Organisational Behaviour Report: Analysis of BBC Company Culture

This report provides a comprehensive analysis of the organizational behaviour within the British Broadcasting Corporation (BBC). It begins with an introduction outlining the significance of organizational behaviour in understanding and influencing individual work within an organization, and how this impacts the organization's future. The report then delves into Handy's cultural typology to understand the earlier organizational culture, power dynamics, and politics within the BBC. Task 2 focuses on theories of motivation, including content and process theories, such as Maslow's hierarchy of needs and Adam's Equity theory, and discusses motivational techniques to improve employee effectiveness. The report concludes with an examination of team effectiveness and management, highlighting strategies for effective cooperation and the importance of team dynamics in achieving organizational goals. The report uses the BBC as a case study to illustrate these concepts.

Organisational
Behaviour

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INTRODUCTION
In any organization, organisational behaviour is the most important section in which the
basis of the organization lies in the hands to understand and influence the work of an individual.
By which behavioural changes that has been taken place is predicted and the effect of those
changes on the development of future of organisation is also identified. In this context, BBC
Company has been taken for analysis. It is a British Broadcasting Corporation that was found in
the year 1922. BBC served all over the world. The revenue of BBC is £4.954 billion. It the most
important human instrument to get the picture what each individual is doing How the
behavioural changes affecting the organisation in positive or negative way is also executed. To
modify the effectualness of the organisation, the employees are made to understand the actual
risk and consequences and utilize the innovation thoughts and idea to find out the efficient
solutions. .
TASK 1
P1. Handy's cultural typology. Identified and discuss the earlier organisational culture and
analysis the effect of cultural, power and politics within BBC
Organizational behaviour includes the cultural, political and behavioural approach for
employees which play a vital role in influencing the development and improvement of the
organisation. BBC used many methods to take cooperation from the employees of the
organisation and carry out management better. Campaigning method is used by BBC to take
cooperation form employees. In order in betterment of the organisation, it is essential for
employees to speak their problems and issues and it is also better for company to avail suitable
condition of work. These strategies will be result in excellent work result of the organisation.
Culture is important in every organisation, the role played by culture is very crucial.
Charles handy model is the model which gives better understanding of culture. BBC is using this
model which describe the culture of the organisation.
The most important element in the effectiveness of an Organisation is the Culture. For
understanding the earlier culture in the BBC we can use the Charles Handy's cultural model. This
model includes 4 main elements in the culture of an Organisation -
Power
Power has the bad reputations as it shows the
Politics
Politics is the most critical, effectual elements
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nature of dominance. In BBC, senior managers
uses there powers in wrong way sometimes.
They expose their powers on there
subordinates which de motivates the
employees working in the company.
Person power is the thing which builds the
organization system. In BBC, the decision
taken by top level authorities and the decisions
must be followed by everyone in the
organization but some time it leads to conflicts
in the organization. In BBC the new appointed
directors have taken charge to bring better
organization culture which brings peaceful in
the operation.
in the organization as well as in BBC. Politics
is performed by two people, two groups at two
levels of management in BBC. In BBC there
are some people who use the powers of politics
in order to get rewards and promotions.
Politics is the most replicated aseptic in the
organization the points make the two groups in
the organization and battle will arise. It may be
between workers. Battle leads the organization
in bad working environment. The work is also
not appropriate and up to the mark.
Person
Person defines as the behaviour of a person in
the company. The behaviour of the person is
depends on there culture. The behaviour of
person at BBC is not good at some areas. In
these cultural organization workers will give
all-importance for organization with the aim of
achieving the goals and objectives of the
organization.
Role Culture
This cultural form states that the employees
should be divided on the basis of the duty and
responsibility they perform within an
organisation. The role of the employees within
an organisation depends upon their skills,
knowledge and qualifications they have.
These types of cultures determine that
employee's roles and responsibilities will be
bifurcated according to their qualification and
their qualities of working and task. It is
obligation of top level authorities to divide the
duties and responsibilities as per their skills as
lower level workers are not able to understand
their duties and responsibilities.
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Task Culture
BBC organizes some task which has to be completed within the team which helps in bringing
the cultural together. With this team work task, social well-being is also developed in the
organization. With the help of task culture the goals and objectives comes to achieve early.
