BBC Worldwide's Change Management: A Comprehensive Case Study

This case study report examines the effective management of organizational change, focusing on BBC Worldwide as a subsidiary of BBC. It delves into the implementation of structural changes and the utilization of various theories and concepts to facilitate this process. The report highlights the significance of change management in achieving organizational goals, emphasizing the role of employees and managers in successful implementation. It explores different change management models, including the Lewin Change Management Model and the McKinsey 7S model, and their application within BBC Worldwide. The analysis covers the forces driving change, the diagnosis of factors requiring change, and the development of strategic plans, including a discussion on the role of leadership in managing change. The report also assesses the effectiveness of the BBC's change management approach and proposes alternative strategies. The case study also examines the importance of adapting to market trends and enhancing employee performance through cultural and structural changes.

MANAGING
CHANGE CASE
STUDY

Table of Contents
INTRODUCTION...........................................................................................................................3
SUMMARY.....................................................................................................................................3
TASK 1 : Situation where organisational change is necessary .......................................................3
Define and explain the term managing organisation change..................................................3
State reasons for organisation changes...................................................................................4
Discussion on forces of organizational change......................................................................4
Reasons and forces which compelled BBC structural changes..............................................5
Interpret the information given in the case study to make a diagnosis of the factors that had to
be changed in the BBC...........................................................................................................5
TASK 2 : Evaluate different models, theories and concepts..........................................................6
Different models, theories and concepts of how the process of change should be led to gain
the support of those who will be involved or affected by change..........................................6
Lewin change management model.........................................................................................6
Mckinsey 7S model................................................................................................................7
Discuss the role of leadership in Managing Changes.............................................................9
Discuss the model used by BBC & the effectiveness or not of such a model.......................9
TASK 3: Approach to be used for change process..........................................................................9
Continuum of Intervention strategies.....................................................................................9
Develop change plan............................................................................................................10
Approach of managing change followed by BBC................................................................10
Develop a different strategic plan.........................................................................................11
TASK4 : Implement a change process and analyse the benefits...................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................14

INTRODUCTION
This report is based on effectively managing change in organisation and what theories are
used in organisation to effectively manage change in organisation. This report is based on
organisation BBC and it focuses on BBC worldwide which is owned subsidiary of BBC. This
report focuses on implementation of changes in structure of organisation and focuses on
implementing those changes effectively. Managing change is important in every organisation as
it help in achieving goals and objectives. Effective change in organisation depends on its
employees and managers and implementation of changes needs use of theories and concepts
effectively in the BBC worldwide. This report focuses on different changed model and how these
model help organisation in implementing changes in organisation effectively and efficiently.
Change in organisation is considered as important factor as it help organisation in competing
against competitors in market scenario and it also help in adapting new business activities
according to market trends. Change management plays vital role in managing change in
organisation and managers focuses on understanding process of changes in organisation as it
should implemented effectively which can help employees in adapting changes in organisation
and help in achieving goals and objectives of organisation.
SUMMARY
This report is based on BBC Worldwide which is owned subsidiary of BBC and it
focuses on implementation of changes in organisation and by the use of effective theories and
concepts how change can be implemented in organisation. This report includes information
about implementing changes in BBC Worldwide by restructuring of organisation and develop
culture and environment in organisation which can help in getting best performance of
employees. This report includes information about several model of change management which
help in effectively implementing changes in organisation and also help employees and
organisation in adapting changes. BBC worldwide which is looking to implement changes in
organisation focused on bringing employees in organisation which belongs to different culture as
it helped in bringing new ideas and thoughts in organisation (Castillo, Fernandez and Sallan,
2018).

