BBQFun Case Study: E-commerce Strategy, Operational Plan Analysis

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Added on 2023/06/10

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This document presents a comprehensive case study solution for BBQFun, focusing on the development and implementation of an e-commerce strategy and operational plan. It begins with an analysis of the legislative and regulatory context relevant to BBQFun's operations, including the Australian Consumer Law (ACL) and Intellectual Property Act. The solution outlines existing policies and procedures, emphasizing the importance of the operational plan in achieving e-commerce success. It discusses the creation of a new or amended operational plan, utilizing various methods and models for goal setting, action planning, risk identification, and performance monitoring. The budgeting process is explained as part of the operational plan. The document further details resource requirements, potential uncertainties, and contingency plans. Consultation meetings with the Purchases and Retailing Superintendent and Technology Consultant are summarized, highlighting key considerations for e-commerce implementation. An operation design is established, outlining timelines, responsibilities, and resources. Performance indicators and a balanced scorecard are presented for monitoring progress. Finally, a thorough uncertainty analysis and contingency design are provided to address potential challenges, ensuring a robust and adaptable e-commerce strategy for BBQFun.

BBQFun case Study
Student Name
University Affiliation

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BBQFun Scenario Analysis
Task 1
Question 2
(a) Legislative and regulatory
BBQ Australian Mandate and Regulatory of consumer statute ACL 2013 is the first regulation related to the firm. Also Australia
e-commence transaction are governed by the ACL2011. According to the statute, BBQ fun needs to furnish a clear description of
the commodity, commodity cost, delivery terms, and condition, warranty and refund detail etc. to complete an spending
transaction. Intellectual property act 2015 and IP Bill 2014 Music pictures photos, software, designs etc. are traded through
spending websites. This commodity or service is based on production patent licensing. Therefore, BBQ fun need to comply with
Australian IP Act 2015 and IP bill 2014
(b) Outline of policy and procedures
The Practical design including the tasks, measures and strategic objectives FY 2014–2015
The tasks, measures and strategic objectives FY 2014–2015 included in the BBQfun’s Practical design
Role of Operation plan
Objective One
Consumers involvement via researches, retailing, and personalized service.
Achievement measures Tasks:
Finalization of market/ retailing research

BBQFun Scenario Analysis
Finalization of surveys by customers
Marketing opportunity identification through reports completion
Customer satisfactions analysis after every three months
market and retailing data analysis for purpose of retailing opportunities determination
Objective Two
commodities and customer service reputation creation
Tasks for Achievement measures
A 20% organizational profile enhancement
A 25% client satisfaction achievement
Enhancement of brand recognition in very competitive situations via frequent surveys on customers.
Employing only personnel with, innovative ethical and product safety reputations
Dissatisfactions from customers
Late supply times.
Many returned items due quality
Carrying out an audit of suppliers

BBQFun Scenario Analysis
Regular communication with suppliers
Investigation regarding resourcing needs like the commodities and people
Distribution and resourcing requirements fulfilment in accordance with organizational policies and programs
Customer relationship management (CRM) , Enterprise resource management (ERP) maintenance, point of sale (POS) systems
Objective Three
Coaching and achievement management support for employees
Achievement measurements
Zero target numbers of injuries
Target of less than3 % of total hours in numbers of absentees
Zero target of anti-discrimination dissatisfaction
At least 2 as the rate of lost time injury frequency
Completion percentage of achievement plans
Coaching session numbers completed
Practical-related coaching program numbers completed

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BBQFun Scenario Analysis
Effectiveness of researches on possible incentives for safe job achievement
Strategic goals engagement of employees and support professional development in line with strategic goals
Employee management engagement with purposes of attaining greater buy-in of organizational goals.
Regular coaching
Training requirements that needs analysis on WHS, legal, and leadership
An induction program component of strategic goals
Objective four
Purchases revenue Increment involving the financial statements on general ledger accounts
Achievement measurements
Revenue goal of $21 million
Profit goal of $2,792,286
Campaigns on marketing
Existing employees training on purchases
Implementation of the spending game plan
Objective Five
Cost reduction on both direct and indirect Practical.

BBQFun Scenario Analysis
Achievement measurements
financial statements as general ledger accounts
Agent services’ cost
Charges on consultancy
Dilapidations as well as associated expenses
Expenditure aim not exceeding $5,004,714
Aim of cost of goods sold not exceeding $5,890,000
Suppliers’ reconsideration
New and potential suppliers’ research
Entrant distribution possibilities research like delivery or spending
Engagement with the worker by executives for achievement of enhanced workforce supports the aims of a company.
Superintendents increased usage of budgets for purposes of encouraging restraint.
Increased emphasize on budget restraint in the controlling of activities.
ERM usage as an inventory control for purposes of uncertainty and storage related issues avoidance.
Usage of Incentives as superintendential way of rewarding.
The role of a Practical scheme

