BBQ Fun: Operation Plan Report for E-commerce Strategy Analysis

This report presents a comprehensive operation plan for BBQ Fun, focusing on the implementation of an e-commerce strategy. It begins with an introduction to relevant legislation, including the Australian Consumer Law and Intellectual Property Act, and outlines key policies and procedures for resource, human resource, and operational management. The report details the role of an operation plan in achieving organizational goals, followed by a methodology that includes risk identification and performance monitoring. A resourcing proposal is provided, outlining financial requirements and resource allocation for the e-commerce strategy, including human and physical resource needs. The report incorporates consultations with sales, marketing, and tech managers to gather insights and develop an action plan with milestones, responsible parties, and budget considerations. Performance indicators and a balanced scorecard are presented to measure the success of the operation plan. Finally, a contingency plan addresses potential risks and mitigation strategies, along with role-playing scenarios to illustrate decision-making processes. The report provides a detailed analysis of BBQ Fun's operational needs and strategic direction for e-commerce expansion.

BBQ Fun Management Operation Plan1
BBQ Fun Management Operation Plan
By Student’s Name
Course + Code
Class
Institution
Date

BBQ Fun Management Operation Plan2
Assessment 1
1.1 BBQ FUN INTRODUCTION:
a. Legislation and Regulation of BBQ Fun
Australian Consumer Law (ACL 2011)
E-commerce activities in Australia are controlled by ACL of 2011. In order for an e-
commerce transaction to be complete, the ACL requires BBQ Fun to have a good
description of commodity, cost of the commodity, terms and conditions of delivery
and warrant information (Griffiths, 2016).
Intellectual Property Act of 2015/IP Bill of 2014
E-commerce trades a variety of commodities using websites. The commodities
range from: music, software, photographs etc. The product traded must be licensed,
therefore BB must adhere to the Australian IP Act of 2015 and that of 2014.
b. Outline of Policies and Procedures of BBQ Fun
Resource Policy and Procedure
BBQ Fun should locate funds that are low in cost. An example is using both debt and
equate in a firm in order to reduce taxes.
Human Resource Policy and Procedure
Both external and internal sources can be used to fill the vacancies at the BBQ Fun.
A firm can advertise for the vacancies through the firm’s website and newspapers in
order for external sources to fill (Munsie, 2013).
Operational Policy and Procedure
Day to day activities of BBQ Fun are governed by the Operations General Manager
(OGM). The Operating policies of the BBQ Fun govern the product, quality of supply,
distribution and the whole enterprise distribution.
c. Outline of The Role of Operation Plan
The main role of Operation Plan is to help an organization in achieving the goals set
aside while it still exists and operates (Aguinis, 2005). In BBQ Fun, operation plan

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controls the goals of teams, how to achieve the already set goals and the resources
needed in achieving the above goals.
Methodology and Models of Operational Plan for BB Fun
Risk Identification:
Once the workers are recruited, they will be trained on the health of the workplace
and their own safety. The workers are urged to report any WHS problem to the OGM
as soon as they are noticed.
Performance Monitoring
The performance of each worker will be analysed at the end of the month with
respect to the target set. The OGM will notice the workers using various
unfavourable changes.
The Resourcing Proposal
The firm requires approximately 862,000 dollars to act as the first investment in order
to employ the new strategy of e-commerce.
Proposal for Resourcing
SI.
NO. Resources Costs
1 plants and equipment $330,200
2 promotional costs $300,100
3 websites development $100,200
4 staff training cost $24,100
5 Cost of recruitment $30,100
6 management changes
leadership trainings $27,200
7 warehouses and office $50,100

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reconfigurations
Total $862,000
I would advise BBQ Fun to invest the money by using both internal and external
financial institutions like loans from a bank.
1.2 Resource Requirement to Implement E-Commerce Strategy
Resource Requirement
SI. NO. Resources Requirements
1 Human resources
four online staffs,
four warehouse staffs and
six delivery drivers.
2 Physical resources six delivery trucks,
three forklifts.
3 Initial investments $861,100.00
4 Operational capital $5,100,000
5 insurance requirements $100,200 per year
Role Played
Consultation with Sales and Marketing Manager
Me: Good morning, in coordinating the store, do you have a storage area?
Marketing Manager: As a matter of fact, I am in control of organizing the
marketing transactions in Gold Coast and Brisbane.
Me: In which position would you place BBQ Fun due to its e-commerce strategies

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in the business?
Marketing Manager: My organization is among the top position in e-commerce
that provides the fastest supply of commodities to their customers’ doors within a
very short period of time
Me: Since you are conversant that the firm wants to increase by 20% whereby
your role as a sales manager is so challenging, what is your say?
Marketing Manager: In order to reach a certain profitable goal, extra people
require to be added to the team.
Me: Approximately, how many extra people do you require?
Marketing Manager: I would prefer four online individuals and six delivery
individuals only.
Me: Okay, thank you for your time.
Marketing Manager: It is a pleasure.
Consultation with Tech Manager
Me: Hey Lacke, Good morning.
Tech Consultant: Good morning Langjing.
Me: I am the external consultant of BBQ Fun and I would very much like to confirm
some technical issues with you.
Tech Consultant: Yes, please.
Me: How long do you think it will take to develop another website?
Tech Consultant: I think it will take us utmost fifty days.
Me: What exactly do you require in order to move the website developing process
at a high speed?

