Organizational Behavior at the British Broadcasting Corporation (BBC)

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ORGANIZATIONAL BEHAVIOR
BRITISH BROADCASTING CORPORATION (BBC)

Table of Contents
INTRODUCTION............................................................................................................................. 2
L01................................................................................................................................................. 3
P1 & M1 POLITICS AND POWER IS INFLUENCING THE BEHAVIOUR OF AN INDIVIDUAL............4
L02................................................................................................................................................. 6
P2 EVALUATE HOW CONTENT AND PROCESS THEORIES OF MOTIVATION AND
MOTIVATIONAL TECHNIQUES ENABLE EFFECTIVE ACHIEVEMENT OF GOALS...........................6
M2 MOTIVATIONAL TECHNIQUES ENABLE EFFECTIVE ACHIEVEMENT OF GOALS IN
ORGANISATION........................................................................................................................10
LO3............................................................................................................................................... 12
P3 UNDERSTANDING OF WHAT MAKES AN EFFECTIVE TEAM, AS OPPOSED TO AN
INEFFECTIVE TEAM.................................................................................................................. 12
M3 ANALYSE RELEVANT TEAM AND GROUP DEVELOPMENT THEORIES TO SUPPORT THE
DEVELOPMENT OF DYNAMIC CO-OPERATION.........................................................................14
LO4............................................................................................................................................... 17
P4 CONCEPTS AND PHILOSOPHIES OF OB WITHIN AN ORGANISATIONAL BUSINESS SITUATION
OF BBC..................................................................................................................................... 17
M4 JUSTIFY AND EVALUATE A RANGE OF CONCEPTS AND PHILOSOPHIES IN HOW THEY
INFORM AND INFLUENCE BEHAVIOUR IN BOTH POSITIVE AND NEGATIVE WAYS...................19
CONCLUSION............................................................................................................................... 21
REFERENCES.................................................................................................................................22
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INTRODUCTION
Every organisation wants the positive behaviour of employees so that the work efficiency can
be improved. Organisational behaviour also impacts the productivity and profitability of the
company so the organisation culture should be flexible and every employee should be
motivated within the company. The mass media industry has become the most important part
of all types of organisation over the world. BBC is one of the oldest broadcasting organisations
in the mass media industry in the UK and it serves its services worldwide (Gordon, 2018). In this
assignment, Organisational culture, power and politics are influencing the individual and team’s
behaviour will be discussed. The evaluation of content and process theory of motivation will be
done and motivational techniques will be discussed in order to achieve the organisational goals.
The relevant team and group development with the help of different theories will be discussed.
In addition, concepts and philosophies of Organizational behaviour will be justified in order to
evaluate the positive and negative behaviour of the employees and how it is influencing the
team members' behaviour at the workplace will also be discussed with the help of development
theories. The justification and recommendation have also been provided for organisational
success.
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L01
BBC is very focused on constant changes in the organisation. As it has found that the
Organisation’s structure of BBC has changed from the previous one. BBC is one of the oldest
broadcast companies which have shown the rapid growth in the UK. Britain Broadcast
Corporation has around 35,402 employees working with it and serving to the nation. In
addition, BBC broadcasts in 28 languages on TV, radio and online services (King and Lawley,
2016). The main cultures that are affecting the behaviour of the individual and team members
described below-
1. Power Culture – There are very few people in the organisation who have the authority to
take certain decisions in the organization and they have the power to influence the
behaviour of individual and team members. They are designated with a higher position in
the organisation and enjoy the positional power as well. They have to power to delegate
the work to the subordinates or employees working in the organization and they are bound
to hear and follow the same whatever the higher authority says.
2. Task Culture- In this culture employees and participants of the organization are divided
with a different task in order to accomplish the work in an effective manner. The task
culture is based on the team and team performance matters in this culture. The team
should be able to solve the critical problems also which are arising at the workplace. BBC is
quite focused on the task culture and provides the benefits in case of successful work done
by them.
3. Person Culture- In this culture, individuals are quite concerned with their task and they
focus on the individual profit only. BBC allows the individuals to take personal benefits by
giving a certain task that is needed to be completed individually (Lăzăroiu, 2015).
4. Role Culture- this culture is based on specialization, qualification and expertise people
in order to delegate the task as per their area of interest. This culture allows the individuals
to select the task from their own interest and that help the organization to get efficient
employees with the expertise qualities and skills in a particular segment. Role culture will
be quite useful for BBC Company in order to get a better result from employees.
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P1 & M1 POLITICS AND POWER IS INFLUENCING THE BEHAVIOUR OF AN
INDIVIDUAL
BBC’s culture is getting affected because of the external power and political scenarios. BBC has
its own certain norms and organisational culture that they use within the organisation in order
to implement the organizational behaviour but the political scenarios of the country affecting
the behaviour on an individual as well as a team. There are certain cultures incorporated by
Helen broaden in order to encourage creativity. Jana root in BBC is a controller made the policy
so that the company can directly connect with the audience. There are a lot of changes has
been done within the BBC in order to control the policies and to maintain the hierarchy of the
company and this is a drastic change in the organisation’s structure that can be seen (Clarke,
2015).
The power and cultural behaviour impacted the behaviour of the BBC in a positive way as well
as in a negative way. The more impact is positive in the culture of the BBC. BBC's culture, power
and politics brought the enormous change in organisational behaviour. Because of power, the
productivity got impacted and there is a huge change in the productivity in the organisation
that gave a positive attitude to the employees. The political culture brought lots of changes like
the reward system and appreciation to those who have given the best results in terms of
performance and benefits to the company. Apart from this, there is a negative impact of
politics as well in organisational behaviour. There are certain people who are authorised to use
the power and can certain decisions for the organisation but in BBC, There are some elements
which are taken from the different political culture that has been taken into action these days
and this is immensely insisting the employees for unethical activities. Ultimately the negative
behaviour of an individual is impacting the whole team and that is resulting in bad coordination
with less productivity.
