BBQ Fun Company Marketing Plan: A Comprehensive Report

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IMPLEMENT AND MONITOR
MARKETING ACTIVITY

TABLE OF CONTENT
INTRODUCTION
ABOUT THE COMPANY
MONITOR AND IMPLEMENT PROMOTIONAL ACTIVITY
AGAINST COMMUNICATION OBJECTIVE IN THE
MARKETING PLAN
MONITOR PRODUCT, PRICE AND DISTRIBUTION
DECISIONS
MONITOR MARKETING RESULTS
MONITORING REVENUE AND COST AGAINST BUDGET
RECORD VARIATION IN REVENUE AND COST BUDGET
CONCLUSION
REFERENCES

INTRODUCTION
In this assignment some of the promotional activity was
perform to attract more and more customer by the BBQ
fun company. They will also monitor some of the product,
pricing and distribution decision the company try to make
a marketing plan in there organization against some of the
marketing result. Some of the revenue of the company will
also monitor with the help of using many different type of
tools and techniques and cost against the budget.
At the end this assignment will conclude that how the
manager of the company try to attract more customer with
the help of using many promotional media. They will also
record all the variation in revenue of the company and
cost against the budget with the help of auditors.

ABOUT THE COMPANY
BBQ fun is one of the leading company who will lead that goods which
mots of the customer will use in outdoor lifestyle. in the Brisbane area it
will generate to increase growing need and wants for supplying new and
renewed dwelling. Two are the main reason that the management of the
BBQ will come on the retail shop. The first one is competitive analysis
and the second one is local business.
The company use many different type of strategy to attract more and
more customer. With the help of all the objective of the company, the
companies try to improve their Performance. The company uses the some
of the techniques and tool to promote their product in front of their
customer. With the help of branding method the BBQ Company will
easily increase the sale of the company.
BBQ Company uses many different type of promotional activity to reach
their target audience. Most of the time activity will not so important to
create quickly or quickly visible result. With the help of all the objective
of the company, the companies try to improve their Performance.

MONITOR AND IMPLEMENT PROMOTIONAL ACTIVITY
AGAINST COMMUNICATION OBJECTIVE IN THE
MARKETING PLAN
Before using the marketing mix in the company it is very
important that all the team member of the company have to
understand all the organizational objective. Marketing
objective will explain what should be complete as a
conclusion of the marketing activity and they will also
indicate the preference of the organization. This will conclude
that the mission and the vision of the company will flow by the
company objective.
With the help of organizational objective the team will get lots
of help and they will also get some direction. The company
must have a framework for measuring success. The marketing
strategy of the company and the marketing plan are
interconnect with each other and directly link with the overall
organizational strategy.

MONITOR PRODUCT, PRICE AND
DISTRIBUTION DECISIONS
With the help of internally and externally checking of
the marketing activity and some analyses of the
marketing performance will be identify. On the other
hand special external services are required to confirm
that checking of the marketing activity will highly
effective in the organization and this will also help to
collect all the relevant data which is very important
for the organization. The BBQ Company offer some
discount to promote their pricing so that more and
more customer will attract. With the help of pricing of
the promotion the company gain the market share of
the company due to this customer will attract.

MONITOR MARKETING RESULTS
With the help of planning stage some of the expected
outcome will be used. Once the monitoring data was
collected then it is important that to collect and
compare the previous data with the original
marketing and identify the some major deviation. In
every month the revenue of the company was
increasing rapidly. Communication between all the
team member must be more frequent honest and
effective. Marketing and promotional activities
mainly target there customer or at business. It is
compulsory that they have to monitor and track all
the promotional activity.

MONITORING REVENUE AND COST
AGAINST BUDGET
Identifying is all about to understand some of
the impact that campaign has had in some
marketplace. If company is selling some food
product then the percent of the food cost in 25
and as normal rule most of the type the cost of
the product must be 25% to 30%.

RECORD VARIATION IN REVENUE AND
COST BUDGET
Most of the time marketing activity will support
some if the clear management and try to
control of all the activities. They will also
control some of the financial aspects of the
campaign. On the monthly basis manager of
the company conduct audit system in there
organization to balance all the financial activity

CONCLUSION
With the help of this assignment most of the
customer will only attract because of suing the
different social media. BBQ company use many
promotional activity to increase there
awareness in market. They are basically for
sale and for services.