TASK 2
P2. A) Theories of motivation
Content theory- This is the theory of motivation in which various wants and needs
represented for human beings. As the organization point of view, it is related to motivation of
employees as they have several requirements as well as wants and needs which is to be fulfilled
to bring motivation in them.
Process theory- Process theory explains how motivation occurs in the individual to
achieve the goals and objectives of company. It is the energy that stimulates an individual to act
towards achieving the targeted goals and objectives. It also explains how organization can
develop and grow.
In process theory, Adams Equity theory is also included. Adams Equity theory is
developed in 1960 by J. Stacy Adams. This theory states that there should be balance in between
input of employees and there output. Input includes skills, knowledge, hard work and output
includes salary, bonus, wages. In order to motivate the workers of BBC, it is very important to
have balance in between input and output which upraise the level of motivation.
Abraham Maslow Theory- It is a famous theory which advises the need theory of
motivation in which the requirements of employees has to be consummated.
Needs are discussed as below:
Safety needs
It is very important for every organization to
provide the safety to their employees which
will be goodness for both organization and for
employees.
Self-Esteem
In the organization, it is also very important to
give respect to the employees whether sweeper
or manager. Each needs respect from the
organization. It is the need of the employees.
Social need Self -Satisfaction
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Social factor play a great important in the
organization. Only work is not enough, it is
very essential to develop the Eco-friendly
environment in the organization. It is the basic
need of employee's to have friends and family.
Self-satisfaction is the primary need of the
employee's as it is very essential to give
chances to their employees as because each and
every one has potential to complete the work
and skills in them.
Physiological need
Physiological need is the most important need of the employee's. A person do job or work only
to satisfy the first need i.e. food, clothes and shelter. Organization should fulfil the
physiological need first to satisfy their employee's.
The organization has sovereign powers to determinant the employee's work, if taken care of them
in the right manner. The accumulation of culture, politics in an organization has make the
working conditions haphazardly which affecting the organization growth and development. The
employee's working in the organization has to think beside the work which makes the work slow
and in efficient. Chain of command, specialization in performance, departmentalization an
control are the essential factors necessary to take effective decision (Israel, 2018).
P2.b)Motivational techniques to improve the effectual in terms within the BBC.
The different motivational technique served by BBC are as follows-
 Share the organizational Vision with Every employees- To improve the organisational
culture and team performance it is very important to share the vision and mission of the
task so team will work according to achieve the vision in the limited time.
 Impressive Communication With staff- It is very important to develop efficient
communication skills in the employees and effective communications strategies within
the organization.
 Give more responsibilities to team- by giving responsibilities to team they feel more
valued and more motivated. They work more efficiently to complete the work at time.
 Create healthy Competition- Competition is good but it should be healthy competition.
As the organization needs to create the healthy competition among employee's to provide
finer recognization by organization will help to execute by other employee's (Baig and
et,al, 2018).
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The most important portion of any organization and also for BBC, is the direction of human
capital in a way to amend the productiveness, addition in the net profit, motivation of the
members and their rate of retention, and giving a amended form of training in order to modify
and raise the organic process process in the BBC thus furnishing them a standardised place
(Tunley and et.al, 2018.).
Achieving the goals and objectives become even easier when the employees are motivated in
right way. Motivating them in the right way helps to addition their self esteem which directly
increasing their superior qualities and skills to take much obligations and help to advanced in
their business with assurance and compete with the other larger organizations on a similar plane.
It has been seen in BBC that a study says that the team has win in keeping the standard of work
through the invariant motivation they have received thereby experting in their knowledge in the
several fields.
In order to improve and upgraded the level of motivation, it is very important to
implement and apply the techniques of motivation which helps in enhancing the level of
motivation. The management of BBC should develop the tendency to share the vision and
mission of organization to each and every employees whether they are at low level or high level.
Furtherance, BBC should develop the impressive and effective communication with staff which
motivates employees in large. Company should give extra and more responsibilities to team
which motivates them. It is also very important for BBC to develop the culture happy and
healthy which enhance the level of motivation in BBC.
Critically evaluation.
