Analysing Organisational Behaviour at BBC: A Comprehensive Report

This report provides a comprehensive analysis of organisational behaviour within the BBC. It begins by examining how organisational culture impacts employee performance, exploring the effects of culture, power, and politics. The report then delves into motivational theories, including content and process theories, and suggests motivational techniques to improve team performance within the BBC. It also explores different types of teams and the application of the Tuckman model for effective team building. Finally, the report considers various organisational philosophies and identifies barriers that affect performance within the BBC, concluding with recommendations for improvement.

ORGANISATION
BEHAVIOUR

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
A Organisational culture effect the performance of employees.............................................3
B The impact of culture, power and politics on the behaviour in the BBC...........................4
TASK 2............................................................................................................................................5
A Different theories of motivation........................................................................................5
B Use of motivational techniques to improve the team in bbc...............................................7
C Improved the level of motivation in bbc organisation .......................................................7
TASK 3............................................................................................................................................8
A Types of team.....................................................................................................................8
B Effective team in BBC organisation and tuckman model..................................................9
TASK 4..........................................................................................................................................10
A Various philosophies within organisation........................................................................10
B Barriers that effect the performance in the bbc.................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
In every company organisational behaviour play very important role in success and frailer
of business. It is study of individual behaviour within the organisation as company is not know
for their structure and building it is known for their good working facilities, positive environment
and human resource (Adeniji, 2011). The organisation is not able to work effectively without
arrange activities in right form. It is fundamental technique through which company find its
impact of culture over performance of employees as well as performance of organisation. In
today's time there is so many organisation who operate their business at globally so, company
follow cross function approach to manage their employees who belongs from different culture
and religions. This report is about culture and behaviour within the organisation who can
influence the performance of employees and also, discussed about different motivational theories
used by BBC company to improve their business operations.
TASK 1
A Organisational culture effect the performance of employees
The values, language, beliefs, behaviour and norms shared by employees and manager in
the business environment is known as organisational culture. The culture of organisation is
reflect by their office setup, dress code , customer treatment and benefits of employees. In every
organisation the culture, behaviour and power affect the performance of employees or company.
Every company should try to provide positive environment for work to their employees so that
they can perform well in organisation to attain desired goals and objectives (ARI, 2010). There is
so many company who make so much efforts to maintain balance between the behaviour and
culture by providing strong set of rules and regulation or good working environment to their
employees. The stability of company in business environment depends upon their power, politics
and behaviour. All these three factors play very important role in the success and frailer of
organisation so, company used them as biggest elements to get success.
Handys cultural tipology: It is another popular model which was introduced by charles handy
in 1999. It divided organisational cultural into four categories such as power, role, person and
task.
Power: In this type of organization culture, senior managers delgates power to employee so that
they can manage business activities without taking permission of senior managers.
3

Role: In this type of organizational culture, managers assign power to employee according to
their roles and position within work place.
Task: In this, higher authority assign task and responsibilities to workers as per their current
skills and abilities.
Person: In this, company decide its organisation culture according to the strength of its
employees and their interests.
B The impact of culture, power and politics on the behaviour in the BBC
The strong culture of BBC organisation show that employees are similar minded and
carry same beliefs and ethical values. If these value adjust with goals and objectives of
company, than they can establish effective team. The good team member can create strong bond
between employees and manager which help them to avoid conflicts and problems arises and
focus on objective of company. The dominant culture depends on the culture, environment, value
and norms in which operates within the organisation (Buelens, et. al., 2011). The culture of
company should be clearly define to all members who associate with the organisation it, help
them to follow all value and norms while performing any activity in the organisation. There are
some employees involves in politics if they transform their power into action by making some
strategy and plan. The culture of organisation decide the method through which all employees
regulate the operational activity. All rules, regulation and instructions are transfer in hierarchy
form upper to lower. The culture and values play very important role in effective growth of
company in business market.
Effect on performance:
The culture of BBC organisation can influence the performance of employees and their
motivational level. In organisation most of the times employees work harder if they feel
themselves to be part of company culture. The different culture operates in one company can also
effect the performance of employees as sometimes employee feel inequity because of different
culture within the organisation. So, manager of company should focus to provide same culture
for all peoples who work in all organisation.Power, culture and politics influence the
performance of organisation and employees at large level due to which company face downfalls
(Chaneta, 2010).In BBC organisation culture and power should be in positive form which help
employees to work effectively to attain goals in certain period of time. Employees do not think to
leave the company for long period of time because of positive working environment and try to
4