BBC has changed its working culture after facing many problems because of its power culture
and political culture (Purcell, 2018). BBC’s bureaucratic structure and functional structure also
impacted the behaviour of individuals and the team. Broadcast companies are the one who
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spread the activities and information all over the world through media and television. So the
broadcast sector has become a very important part for every individual. This organisation
behaviour of the BBC influences the people of the world. So this is mandatory to maintain the
dignity and need to control the politics and cultural activities by an authorised and powerful
person of the organisation and need to communicate with the external factors also that are
impacting the whole structure of the BBC internally and externally.
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L02
P2 EVALUATE HOW CONTENT AND PROCESS THEORIES OF MOTIVATION AND
MOTIVATIONAL TECHNIQUES ENABLE EFFECTIVE ACHIEVEMENT OF GOALS
Motivation is every individual is very important in order to achieve the organisational goals.
Without motivation, no employee can work and no company can grow. In order to increase the
productivity and better performance of the organization motivated employees are required.
The motivated employees are the one who drives with enthusiasm in order to finish the given
project with success. There are motivational theories that can help the organisation to motivate
the employees in order to work with zeal (Lane et al., 2016).
Content theories
Content theories basically consider the modified earliest theory in order to improve
management practices through employees in an organisation. BBC can apply the Content
theory in order to motivate the employees
1. Maslow’s hierarchy of needs- This theory mainly focuses on to fulfil the psychological
needs of an individual. Apart from this, it also involves the safety of the individual and
his family, provides the feeling of accomplishment and focuses on self-actualization that
ultimately motivates the employee to work within the organisation with full-on
dedication. This theory helps the organisation to motivate by fulfilling their basic needs
and this has been classified into 5 levels such as-
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Figure 1: Maslow’s Hierarchy of Needs
[Source: et al., 2018]
2. Management assumptions (Theory X and Theory Y)- Management assumptions are
classified in two assumptions which clarify the two conditions where one assumption is
based on employees working for money and the second is based on the self-motivated
employees working to grow. This theory has developed by Douglas McGregor from
Maslow’s motivation theory to management assumptions in order to adapt the
dominant management approaches on the basis of following assumptions given below-
 This has been finding by theory X that the employees basically avoid the work by
thinking about the workload where the Y theory assumes that this is natural and
need to finish the task on time (Easterby-Smith et al., 2015).
 There are employees who avoid the responsibilities according to X theory where the
Y Theory assumes that Different situations and responsibilities will increase the
learning ability that will help to grow.
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Figure 2: Management Assumptions (Theory X and Theory Y)
Process Theory
Process theory is all about providing the description of the process in order to direct, energize,
sustain and stop the employees to work. There process theories described below-
1. Reinforcement and goal setting theories- it ensures the employee's behaviour at the time of
work. It provides the clarity of the process, challenges at workplace, the commitment of
employees to work, feedback from the upper-level management in order to improve the
work efficiency or to appreciate and employee also faces the task complexity in an
organisation. These theories motivate the employee to accept all the challenges for
development purpose.
2. Expectancy and equity theory – expectancy and Equity theory carries the high
instrumentality and employees feel under-rewarded. Where equity theory reduces the
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efforts to create the balance between inputs and outcomes and expectancy theory
motivates the employees by creating confidence in order to achieve higher performance
(Bowman, 2016).
Figure 3: Process Theory of Motivation
[Source: Reeve, 2016]
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M2 MOTIVATIONAL TECHNIQUES ENABLE EFFECTIVE ACHIEVEMENT OF
GOALS IN ORGANISATION
Motivational techniques are quite useful in order to create meaningful and challenging work. It
also helps the Employees to measure their performance, targets and expectations by taking the
regular and direct feedback from the managers. BBC’s employees are quite motivated as the
personalize the work, recognise the value of money, feel responsible within the organisation to
perform better and understand the vision to work that helps the employees to work focus fully
without any distractions.
There was a big challenge for BBC in May 2003, when the employees made the complaint about
the bullying and harassment by the senior management team at the workplace. The complaint
was all about the extra workload and pressure by managers. After research, it has found that
the BBC is a big organisation and them not sufficient leaders to run the business activities
smoothly and hence, it is important to look at the comfort of the employees at the workplace
and need to motivate them instead of pushing them to work more.
The BBC also follows the bureaucratic structure that supports less to teamwork. BBC's
employees are required to work with unity in order to maintain positive behaviour at the
workplace (Danish et al., 2015). This is also mandatory to look at the team spirit, group loyalty
and individual work performance in order to implement the workers’ concern as well as their
performance. BCC needs to focus on the content theory more in order to provide the safety
and security needs of the customer and also required to reduce the chances of all kinds of
disputes and misunderstandings.
By content theory and process theory, it has evaluated that the employees of BBC can improve
their work efficiency if the company will focus on the development of individuals as well as they
will focus on their basic needs. It will initially motivate the employees and they will be able to
increase productivity. These theories also boost up the confidence of the employees and
balance the trust and communication among the team members.
This has been analysed that the BCC has developed the organisational behaviour a lot and
employees are quite motivated to work and feel safe and comfortable to work. Now BCC came
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up with reward and appreciation system and the rewards are mainly in monetary terms like
incentives and bonuses.
Behavioural model and organisational behaviour modification (OBM) is being used by the BBC
so that performance and productivity can be improved (Wittmer, 2016). OBM is quite helpful to
change the bureaucratic power culture in the BBC and improving the code of conduct that is
changing the working environment and fulfilling the customers' need.
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