BBQFun Scenario Analysis
My Recommendation regarding the aim of the Practical design that has been designed in order for BBQfun to enter the spending
market is to boost the company’s revenues while reducing Practical outlays. The main intention of the Practical design is to
adequately organize the preparations and the steps that need to be taken to successfully reach the goals that have been set out
for the company.
Such goals include:
● Reducing direct outlays in operations by renegotiating and researching
● increasing the purchases revenue through retailing campaigns and proper coaching for purchases worker.
● Support the proper achievement of employees with coaching, coaching, and management.
● Building a condition stature with resourcing and research
● Engaging with consumers through surveys and analysis of retailing data.
QUESTION 3
In order to attain the goals that have been set, BBQfun will need to invest in resources, equipment, retailing, worker, and
coaching.
In total, BBQfun will need at Brisbane’s head office and Gold Coast operation:
Headquarter -Brisbane City of Gold Coast
● A total of 30 casual as well as full-
time purchases together with
● A total of 30 casual as well as full-
time purchases together with

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BBQFun Scenario Analysis
personnel on patron service.
● 5 Senior management crew
representatives
● One Inventory superintendent
● four Purchases crew heads
● One delivery truck operator, and
● One repository operative
personnel on patron service
● One Inventory executive.
● three Purchases crew heads
● One delivery truck operator, and
● One repository operative
The prospects that BBQ fun faces during the implementation of this Practical design are the following:
Low uncertainty Moderate uncertainty Extreme uncertainty
● Breaches of the
company’s
covertness
● Destitute or non-
compliance of
mandate
● Destitute online
purchases
● Destitute worker
recruitment
● Covertness and
ownership of the web
page once the web
developer is finished.
● Misuse of
commodities due to
overstocking
● Workplace health
and safety (WHS)
threshold failure
● Non-compliance on
anti-discrimination
● Breaches of
consumer statutes.
● Worker
representatives
thinking that their job
will come to an end.

BBQFun Scenario Analysis
As demonstrated above, all possible prospects are within the control of BBQfun and can be prevented or lowered to a minimum
of chances with the proper coaching, compliance of mandate, policies and programs.
Resource necessities for implementation of spending game plan
A well designed and planned repository
Purchases crew heads
Inventory superintendent
Search engine advertisement
three personnel to job at the patron service
Support for the logistics
A spacious repository
QUESTION 4
A meeting with my assessor
QUESTION 5
(a) A summary of consultation meeting with the Purchases and Retailing Superintendent
● There were various doubts about the future of the current employees ath BBQfun stores
● Most of the doubts were about job termination due to spending implementation
● Those doubts were clarified and an explanation about resourcing existing employees for the spending implementation was
carried out.
● The retailing superintendent suggested flyers and posters in existing BBqfun shops to tell the consumers about the
spending implementation

BBQFun Scenario Analysis
● Brainstorming and promotional retailing was carried out
● Discount vouchers during the first e-purchases
● Retailing through TV and radio
● Research the average age of BBQfun’s consumers
● A specific focus on retailing on magazines and newspapers that the average patron would normally read will be
implemented.
● The purchases superintendent will inform his crew to comment and promote BBQfun’s upcoming e-inventory.
(b)
A summary of consultation meeting with the Technology Consultant
● A written agreement of ownership and covertness will be signed by the web developer
● Pictures of BBQfun’s commodities will need to be taken
● Specific information on each commodity such as measures and physical appearance, colour variations and written details
or availability in stock.
● Discussion on how easy it must be for the patron to navigate across the webpage
● Section for direct chat with patron service worker
● Constant update of the webpage
● Design for each season of the year where purchases usually peak (Christmas, boxing day, Summer season, australia day,
etc.)
● Time to be ready and outlays of the web page.
● Guarantee
● Beta testing dates.
● Box of comments and suggestions.
QUESTION 6

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BBQFun Scenario Analysis
Establish an operation design for the implementation of the spending game plan.
Operation Design
Event: Objective or
Operation
Timelines Responsible
individual
Resoueces(if
necesarry)
Analysis of the
requirement
Recruitment ,
Human Resourcing:
· Repository
workers
· Online
purchases
workers
· Truck
operators
three months HR crew 30,000 Viable requirement
Human Resourcing:
Online purchases
coaching
2months Superintendents
and HR
All worker
24,000 Passed
Human Resourcing:
Management
coaching
2 months 27,000
Human resourcing:
Source existing
employees to job in
patron service
14 days Human resource NA Passed

BBQFun Scenario Analysis
department/area
Physical resourcing:
Establish spending
website
45 days Human resource
and Technology
crew
Website developer
100,000
Need a follow up
Physical resourcing:
Purchase new plant
equipment i.e.
forklifts and delivery
trucks
30 days Procurement
department/the
executives
Supplies vehicles
$80000x 5=
$400000
Forklifts $15000 x
three = $45000
Need financial
advice
QUESTION 7
Performance indicators
Practical design
BBQ Fun Practical Design 2015 – 2016
Objectives Key achievement Indicators Financial Targets
Engaging with consumers
through retailing, research
and personalised service.
Surveys on patron
satisfaction.
Analysis of retailing
opportunities.
Improve company
profile by atleast
30%
Building stature for Research of resourcing Raise organisational