give their best towards function of company.Good culture and power maintain the stability of
employees within the organisation and reduce the turnover which help to create goodwill and
maintain the image of company in business market.
Culture effect behaviour in BBC
 BBC company provide negative working environment to their employees due to which
their performance downfalls time to time (Dartey-Baah and Amoako, 2011). Positive
culture and power build confidence level within the employees and enhance their skills
and abilities which help them to perform every activity and task to achieve the goals and
objectives of company.
 In past years, company do harassment and bullying with their employees on the basis of
caste, religions, gender and nationality because of this reason company face loss and high
turn over problem.
 BBC company after 2015 by providing good working environment to their employees,
start to listen employee's complaints and take some step to solve their problems or issue
so, that they can fully focus on their work.
 The good culture of BBC reduce the high turnover problem as, company make so many
changes to get success and grow their business level in marketplace (del Mar Alonso-
Almeida and Rodríguez-Antón, 2011).
TASK 2
A Different theories of motivation
For every organisation motivation is one of the most important factor to achieve goals
and success in business market. There are different motivational theories which are as follows:
Content theory: This is one of the oldest theory of motivation which includes two types of
theory such as two factor theory and Maslow’s hierarchy of needs.
Maslow's hierarchy of needs: This theory is followed by organisation in hierarchy form
like physiological needs, safety needs, esteem need or self actualization needs. Person can move
on next level of needs after fully achieve first level of need, employees get motivated towards
work by having chance to achieve next level hierarchy need. The Maslow’s need theory starts
from lower level to highest need of hierarchy.
5

 Physiological needs: The basic needs such as food, water, shelter, cloths etc. comes
which is important for survival. The person can not aim for the second level of need until
these level needs get satisfied. Safety needs: Individual can attend safety needs only after fulfilling his physiological
needs. Safety need include security of job (Frølich, Kalpazidou Schmidt and Rosa, 2010). Social needs: This include needs of human relation with their family, friends and
neighbours. Esteem need: Every individual want to get some awards and rewards from higher level in
return of his works. In this need status, awards, promotions and power include. Self actualization need: In this person want to become according to his capability. It is
highest need in hierarchy.
Two-Factor theory: It is also known as dual factor theory which includes these following
factors:
 Motivators: In this manager motivate their employees to give their best to achieve
organisational goals and objectives (j Mullins and Christy, 2013). They motivate
employees by different way such as by giving them awards, rewards, new opportunity for
carrier and involve them in every decision making process which is important for them
within the organisation. Hygiene factor: In this employees get motivated by job security, job vacations, good
salary, bonus etc. All these factors are used by manager to motivate employees.
Process theory: It includes different kind of people's behaviour to fulfil their wants and needs.
There are following for process include in this theory:
Reinforcement theory: This approach is used by manager to motivate employees by
providing them reward according to their performance. There are different type of reinforcement
such as punishment, avoidance, positive and extinction.
Expectancy theory: In every organisation employees give their best if they have feel to
be part of organisation by getting continuous rewards from higher authority on the basis of their
performance.
Equity theory: Employee always notice how they are treated by manager as comparison
with other employees who are in same level position in organisation (Kitchin, 2017).
6

B Use of motivational techniques to improve the team in bbc
There are so many techniques which are used by organisation to improve the
performance of employees within the company. The BBC company improve their organisational
image by improving working condition so that employees work effectively. The company can
provide good salary package , positive working environment and many more benefits to
employees for reducing high turnover.
There are various methods and technology through which BBC company can motivate
their employees to work more to achieve organisational goal in specific time period. BBC can
encourage their employees for team work to accomplish high growth and success in market
place. This company can motivate their employees by creating good working environment for
them so that they work comfortably (LA, 2013). Also, by satisfying their needs and wants so
that they work more effectively. The good salary package can bind the employees with bbc for
long term. So, organisation should offer salary according to the capacity of individual. If
individual are more capable and company offer less salary than he can leave company whenever
he get better package. Firm can motivate workers by using two factor theory at work place in
which employees get highly motivated by getting incentives according to their performance.
There is two types of incentives one is financial and other is non financial. The maslow's
hierarchy need is also useful to motivate employees to work more as this method provide them
pride in ownership. If BBC company give some part of profit as bonus to employees than they
work more harder.
C Improved the level of motivation in bbc organisation
Two-Factor theory is useful for BBC company for the growth and success as it help to motivate
employees to achieve desired goals and objectives in specific time period. With the help of this
theory manager can motivate their employees by giving them awards and rewards on the basis of
their performance in the organisation. If company give job security and good salary then
employees can perform well in the organisation without any disturbance. This theory of
motivation help to motivate employees to work hard to achieve more profit in competitive
business market place.
7