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Tech Consultant: Initially, we were using C++ language to construct the website.
However, we now want to use JavaScript language which is much faster. Hence
the reason as to why we will take about fifty days.
Me: Okay, thank you for your description.
Tech Consultant: Ok, thank you for your visit.
Sources: (Munsie, 2013)
1.3 Action Plan
Action Plan
Milestone:
Actions or
Objectives
Date Person
Responsible
Budget or
Resources
Physical
Sources：
1. The supplier that
will offer high
quality but low
price will be given
the purchase order
2. The department
of finance will pay
the delivery price
for truck and forklift
after receiving
delivery truck’s
01/07/201
3 to
30/07/201
3
Pat Mifsud, CEO
Riz Mehra, CFO
Kim Chen, OGM
$330000
($300010+
$30200)

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receipt
Human Sourcing:
The firm will
require extra
employees. To
employ the extra
employees, the
procedure below
should be followed.
1. The request for
certain number of
employees will be
raised by the HR
manager.
2. The selected
candidates will be
called upon to be
trained so as to
cope with the firm’s
environment
3. The workers
who already exist
will be trained at
different intervals
in order to keep
them updated
about today’s
practices.
01/08/201
3 to
31/08/201
3
Pat Mifsud, CEO
Riz Mehra, CFO
Kim Chen, OGM
$81010
($30020+
$24010+
$27020)

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1.4 Performance Indicators for a Changed Operation Plan
Apart from the already existing indicators, the indicators below for performance will
be of help to the changed operation plan.
Performance indicator for operational plan
SI.
NO. Aims Performance Measures
1
The firm must come up with the
highest productivity from use of
resource that requires to cope with
scientific methodology in work
designing for workers.
 Return on equity
 Return on asset
 Assets multiplier ratio
2
The firm should focus on getting new
market for their product and
compensating new commodities to
increase their market.
 Introducing new product
lines.
 Completing of market
research.
 Entering newer demographic
markets.
1.5 Balanced Score Card for Customer Service Representative
Balance Score Card For Customer Service
Key Result
Area
(KRA)
Targets
Key Performance
Indicator
(KPI)
Result
Organizationa
l Profile
Raised
organizational
profile by
20%.
 Brand
Recognition
 Positive views
of BBQ Fun.
The firm would see an
increase in the value of
the brand of the firm.
Therefore BBQ Fun can
now charge higher prices

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for its brand values which
are competitive.
Customer’s
Satisfaction
Improve
customer’s
satisfaction
by 20%.
 Time of Delivery
 Lead time
 Customer’s
complaint
 Number of
return item(s)
The organization will now
increase its market shares
and place itself as the
leader of the market. The
average fixed cost will
now drop due to high
changes resulting from
the improved customer’s
satisfaction in BBQ Fun.
This drop of average fixed
cost will lead to good net
profits.
Sources: (Aguinis, 2005)
1.6 Associated Contingency Plan
Associated Risks
Contingency Plans
Company’s Name: BBQ Fun
Name of The Plan’s Developer: Langjing Huang
The Person Consulted as Part of This Plan:
Name: Pat Mifsud
Position: CEO.

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Risk Noticed:
1. The risk of losing important information when a worker leaves the firm.
2. The risk of failing to adhere to WHS legislation law.
Strategies or activities to
lower risks
By when By whom
1. Give good payments and
incentives for high quality
applications
10/08/2016 Les Goodale, HR
Manager
2. The firm should register
their business model with
regard to IP laws of 2015 and
2014.
20/08/2016
Kim Chen,
Operation
General Manager
3. The firm ought to arrange a
training session in order to
enlighten the workers about
WHS.
1/07/2016 Les Goodale, HR
Manager
Sources: (Campo, 2015)
1.7 Role Playing (Developing A Proposal)
Consultation with Operation General Manager

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Me: Hello, Good morning Chen!
OGM: Hey, Good morning Huang.
Me: Today I was planning on presenting to you my findings on your proposal about
strategies of e-commerce.
OGM: It is okay, please continue.
Me: It is from your past HR trends that I learnt that it took you two months to finalise the
process of hiring in your firm. However, this hiring process is required to take only one
month starting from 01/08/ 2017 to 31/08/ 2017.
OGM: Okay, I will speak with the HR Manager. Can there be any possibility of reducing
the time for developing the website?
Me: I don’t think so because the IT developers use JavaScript programming language
to write the website again. Hence there is no way that they will be able to have done the
work in fifty days.
Me: Thank you for your time.
OGM: It’s a pleasure.
Sources: (Catherine Chubb, 2011)

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ASSESSMENT 2
In Australia, BBQ Fun is very popular. It has been ranked as among the top bets
organizations which offer out-of-door living commodities. As time went by, BB Fun
began production of more out-of-door commodities and became popular in the whole
of Australia (Griffiths, 2016). The BBQ Fun management is planning on extending
their services to the whole world. It is our sincere hope that our commitment and high
quality products will need resources to govern online stores from which the firm
requires human and physical resources.
Physical Sourcing
We must look for external resources to act as a managerial advisor with regard to
the physical sourcing requirements (Campo, 2015). In addition, vans for delivery and
forklifts can be used as the requirements need in order to develop and improve a
website with Information Technology team.
Procedures in Physical Sourcing.
1. Request sourcing
In order to ask for any type of physical resource for operation purposes, the
manager must fill a request order
2. Approval.
The CEO of a firm has the power to approve the order request filed by the
manager.
3. Quotation
After the purchase order has been approved, the firm sends the quotation
order from the supplier (Campo, 2015).
4. Order of Purchase
The management considers the supplier with high quality product and at low
cost.
5. Paying.