As per the author- Motivational theories helps to determine the various behaviour of employee's
after going through a motivational process. The theory when applied to the organization it will
give better working environment in the workplace. Theories are applied by manager, so manager
have key roles in motivating their employee's. There are four strategic methods followed to
enhance the behaviour of the organization by implementing the motivational theories in the
organization. The theories focuses on equalizing the attempt of all the employee's. Giving
monetary awards can help the employees to motivated and fulfil their wants and needs.
Organizing several programmes for growth and development of employee's. Motivational
strategies should also be organize in the company.
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Task 3
P3 a). Demonstrate an understanding of how to cooperate effectively in team
In order to achieve success in any organization or in BBC, team management is very important.
For effective working team working play a significance role. There are two types of leaves-
Effective and Ineffective team. Effective team mates always focus on the achieving the
organizational goals by supporting the team mates and ineffective team are those which do not
support the team and lack in achieving the target.
 All the people in the team take active participation in their contribution to the grouping
followed by openly communication.
 Logical statement are taken into circumstance while taking any decision. Voting is the
best way to take favour of the decision
 By doing this all techniques of group discussion and team management, leadership skills
is enhance and improve (du Plessis and Boshoff, 2018).
 While working in team. Members develop the skills of obtaining the common goals.
In adverse to the effectual team management, the ineffectual team focuses on an agreed position
in a much quicker rate thus defensive them against any fresh or advanced thoughts from being
enforced advance or ever-changing. They can be further characterized into the pursuing:
 Due to lack of common goals the environment of the organization turns to battle and
conflicts which directly leads to bad working conditions in the work place.
 Every decision is made is based on voting system and majority is considered but the no
efforts are done on minorities who do not like the decision.
There are different types of team in BBC-
1. Permanent team
2. Temporary Team
3. Task Force
4. Committee
5. Self managed team
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6. Virtual team
1. Permanent team- this team are those teams which perform on permanent basis and they
are dissolved on the completion of the task.
2. Temporary team- Temporary team are those team which are formulated for the purpose
of completion of a single task or work. Generally temporary teams loses their importance
as they from for short period.
3. Task Force- These are the teams which are formed for some specific purpose or aims.
This type of team was form for investigating some critical issues.
4. Committee- this type of team is formed to work on a specific project or work either
permanently or on temporary basis.
5. Self managed team- This are the most valuable teams as this team included those people
who work together for achieving the common goals but without any control of leaders.
6. Virtual Team- it is the type of team which work together but they are on distance. They
are connected by internet. They communicate with video calls.
P3.b) Belbin Model of Team role.
Belbin is a model of team management which is designed to utilize the talents and
personalities of team mates. Belin model states that work will be efficient if the work will be
completed together. Belbin has nine team roles (Barbaranelli and et.al, 2018).
Implementer- Implementer is the functional arranger within the team. The character of
implementer is discipline and task oriented. Implementer puts program and thought into easily
completed manner. Implementer is practical by nature.
Resource Investigator- In this role the beaming, extrovert person with lots of contracts within
and outside the team. This role is full of enthusiasm and adventurous and free mined and always
making new ideas.
Plant-The role of plant is imaginative intellectual thinker of the team. He ha s free spirit who
needs space to fantasy about brand-new and amazing solutions to difficult problems.
Monitor- a person having this role model in a team is reasonable, thoughtful and nitpicking. He
is the investigator of the team. The judgement made by him is less possibility to be in wrong.
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Shaper- this team role has passionate to his work and always support the team in the best
manner. He has a power to face all the challenger but sharper become angrily and get frustrated.
Coordinator- Coordinator is the coordinator of the team. He looks after all the process and helps
to clear up the purpose and summarise all the requirement and wants of team mates.
Completer Finisher- he has the role of monitoring the safety and quality but can sometimes be
over protective and find it difficult to depute things to others.
Team worker- he is the most sensitive member of the team. Helpful, and focussed on creating a
gratifying atmosphere and sense of closeness and togetherness. He favour the balance in
between all.
Specialist- Specialist is an immeasurable source of knowledge in his field. He is an advisor and
expert in all field. His contribution is upon sustainable knowledge and technical skills.
In BBC Belbin Model is applied in order to identify the behaviour of employees strength and
weaknesses at the work pace. This model helps in communicating the language to make sure that
employees and team and wok together. Belbin Model help BBC in selecting employees to form
high-performing teams, develop and trainer existing team, multi-functional team and project
team. Furtherance, Belbin is also assisting managers to make effective procedures as well as
enable managers to put together their own teams.