TASK 3
A Types of team
In BBC company leaders need good team to get best solutions of their problems in
competitive environment(Team.2017). Team is group of people who come together to achieve
common set of goals, task or any kind of project. Team can also define as collection of people
who work on one particular project with mutual understanding to achieve best result. There are
so many types of team, some are temporary and others are permanent. By working with team
they help to enhance the companies performance at peak level. Some of them are as follows:
Problem solving teams: When any problem arises within organisation than this kind of team
formed to find out solution of the problem. Mainly, this are formed for sort period of time. To
find out solution for specific issue all members of team come from various areas of organisation
(Misra and Puri, 2011).
Importance: This kind of team encourage the spirit of employees to solve the problem
easily within the BBC company. In this, there is so many experience people involve so every
person learn so new knowledge from each others.
Virtual teams: The member of this type of team are separated from each other by place but
connected through internet. This type of team make communication with member not with
individual. The communication support manager in making best team according to weaknesses
and strengths. With help of internet all members are connected online with others. They all have
same goals such, type of team helpful when team persons are placed at different locations.
Importance: BBC can find out talent globally as all members are from different places
and connected online through the help of internet (Suppiah and Singh Sandhu, 2011).
Project team: This kind of team generally formed to complete any specific project work and
disbanded after completing the project or task. Usually, it is made for sort period of time in
which all members are working on same project where all are come from different departments
of organisation. All the members of team work together to achieve common goals and
objectives .
Importance: This type of team help to provide best solution of problem and also helpful
in making best ideas and plans for the growth of the BBC organisation.
Functional team: There is so many people involves in this kind of team from different
functional area of organisation like finance, human resource and marketing who come as a team
8

to achieve same target and objectives. All levels of individual involve in this team to make best
input to gain success.
Importance: In this all employees are involve from all department to attain goal and
objectives. Also, helpful in save cost as well as time in BBC.
B Effective team in BBC organisation and tuckman model
In BBC company functional team is best to encourage employees to increase their
knowledge and skills. It help to improve the working environment by reducing conflicts arises
between different departments of organisation. This kind of team help to learn so many new
information by share thoughts and ideas with each other within the organisation. Employees can
solve out problem by themselves in future if any similar problem arises in the company. The
functional team is formed for sort period of time and dissolve after complete the project. It help
to find out best solution of problem which can give best result to company. It also enhance the
knowledge and skills of employees as all members come from different department so they get
so many new things which are completely new for them. BBC can get success and grow their
business at higher lever if this team function successfully implemented within the organisation.
After follow this team method the employees of company can start to share their skills and
ability with each other to complete the project on time and to achieve common goal (Wood, et.
al., 2016). BBC company should select functional team to encourage the performance of
employees as well as organisation. As , in this employees comes from within the organisation but
from different functional department which is biggest benefit of this kind of team. Because it
help to reduce conflict arises between different department by making continuous
communication with each other. It also help in giving best solution of problem and task as all
department are involved in this.
Tuckman model has been used by company to build better team which can yields
positive outcome in competitive market.
Forming: This is first stage where team is created within the organisation in which all members
try to understand each other. There is no work allotted to people in this stage individual are
observes the things which happening around them.
Storming: In this phase, work is allotted to all team members on the basis of their qualification
where chance of conflicts arises between all team members.
9