TASK 1 : Situation where organisational change is necessary
Define and explain the term managing organisation change
Organisational change helps organisation in making changes which can help organisation
in achieving its goals and objectives. Change in organisation is also considered important
because adapting to change is crucial in competing against other organisation. Organisational
change is explained as change in structural relationship and roles of people in organisation. In
this report organisational change in BBC Worldwide is focused on making their employees
effective and efficient by providing appropriate training and development (Chen, 2017). BBC
Worldwide also make change in their structure of organisation by hiring employees which
belongs to different culture and mindset. It help in generating new ideas and thought for
organisation development. Organisation change also help in developing skills and knowledge of
employees which can help in achieving goals and objectives effectively and efficiently.
Organisation change should be focused on implementation of effective changes in organisation
which can enhance organisation performance and its profits.
State reasons for organisation changes
Organisation change help in development and growth of organisation and it also helps in
boosting revenues of organisation. BBC which have focused on implementing effective change
in organisation and reason behind implementing those changes are mentioned below:
 Change in organisation help in building it effective and attractive place to work for
employees.
 It help in making the better experience for employees to work.
 Change in organisation help in improving outcome for projects as it help in boosting
performance of organisation.
 Effective change helps in reducing cost of project by efficient and effective planning.
 Helps in satisfying employees by effective utilisation of their skills and knowledge
(Chijindu, 2018).
Discussion on forces of organizational change
There are several forces of organisation change in terms of internal and external factors.
BBC have to carefully analysed these factors in order to effectively implement changes in

organisation. Forces which can affect organisational change in BBC Worldwide are mentioned
below:
External forces
External forces which can affect BBC worldwide are mentioned below:
Political factor
In order to implement changes in BBC Worldwide structure managers have to understand the
economic and political framework as there are several policies, regulations are there which can
affect BBC worldwide.
Economic factor
BBC worldwide managers have to focus on analysing economic situation of organisation as it
can affect implementation of changes in organisation. BBC worldwide have to carefully analyse
the market and the competitive pressure (Christoffels, 2019).
Technological factor
Technological advancements and innovations in technology have made functioning of
organisation effective and efficient. BBC managers have to focus on using technology as a tool
for effective implementation of changes and analysing effectiveness of changes.
Reasons and forces which compelled BBC structural changes
BBC which is focused on implementing changes in structure of organisation for the
growth and development of organisation. Organisation change depends on effective and efficient
planning as there are several points which should be considered during implementation of
changes in an organisation. BBC worldwide which is focusing on implementing structural
change in organisation is looking to expand their business and staying in touch with consumers.
BBC worldwide which is structured to four different regions such as UK, North America,
Australia and New Zealand. There are global functions included in the brand and content of
organisation as its aim is to grow in international markets. BBC also looking to hire skilled and
talented employees which can help organisation in achieving its goals and objectives by
delivering effective performance. Global leadership team of BBC worldwide focuses on
attracting employees which can help in effective implementation of changes and focuses on
attracting employees which belongs to different culture in order to make workplace and
environment effective (DROGHETTI, 2020).

Interpret the information given in the case study to make a diagnosis of the factors that had to be
changed in the BBC
This part of report focuses on information given in case study which is related to factors
that had changed in BBC as change in organisation helped in achieving goals and objectives. The
factors which are changed in the BBC include growth and expansion of organisation in order to
get close to consumers. BBC also focuses on hiring talented employees at global level and also
focuses on developing their skills and knowledge to implement changes in structure of
organisation effectively. Greiner five stage model is used to understand factors had to changed in
BBC:
Growth through creativity
In this organisation focuses on introducing new products in market and expanding their business.
BBC worldwide focuses on implementing changes in organisation and implementing innovative
changes in organisation.
Growth through Direction
In this stage organisation focuses on implementing changes by effective planning. BBC
managers focused on implementing changes in structure of organisation by planning of budget,
marketing and production (Gabrielli, Russo and Ciceri, 2019).
Growth through Delegation
In this stage organisation focuses on monitoring the issues in current scenario and how it can
affect organisation functioning. BBC managers focused on analysing market scenario and
implement suitable strategies to be competitive.
Growth through coordination
In this stage growth focuses on coordinating effectively in the organisation and BBC manager
focused on coordinating effectively during restructuring of organisation and expanding business
of organisation (Hargrave and Van de Ven, 2017).
Growth through collaboration
Collaboration is important in every organisation as effective collaboration help in setting goals
and objectives. BBC focused on collaborating effectively with every department in implementing
change in structure of organisation.

