BBCMM401: Social Media Marketing Presentation and Strategies

This presentation explores the concept of social media marketing, emphasizing the use of social media platforms to promote goods and services. It covers key aspects such as audience profile identification, desired outcomes, presentation strategies, and necessary materials. The presentation also details the structure of an effective social media marketing campaign, including time allocation, key concepts, required resources, and responsible personnel. Furthermore, it touches upon legislative and regulatory requirements, the use of presentation aids like charts and posters, and the importance of feedback through questionnaires. The presentation concludes with an email preparation example and a reflection on the understanding gained regarding customer communication and brand awareness. The report highlights the need for a strategic approach to social media marketing for effective sales and customer engagement.

BBCMM401
PRESENTATION

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
1. Written plan.............................................................................................................................3
2. Presentation Aid.......................................................................................................................5
3. Preparation of feedback material in the form of questionnaire...............................................5
4. Email preparation.....................................................................................................................6
5. Reflection.................................................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
Social media marketing is a concept of marketing with the usage of social media platforms
and websites in order to promote goods and services. This report will highlight different
impression of presentation on the topic social media marketing along with feedback material as
questionnaire and email with the desired and required information.
MAIN BODY
1. Written plan
a) Audience profile identification
It is a group of people that have been identified that a company wants to appeal which can
be based upon the income, age, location, gender or behaviour. It consists of the people who
are more likely to be interested in the offered products.
b) Desired outcome and purpose
The major and foremost purpose of social media marketing are usually the consumer
engagement, generation of maximum revenue, improves customer experience and
positioning the company within the market place as a leading firm.
c) Presentation strategies to suit your audience
There are various strategies the companies need to implement while doing social media
marketing are:
 Start utilising chatbots
 Creation of personalised experience for consumers
 Formation of effective content marketing strategies
 Usage of brand advocates
 Preparation of profile on relevant channels
 Establish social media budget
 Running of cross channel campaigns

D) Presentation material and aids
Presentation stuff in the form of pictures, cover photos, post designs, GIF’s, videos,
appropriate content and various relevant illustrations are required in order to make the social
media marketing conception highly considerable within the market place. In order to make
the strategy appropriate, firms have to create SMART goals, track meaningful metrics,
creation of audience personas, collects the data, conduct competitive analysis, finding
inspirational stories for the firm, evaluation and adjustment of strategies and many more.
e) Structure of presentation
i) Time allocation
For effective social media marketing, creation of schedule and strictly stick to it is the
primary role that are highly required in order to complete the social media presentation.
ii) Key concepts and ideas
The core ideas and concept of effective social media marketing is about speaking to
particular audience with the help of social posts. Knowing about the audience and their
interests will help the firm to choose effective social media platforms for any organization.
iii) Resources required
Certain resources of social media marketing are social media explorer, social media
examiner, social fresh, copy blogger, Buffer blog, Sprout social blog, Hub spot, etc.
iv) Persons involved/responsible
Social media executives are responsible for managing all the social media channels, team
members, customer satisfaction and campaigns to connect consumers. They are responsible
for creating content that constrain their brand and engage customers.
F) Legislative, regulatory and organizational requirements
The Competition and consumer Act 2010 covers the anti competitive conduct, price fixing
and other related issues such as advertising. This act also set for consumers’ rights and
responsibilities including refunds, returns, warranties, marketing and advertising.

2. Presentation Aid
The basic purpose of social media advertising and marketing through social media platform
is to effectively provide their products and services within the market place in a manner which
attracts more and more consumers towards the offered goods. With the help of charts and graphs
complex data has been able to express in simple terms or format. They are the means who add
values to the presentation and improve the clarity and effectiveness of the message which an
organization wants to express in front of their consumers. Research posters are the ones who
summarize the complete information or research in concise manner and attractively help in order
to publicize the general discussion related to the offered goods and services offered by the firm
to their customers.
It is an effective way to communicate the information’s about the features of products
through which the customers got attracted towards the products. It is one of the most cost
effective forms of advertising within the market place. Posters allows an individual or firms to
spread the message to wide audience in a far cheaper manner which is also easy and affordable
concept for an organization to share the features and attract more and more consumers.
3. Preparation of feedback material in the form of questionnaire
i) What is the concept of social media marketing?
ii) Do you prefer to shop online or offline?
iii) What social media platform are you most active on?
iv) How many hours do you spend on social media every day?
Feedbacks are highly important in order to take necessary actions towards the changes that
are highly required by the consumers within the products and services offered by the firms.
When an organization interacts on social media platform by replying to the reviews in optimistic
manner with a brief note of thanks, the firm is able to reinforce brand fans loyalty and
commitment. Getting feedbacks from consumers’ shows that the firm is giving value to their
opinions and care about their thoughts related to the product. They are treating them in corrective
manner and feel involved in shaping the product in appropriate way.

4. Email preparation
Hey...
I am the co-founder of ABC Company. I wanted to take a minute to say hello and welcome to
you to our family. On behalf of entire ABC Company team, I want you to know that we are truly
excited and grateful that you decided to join us.
I hope it is exactly what you were looking for and helps give our marketing a boost. You can
expect to receive updates from us unbounce eBooks and webinars. I would like to share more
great content with you in the future but also you can unsubscribe at any time if you would not
receive anything further.
In the meantime if you would like to check our eBooks and webinars please swing by our
Resource page.
Cheers,
Co-founder and creative director
XYZ
5. Reflection
From the complete and detailed information about the social media marketing strategies and
presentation, I am able to get a voice and a way in order to communicate with my customers in
most effective manner. It enables me to get or enhance my understanding about the ways in
which I am able to spread brand awareness in most easy manner along with increase in sales
volume and convert my potential customers into brand advocates.
CONCLUSION
From the above report it has been concluded that in order to make the social media
marketing as a promoting activity within an organization, there are certain things that needs to be
considered as an important function for the selling of goods and services according to the
requirements of consumers.

REFERENCES
Books and journals
Gretzel, U., 2017. The visual turn in social media marketing. Tourismos, 12(3).
Tuten, T. and Mintu-Wimsatt, A., 2018. Advancing our understanding of the theory and practice
of social media marketing: Introduction to the special issue.
Alalwan, A.A., and et.al., 2017. Social media in marketing: A review and analysis of the existing
literature. Telematics and Informatics, 34(7). pp.1177-1190.
Maria, S., and et.al., 2019. The effect of social media marketing, word of mouth, and
effectiveness of advertising on brand awareness and intention to buy. Jurnal Manajemen
Indonesia, 19(2). pp.107-122.
1