Report: BBC UK Performance, Expansion, and Tournament Proposal

This report assesses the performance of the BBC in the UK market, identifying areas for improvement and proposing strategic initiatives for expansion. The analysis includes an examination of the mass media industry's financial challenges, particularly the high cost of content creation, and suggests focusing on content quality to attract audiences. A key recommendation involves organizing a cricket tournament in India, Pakistan, and Bangladesh to leverage the popularity of the sport for business growth and social impact. The report utilizes a qualitative research approach, incorporating both primary and secondary data to support its findings. It emphasizes the potential of Asian markets for investment and suggests that a cricket tournament could enhance the BBC's brand, increase profits, and contribute to its domestic business goals. The conclusion highlights the importance of aligning corporate objectives with societal needs and underscores the role of sports in achieving these goals. The report ultimately advocates for a shift in perspective to achieve set targets and improve the company's overall performance.

 To improve the performance of
company in UK.
To improve the performance
of company in UK.
To organise a tournament in
India, Pakistan and
Bangladesh.
To expand business in new
regions.
Objectives
Cost structure of content should go down as
it is prime reason that profitability of many
companies in mass media industry is going
negative. In order to find and present quality
contents companies do not give much
attention to other activities like marketing,
human resources, information technology
etc. But there is another perception that
content is core in mass media industry and
firmly believe that content is king. People
want to watch and listen quality content
which can only be developed by putting more
resources in content development.
Qualitative research is used because it focuses on
human behaviour instead of hard data. There are
two types of data, one is primary data other is
secondary data, this report both kind of data. In
primary data, information is collected for first time
and its biggest advantage is that it can be collected
according to exact need of research. It is expensive
but in terms of reliability it is trusted by most of
the users of that data, some examples of this type
of data is survey, observation and interviews.
Secondary data is basically primary data which is
collected by someone else and may be for any
other purpose but it may know provide exact
information that is needed. It is easy to obtain
because of which it is cheaper that primary data,
some examples of this kind data is books, internet,
government report etc.
Mass media industry is in UK market is
growing at a gradual rate and most of
the companies are exploring other
options expand their business and
earnings. It can be analysed that Asia is
one of the best option to invest and to
achieve social as well as business goal
sport will be good option.
It focusses on performance of BBC in UK
and what measures can be taken to their
performance in UK can be improved. It
included a cricket tournament between
India, Pakistan and Bangladesh which will
assist company in expansion and profits
that can be earned by investing in these
countries can support them in domestic
business.
Asia is considered as best place in today's
presents economies to invest money and
India, Pakistan and Bangladesh is one of
the most important country of Asia. BBC
should invest their by organising a cricket
tournament, which is most popular game
in these countries, company can earn from
these countries. Using a sport and some
growing economies can improve
performance of BBC in UK
At the end of this project, it can be
concluded that a company can use society
to reach their desired objectives, and
sports can be used to improve
performance of a company and make
social a huge impact. Change in perception
is sometime necessary to attain set
targets.
Literature review
Methodology
Findings
Project Summary Recommendation
Conclusion
SOCIAL IMPACT – CORPORATE, BUSINESS, ORGANISATION