TASK 2 : Evaluate different models, theories and concepts
Different models, theories and concepts of how the process of change should be led to gain the
support of those who will be involved or affected by change
There are several models, theories and concepts used by the organisation in order to
effectively implement change in organisation. BBC focused on several theories and concepts
which assisted them in implementing changes in organisation as BBC managers have to utilise
resources effectively and efficiently. Lewin change management model and Mckinsey 7S model
is used by BBC which is mentioned below:
Lewin change management model
Lewin change model is explained as framework used by organisation to effectively implement
change in organisation. This model includes three stage under it which help in understanding
need of change by motivating people of organisation and by promoting new and effective ways
of working (Hussain, 2018). BBC have used lewin change management model to effectively
implement changes in structure of organisation and familiarizing employees with change in
organisation. Lewin change model which consists of three different stages help in understanding
that how changes in organisation will help in boosting its performance and how it can affect
perception and performance of employees in organisation. Change models are implemented in
organisation to understand different level of organisation and how it can affect organisation in
positive and negative manner. Different stages which are involved in this model are mentioned
below:
Unfreeze
This stage focuses on familiarizing organisation employees with the change and help them in
accepting change in organisation which includes step by step process. BBC managers focused on
familiarizing employees with organisation because it helps in showing employees new way of
doing things and motivating employees to adapt new ways of working. This stage help in
communicating benefits of change in organisation and how these changes can help organisation
in boosting its profits and maximizing productivity and profitability of organisation. This stage is
considered as one of the difficult stage because many employees opposes the change and
managers have to focus on motivating employees to adapt new way of working (Igielski, 2019).
Change

This stage focuses on implementing change in organisation as employees look to adapt to new
ways of working and focus on understanding changes in organisation. BBC focused on helping
their employees to understand need of change in organisation and how changes in organisation
can boost performance of employees as well as organisation.
Refreeze
This stage focuses on organisation employees getting use to with new ways of working and
effectively following changes implemented in organisation. BBC managers made sure that all the
changes and ways are effectively followed by employees of organisation and changes in
structure of organisation become effective and efficient in achieving organisation goal and
objectives.
Lewin change model help in understanding importance of change in organisation and also help in
understanding effective implementation of change as process. Lewin change model help
organisation in understanding perception towards change in organisation and how effectively
these changes can be implemented in organisation. Lewin change model help BBC in
understanding how change in organisation will affect culture and performance of organisation as
well as performance of employees in organisation. This model help in implementing and
understanding activities and changes which can majorly affect organisation productivity and
profitability.
Mckinsey 7S model
Mckinsey 7S model is explained as framework to understand how various department of
organisation can effectively work with each other in order to achieve goals and objectives. This
model help in improving performance of organisation and help in determining best strategy for
organisation. BBC focused on implementing Mckinsey model to analyse the performance of
organisation after implementation of changes in organisation. There are 7 points under this
model which help in explaining performance of organisation in terms of various points and help
in understanding impact of change on these points (ayatilleke and Lai, 2018). These 7 points are
mentioned below:
Strategy
It is explained as the strategy used by organisation in order to achieve desired goals and
objectives. Strategies help in defining the path which is used by organisation to achieve their
goals and objectives. Strategies help in utilising resources of organisation effectively and

efficiently. BBC focuses on implementing effective strategies in order to effectively achieve
goals with efficiency and effectiveness. Strategies are used in order to achieve goals and
objectives.
Structure
Structure is explained as chain of command in an organisation and position in organisation which
can influence employees in achieving its goals and objectives. BBC which made changes in their
structure in order to achieve efficiency and focuses on bringing effectiveness within
organisation. Restructuring helped BBC in making better and effective decision and helps in
effective utilisation of resources.
Systems
System is explained as infrastructure of company in terms of business and which help in
maintaining effective workflow and help in understanding functioning of organisation. BBC
focused on implementing effective system in organisation in order to maintain workflow which
help organisation in maximizing productivity and profitability of organisation (Leroy and et. al.,
2018).
Skills
Skills is explained as capabilities of the organisation which helps employees to achieve its
objectives. Skills is considered as vital part in organisation as it is used to achieve goals and
objectives and it help in improving efficiency of organisation. BBC focuses on hiring employees
which are skilful and talented as employees are the one which help in achieving goals and
objectives.
Style
Style is explained as behaviour and attitude of senior employees in organisation which help in
establishing and implementing code of conduct in organisation. Code of conduct in organisation
help in smoothing workflow in organisation. BBC focuses on implementing effective style of
doing work and maintaining rules and regulation in organisation to bring effectiveness in
organisation (Onimole, 2017).
Staff
Staff is explained as employees of organisation which help organisation in achieving its goals
and objectives. It includes talent management and human resources in organisation. BBC
focuses on hiring talent employees for organisation and using their human resources effectively.

