BBQ Fun Marketing: Plan Recommendations and Detailed Market Analysis

This report analyzes BBQ Fun's marketing activities and provides key recommendations for enhancing their market presence and growth. It emphasizes the importance of developing a sales promotion plan, increasing investment in technological advancements, innovating energy-efficient products, creating a differentiated brand identity, expanding physical presence in the Brisbane market, and developing engaging customer campaigns. The report highlights the need for BBQ Fun to differentiate its products from competitors like Outdoorz and BBQ's R us, focusing on efficient resource utilization and creating new product lines. Ultimately, the recommendations aim to increase customer acquisition, improve customer relationships, and effectively utilize market growth opportunities. Desklib provides access to similar solved assignments and resources for students.

As we know BBQ Fun is one of the major companies who are involved in the process of
providing the requisite equipment for encouraging the outdoor lifestyle. We have seen the market
segment that liable for the changes in the market dynamics. 6% of the projected market growth is
one of the most significant factor where the company needs to address for the growth.
The first recommendation that is to be given to the company by analyzing the activities is
to incorporate the changes that will be liable for the development of a sales promotion plan that
will be helpful for the organization to reach to the requisite target for the organization.
. The second recommendation that will be to increase the budget for the technological
advancements that will be required for addressing the new needs of the client. This can help in
gaining more customers that will be helpful for the company. Increasing the budget will be
helpful for the organization to increase the involvement of the organization in creating a
differentiated products for the brand.
The third recommendation for the organization is to get engaged with efficient utilization
of the resource and get engaged with innovating new products that are consuming less energy.
This will be helpful for the organization to get new product line up.
Fourth recommendation for the BBQ fun is to include a differentiated identity for its
products. This is one of the major contributor towards the development of a new market. They
should create their own segment with their products by differentiating them with the other
competitors such as Outdoorz and BBQ’s R us. This will be helpful for the company to get
involved in the process that will be beneficial for the organization to acquire new customers and
efficiently utilize the market growth.
Fifth recommendation for the company is to get involved in the process of developing
physical presence in the market. This is one of the most significant aspect for developing an

identity for the brand. Increased physical store presence will be helpful for the organization to
project their existence in the locality of Brisbane. Existing the key areas that will be liable
maintaining and creating a relationship with the customer and enables providing the customers to
have an experience of their products.
Last recommendation that can be given by analyzing the market is to get involved in the
process of developing campaigns that will be liable for increasing the customer engagement.
These activities can be inclusive of the activities such as events that will be impacting the
relationship of the customers with the organization along with influencing their perspective.
These activities will be beneficial for the maintaining a healthy relationship with the customer.