
control of the government as it decides the licensing fee for it and some people are of
the view that government may not be depositing the complete amount with BBC
while keeping some part with themselves. The board of directors is still appointed by
the government. BBC had to adjust its internal environmental culture according to
the free trade.
Influence of globalization on decision-making strategy of BBC
BBC have been influence with globalization strategy and decision-making which implies
stretching of economic, social and political activities across the global and include the events,
activities and decision in one region of world for individual and community. While the
globalization plays the three major roles like Channel Coordinating with globe time and space
possible by creating the condition of globalization infrastructure forms social and culture
relation with others in a new form. While the strategies which are followed by BBC by crossing
the international borders in broadcasting, vertical integration by working with news agency to
broadcast service provider, while horizontal integration by promoting on various marketing
channels social media, communicating with customer. BBC also used to the strategy of
commercialization from public service to commercial channels like euro-news (Serwornoo,
2019). Also, providing all type of news include business, travel, entertainment to interest
information service. BBC should be taken as the major decision related to making the strategy
related to rationalization which include different content, languages of communicating, making
alliance with local channels and broadcasting groups to increase their market, more into religion
approach should be increased by the BBC. Service providing by them through various online
channels which can be operated from anywhere. While the BBC have strategic their decisions
which by providing service to every country and spread across the globe. They create the proper
channels and head offices in every country and connected to local providers for the better
connection in countries. BBC have focused on some major issues and corporate between the
business news and environmental news and international channels like National Geographic and
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business news channel. BBC have come up with live broadcasting, syncing with two newsrooms
at the same time, decision-making and production cycle and online availability of news have
been increased. They created local, national and international newsroom and audience access
with geographical level. However, the benefits of globalization to every industry which increase
the effective decision-making and leadership. Customers have easy access to information and
services offered globally. This help the company to know the need and wants of their customer.
Making an international decision is not easy for any company, this can be interrupted with
political and other factors and the company handle this factor by risk management principles.
Globalization also increase the riskiness decision of company and face intense competition from
global organizations in same industry and focused on diversify the operation market across the
borders ton increase their market. Operate globally is the main strategic plan of any company to
enter in foreign market in aim to grow and sustainable competitor advantages. Whereas, the
most company fail to provide the expected competitive advantage (Wright, 2017). So, the
company should analyse and make effective decision in international diversification strategy to
avoid the failure as this market are very dynamic in nature.
CONCLUSION
It has been concluded in this study that BBC is an organization which served public
benefits from various decades but have to make some essential changes in its construction to
stay in competition with others. The increasing competition and strategies adopted by its
competitor companies, BBC also have to adopt certain changes which can provide a profitable
share in the market space. The association have to understand the internal and external factors
which influences the overall business activities of BBC and act accordingly to get maximum
utilization of those changes. The institution has to adapt changes for instance proposing
programs on entertainment, shows for children’s etc. It will have to give attention on spreading
its follower ship to a new section of customers.
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Online
BBC, 2020. [Online]. Available through: <https://craft.co/bbc>
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British Broadcasting Corporation, 2019. [Online]. Available through:
<https://www.britannica.com/place/City-of-Westminster>
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