Shared values
Shared values is explained as mission, objectives and values of organisation which help in
understanding goals and objectives of organisation. BBC focuses on sharing their mission and
vision with their employees which help in achieving goals and objectives.
This model help organisation in understanding how various departments of organisation need
changes and how these changes can affect organisation in their productivity and profitability.
BBC focused on using this model as it can help in implementing necessary changes in
organisation and also help in identifying loop hole in organisation which needs change. BBC
have focused on implementing changes in different aspects in terms of their structure and staff as
it needs major change and BBC which focuses on implementing changes in structure of
organisation and providing changes in skills of staff by conducting appropriate training and
development programme for their employees which can help them in adapting to changes
implemented in organisation.
Discuss the role of leadership in Managing Changes
Leadership plays vital role in managing changes as effective leadership help in
effectively implementing changes which are suitable for organisation and it also help in
measuring effectiveness of changes in organisation. BBC managers focuses on leading the
change in organisation by setting example as managers are considered as leader of employees
and managers focuses on achieving goals and objectives by new ways implemented by
organisation. Managers have to focus on utilising resources effectively and efficiently as it help
in maximizing efficiency of organisation. Leaders focuses on communicating effectively during
implementing changes because communication help employees in objectives of changes in
organisation (Maijanen, P., 2020).
Discuss the model used by BBC & the effectiveness or not of such a model
The model used by BBC is lewin change management model which help in
understanding importance of change in organisation and how it can be implemented in
organisation in order to achieve goals and objectives. Lewin change management model help in
understanding need of change in organisation and how change can be implemented in
organisation by understanding about employees and help them in understanding need of change
in organisation. BBC focused on this model as this model help in providing information about

the changes and how it can be communicated to employees of organisation and help in
understanding need of change in organisation.
TASK 3: Approach to be used for change process
Continuum of Intervention strategies
Intervention strategies are explained as process of understanding and analysing
development of organisation after implementing changes in organisation. Organisation focuses
on development by implementing effective strategies in organisation. BBC worldwide focuses on
using these strategies to understand development of organisation and to analyse the effect of
change in organisation (Rajan and Ganesan, 2017). There are several points which fall under
intervention strategies and these points are mentioned below:
 Diagnostic Activities explained as fact finding activities designed to understand current
state of client system.
 Team building activities are explained as activities designed to enhance team
performance.
 Intergroup activities are activities designed to improve effectiveness of groups in
organisation.
 Survey feedback activities explained as relying on information that help in understanding
problems and opportunities.
 Education activities are related with improving skills and knowledge of individual
(Rolland, Mathiassen and Rai, 2018).
Develop change plan
There are 8 steps which is included in Kotter's eight step change model which is utilised
by several organisation as it help in understanding need of resources at every stage and focuses
on utilising this model to effectively implement change in organisation and it also help in
measuring progress of change in organisation and effectively managing organisation resources.
These eight steps of change management are mentioned below:
 Create urgency
 Form a powerful coalition
 Create a vision for change
 Communicate the vision

 Remove obstacles
 Create short-term wins
 Build on the change
 Anchor the changes in the corporate culture
Approach of managing change followed by BBC
There are several aspects which comes under approaches which is used to manage change
as effective management of change is necessary to get effective and efficient results. Managing
change related with effective and efficient monitoring of change in organisation and
understanding how effectively employees of organisation is dealing and understanding new ways
of work in organisation (Sacio-Szymańska and Nosarzewski, 2018). BBC used different
approaches to manage change in organisation and focuses on measuring progress of change
which is implemented in organisation. Change management approaches and tactics are
mentioned below:
 Engaging users and stakeholders from beginning for the project and for conducting
research.
 Effective budgeting for activities related to change management.
 Planning resources and steps to understand what changes should be made.
 Focuses on getting feedback to understand deficit in business.
Develop a different strategic plan
Plan which is implemented by BBC is focused on training its employees to develop their
skills and knowledge and also focuses on implementing effective strategies for restructuring of
organisation. Change process implemented is done on basis of analysing situation in organisation
and effectively planning for implementation of changes in BBC. In order to implement different
strategic plan for BBC organisation have to understand its strategic position in market and after
that organisation have to focus on prioritizing objectives which are crucial for organisation. After
that BBC have to propose a plan which will help organisation in achieving its goals and
objectives. In the final stage organisation have to execute and review the plan which is
implemented in organisation (Smith, Skinner and Read, 2020).