Norming: In this stage all team members start making efforts on their work and task to achieve
best result. In this conflicts which arises in previous stage start decreasing in this phase because
issues are sorted in proper way by manager so, that they can perform in systematic manner.
Performing: In this phase, all team members put their full efforts to achieve desired target and
goal in certain time period. They try to give their best in effective way so that all task are done in
time in well planned way.
Adjourning: It is last and final stage in which team member achieve their desired goals and
targets ineffective way and celebrate their achievements.
TASK 4
A Various philosophies within organisation
In every organisation there is so many methods and theory of motivation used to
encourage employees to perform well within the organisation to attain objectives and goals.
There are some of them are two-factor theory, maslow's hierarchy of need, path goal theory and
many more. These theory help to motivate employees by guiding them in right way so that
company get their goals in specific time period. In organisation employees easily get motivated
by good salary package, excellent services, good position and so many. After some time gap
motivation is important for employees and organisation because it help to lead the performance
at certain level. BBC company create path goal leadership to build some skills and knowledge in
employees.
Path goal theory: With the help of this theory BBC company focus to achieve their
desired goals and objectives. It include many leadership style to enhance employee's skills and
abilities which are directive, participative, achievement oriented and directive styles. According
to this method of theory , good leader set goals, direction to achieve high success in competitive
business market. Also, involve with employees in all operational activities to support employees
at work place. In BBC company there is various peoples comes from different location to
achieve common goals and objectives. It is based on vroom's expectancy theory in which people
react different way according to expectations which help to attain desired goals. This theory is
helpful to design tasks and projects according to the environment and employees . After than
choose appropriate style of leadership according to the need like supportive, achievement,
directive and participative. The company focus on motivational factor after selecting right style
10

of leadership to enhance the information of employees. Manager use path goal theory to grow
their business at next level of success by adjust the behaviour of employees and according them
provide task and project so that they can give their best to achieve goals.
B Barriers that effect the performance in the bbc
There are so many barriers effected the employee's performance in the organisation.
There are some of them are as define:
Harassment and bullying: In so many organisation manager do harassment with their
employees on the basis of gender, sex, religions, caste and so many, BBC company are one of
them. Earlier company also do harassment with their employees but now BBC work by making
coordination with their employees. This type of problem arises in many organisation due to
which company face high turnover of employees.
Discrimination: The company start discriminated their employees on the basis of caste,
nationality and so on, which reduce the image as well as goodwill of company in business
market place. Government make so many rules and regulation to removes this problem from all
business organisation.
Negative environment: The environment of work can effect the performance of
employees at high level. So, every business organisation should try to give good working
environment for their employees so that they can perform well to achieve goals and objectives.
The working environment play very important role in the success and frailer of the business by
directly or indirectly. If company provide positive environment to their employees than they can
only focus on their work without any disturbance but if company provide negative environment
to employees than they do not perform well in their work.
Unsuitable Service: The company can grow and develop their business by providing
suitable services to their employees. If employees are not satisfy with the organisational services
then they will leave company after sometimes whenever they get better job. So, company should
also focus on the services which are provided to their employees are appropriate or not. Good
services of company can give satisfaction to employees and they work with happy mind.
Inequity: There should be similar rules and regulation for all employees who are working
on same level and same department. If there is any inequity between employee's salary and rules
who are working on same job profile can arise conflict between the employee. Due to which
their performance also decrease so, organisation should provide same salary package for same
11

job profile so that employees perform well without any problem. It also helpful in reducing the
turnover of employees. If company do inequity with their employees on the basis of gender,
caste and nationality than employees will not give their best to organisation (Du Plessis and
Barkhuizen, 2012).
Communication: Position of BBC company effected in business market place due to lack
of communication between employees and manger. It reduce their performance in company as
there is no proper communication regarding work and projects between employees.
Lack of trust : Another reason of downfalls in BBC performance is employee's lack of
trust towards company. There is no appropriate action taken by manager to solve staff members
problem and issues due to this, there performance decrease.
Respect: Manger did not give respect to employees and do misbehave with them. As a
result, employee want to leave BBC company as soon as possible. There is unhealthy and
negative working environment within BBC because of this reason employees did not give their
best to achieve goals and objectives.
CONCLUSION
By evaluating this project report, it has been concluded that organisational behaviour is
the most important feature which should be considered by all kind of organisations to grow their
business level. The organisational cultural, politics and power have so many impact over the
performance of individual as well as team member of the organisation. BBC company make so
many changes in their working environment , their strategies and plan to get success in business
market. BBC company take various steps to remove harassment and bullying problems by recruit
new HR of the company. For effective management the organisational culture play very crucial
role, it is duty of manager to provide good and positive working environment to their employees
so, that they can perform well to achieve organisational goals and objective in specific period of
time. Also, discussed about various motivational theories which is adopted by company to
enhance the employees performance in the company and for effective growth of business, they
follow many philosophies of organisational behaviour for different situations.
12