Professional Discussion Paper: BBC Stakeholders and Business Practices

This report analyzes the stakeholders of the British Broadcasting Corporation (BBC), examining both internal stakeholders (employees, owners, board of directors, investors) and external stakeholders (customers, competitors, government). The report explores the relationships and influence these stakeholders have on BBC's business practices, emphasizing the importance of considering stakeholder perspectives in decision-making. The analysis covers how BBC engages with these stakeholders and assesses the benefits of such engagement. The report includes supporting evidence from academic texts and examples related to the BBC's operations in the mass media industry, providing a comprehensive overview of stakeholder management within the organization. The report also includes a conclusion summarizing the key findings and a list of references used in the analysis.

Business Environment
On BBC

Table of content
• Introduction
• The relationship and influence internal and external stakeholder
• Internal stakeholders
• External stakeholders
• Conclusion
• References

Introduction
Stakeholder is considered as person or group of individual and with without their support
organisation not cease to exist. It is generally considered as party which have interest in an
organisation as well as that can be either impact or get affected by the business operations and
functions. The stakeholders can be internal or external so it is essential for company to consider them
while developing effective decision making. Organisation selected for respective report is BBC
(British Broadcasting Corporation) which is founded in year 1922 as the British Broadcasting
company as well as in year 1927 it is corporatized as the British Broadcasting Corporation.

The relationship and influence internal and
external stakeholder have on business practice
Stakeholder is considered as an individual, group or a company who impact by the outcome of a
project. They are generally interested in the succession of the project. For a company management it
is essential that they must include their internal as well as external stakeholders in the decision
making process as that will leads to smooth functioning of business operations. In respect of BBC
(British Broadcasting Corporation) they are conducting their work in Mass media industry and while
conducting their operations they need to consider the perspective of internal as well as external
stakeholders as that help in conducting their work in effective manner.

Internal stakeholders of British Broadcasting
Corporation
• Employees- Employees are considered as group of individual who perform several task for an
organisation for remuneration
• Owners- These are those individual or group who mainly owns an organisation. These people can
be shareholders, partners and many more.

Internal stakeholders of British Broadcasting
Corporation
• Board of Directors- These are consider as those group of people who mainly governs
incorporated entity.
• Investors- These are consider as the group of people or individual who are generally invest their
funds in a company for gaining profitability ratio.

External stakeholder of British Broadcasting Corporation
• Customers- These are those people who are the king of business as they are the one who will
consume the product and if they like the product they help in growing business. In respect of BBC
they are conducting their business in mass media industry and it is essential for respective
company to involve customers in decision making
• Competitors- – It is considered as rivals who generally compete with specific organisation in
respect of resources as well as market.

External stakeholder of British Broadcasting
Corporation
• Government- These are those people who mainly develop rules and regulation for the smooth
functioning of business .

CONCLUSION
By conducting evaluation of above mentioned topic it can be summarised that for every company it
is essential to consider stakeholder in the decision making process as that will help in conducting
effective business practices as well as operations. There are main two types of stakeholders one who
are present inside the company and another one who impact business from outside.

REFERENCES
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