Task 4
P4a). Apply concepts and philosophies of organizational behaviour to be given business
situation.
There are several theories and models for organizational behaviour which helps to
develop the performance and productivity of team. BBC implements these models to develop the
culture and behaviour of organization within the atmosphere at work place. These theories help
in BBC in following manner-
To identify the environment and individual traits- BBC can identify the different traits
related to the members of team and environment related to the behaviour and environment
related to behaviour and attitude. This procedure aids to control and manage the perception of
team in order to maintain coordination in executing several tasks.
Choose a appropriate style of leadership- This procedure defines in adopting a
appropriate style of leadership and leaders for several departments and team. BBC can easily
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achieve its goals and objectives. In order to understand the roles and duties in effective way
leadership style is very necessary.
The structural behaviour of BBC is compensating dependent on retrieval of the concept
of fictional character and virtue which has great interest in the policy-making parties and other
industries of various aspects (Renwick, 2018). To improve the work of employee's enhancing the
moral of employee's leads to healthy environment. The morality related to the decision making
plays a significant role. All the thoughts and plans and point of view of all the member are taken
into consideration and examine the final result is made with the goal of accomplishing the
company's target and work for their improvement. Keeping an effective relation with the public,
it is very important to develop the better communicating skills of employee's. BBC is
implementing Path Goal Theory which is very fruitful for the organisation. In this theory leader
style is specified that how he manage the work of his team to achieve the goal of the
organization. Achieving the goal is important but not in bad way, kit should be in order to
maximise the motivation level of the employee's and satisfaction to the employee's.
b) Barriers to effective performance within BBC.
In BBC, there are many barriers which leads to ineffective performance (Paull, and
Whitsed, 2018). There are many workers who are not satisfied completely with the decision of
the top authorities. BBC is organizing several meeting to understand and evaluate the issued
faced by the workers and discussions made on the basis of what alteration need to be made to
keep the employee's satisfied. Personal issues of employee's sometimes effect the organization in
large way as man is not able to concentrate on his work which bring negative result on the entire
organization. It is very important to develop a cultural activities and programs which help in
betterment in the mind of the employee's and efficiency in the work. A bad mood is so infectious
that it can have a large impact on the other emotions of the operational place. So it is the duty of
manager to give due consideration on the emotions of the employee's. Emotions are the integral
part of each and every organization. Manger should not ignore the interaction with employee's as
it ignorance leads to di- motivation in employee's. Ignorance become the critical barriers in the
performance of employee's leads to deficiency in the work.
Common Barriers to effective performance-
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Lack of preparation- This is the main barriers which arise in the effective performance. It
is very essential for the manager of the company to prepare and plan the appraisals for
performance. They have to spend time in planning the appraisal. If it is not planned than it
become barriers.
Lack of training- This is also the barriers in effective performance. In BBC Training
programmes are not conducted on regular basis which results in outdated works. Regular training
is very necessary for effective performance at work place.
Lack of Knowledge- There are many employees who are not aware about the goals and
objectives of organisation. In BBC there are many workers who have no idea about the goals and
objectives of company.
Lack of confidence- Confidence is very essential part in the development and growth of
the company. Lack of confidence leads to unacceptable work. Confidence is must in making
effective performance of employees.
Critically analysis on development theories.
As per the author- the development of work kin the working place and improve the
behaviour of all the employee's. There are two main teams, team of effective and team of
ineffective grouping which directly focus on certain issues that are related to understanding all
the struggle and trouble that come or occur in the BBC and making attempt jointly to get rid of
them. Modern thoughts and creativity are emphatic of each individual thus making a free
environment to permit everyone to talk and think freely. All the defect of the organization are
destroy and the target is achieved as a result in way to keep all the employees satisfied at all
times. Every organization is thus required to be self-directed and fair by nature. Applying
honesty and respect in the organization. Keeping a healthy popular environment in the
operational place and get rid of all sorts of social difficulty or troubles such as aggression and
torcher are debar at all cost. Maintaining the public relations and evolution and improving the
communication process further helps to raise the activity of work which helps in development
in all the sections of the business (Jaworski, 2018).
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