BBQfun: Operational Plan, Leadership and E-commerce Strategy

This report examines the management and leadership within BBQfun, a case study focusing on developing an operational plan to support strategic objectives. It covers the company's mission, vision, and values, alongside the legislative and regulatory context. The report details resource requirements (financial, physical, and human), action plan development (timelines, milestones, consultation, and communication), and key performance indicators for operational and financial targets. It also addresses potential risks, including employee underperformance and intellectual property management, and develops a contingency plan. Furthermore, the report outlines the costs, benefits, and approaches for developing KPIs for an e-commerce strategy, culminating in a proposal and approval by the Operations General Manager. The report highlights the importance of legislative policies, e-commerce strategy implementation, and human resource management for the successful execution of the plan.

Running head: MANAGEMENT AND LEADERSHIP
Management and Leadership
Name of student
Name of University
Author note
Table of Contents

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MANAGEMENT AND LEADERSHIP
Introduction......................................................................................................................................3
1. BBQfun scenario.........................................................................................................................3
2. Summary of BBQfun operational environment...........................................................................3
3. Resource requirements for implementing e-commerce strategy.................................................5
6. Development of an action plan....................................................................................................5
7. Performance indicators for operational and financial targets......................................................7
8. Risks of operational plan implementation and contingency plan development..........................7
9. Development of proposal.............................................................................................................8
10. Approval by Operations General Manager..............................................................................10
11. Portfolio...................................................................................................................................11
Conclusion.....................................................................................................................................11
References......................................................................................................................................11

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Introduction
The current topic is concerned with the management and leadership within the
organization BBQfun, which is considered as the case study here. The topic allows for
developing an operational plan to respond to business by conducting research on the resource
requirements, management of relationship with stakeholders, setting up of performance
indicators, create a contingency plan and lastly to gain approval according to the requirements of
the organization. The operational plan has been developed by BBQfun to define the various
business activities that are needed to be managed for supporting the strategic objectives and plan
for proper upper management (Austin 2012).
1. BBQfun scenario
The mission of the organization is to provide the customers with good quality outdoor
lifestyle products of greater value and better customer services to people to fulfill their needs and
expectations. The vision of the company is to remain successful within the business environment
and emerge as a leading and reputed retailer in the next five years. The values offered include
good quality products and services, better customers’ services and promoting safety, teamwork,
innovation and improvements on a continuous basis (Burgoyne 2012).
2. Summary of BBQfun operational environment
a. Legislative and regulatory context
The legislative and regulatory policies include Work Health and Safety Act 2011, Privacy
Act, Competition and consumer Act, Fair Work Act, etc. Work Health and safety Act is followed
to ensure that proper health and safety measures are maintained within the workplace of BBQfun

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while the Privacy and Competition and Consumer Act have helped in keeping information
secured and manage good trade practices to overcome competition within the business
environment (Mujtaba 2013).
b. BBQfun policies and procedures
The Privacy Act has helped to keep the data and information of customers and employees
secure and prevent any unauthorized access to the database as well. Anti-discrimination policy
ensured preventing any form of discrimination based on race, religion, color or ethnicity even
maintain good culture, peace and harmony within the workplace to allow for effective
communication and teamwork (Boin, Stern and Sundelius 2016).
c. role of an operational plan for implementing e-commerce strategy
The e-commerce strategy implementation is part of the operational plan to manage
buying of products online. This would also allow the company to manage the commercial
transactions through use of internet with much more ease and convenience. It is important to
update the website, maintain confidentiality, manage liability and enhance the website design for
attracting more customers and increase sales revenue for BBQfun (Austin 2012).
d. new operational plan
BBQfun has developed an operational plan for defining the business activities and ensure
that those support the strategic objectives to plan for future growth and success. The overall
process of planning is focused on for developing an operational plan by keeping all the resources
managed and allocated properly (Nahavandi 2016). This would accomplish the goal of
promoting business online and generate more sales revenue.

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3. Resource requirements for implementing e-commerce strategy
The financial resources are required to ensure that good quality raw materials and
resources are supplied for the production of good quality BBQfun items to the customers. It is
important to engage customers through marketing, establish a positive brand name and image,
generate more sales and control costs (Bolman and Deal 2017).
6. Development of an action plan
a. physical resourcing
For the implementation of e-commerce system, the resources essential include computer
system, internet connection, a technically skilled and knowledgeable workforce, well-designed
web site, proper telecommunication system and a good system to managing the transactions and
payments done during the purchase of products and services of the company. The resources
requirements are approved for ensuring that the organization promotes its products and services
properly as well as promote business online with ease and effectiveness. Physical resourcing is
done by protecting the IP rights, maintaining registered trademarks, managing patents and
considering an IP insurance policy to develop measures for preventing disclosure and loss of
important data (Burgoyne 2012).
b. human resourcing
To enhance the human resources efficiency, it is important for BBQfun to manage proper
communication between the employees and managers and provide them with training sessions to
improve their skills and knowledge. The human resources include customers’ services people,
warehouse staffs, drivers and individuals who can deliver the products to the customers (Elloker
et al. 2012).

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c. timelines and milestones
Activities Timeline
Development of policies and procedures 5 days
Operational plan 10 days
Key performance indicators 7 days
Establishing e-commerce 15 days
Management of resources 30 days
d. consultation and communication
The major components of the website that are needed to be protected are e-commerce
systems, search engines, design of the websites, databases where important data and records are
kept related to the information of customers and sales orders placed. All these information must
be consulted with individuals working within the organization before making a particular
decision in business. Through consultation, the risks of online sales are reduced along with
deterioration of customer service quality and misunderstanding among workers (Nahavandi
2016). The medium risks should be consulted as well to know the loss of IP ownership and not
complying with the organizational standards and WHS legislations.
Purpose Audience Methods
Restructuring Store staff Face to face meetings or
interviews
Innovation Manager Implementing new
technologies

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Management of resources HR manager Recruitment and selection
processes
Operational plan Manager Assess the organisational
requirements
E-commerce Technical staffs Use of coding, SDLC and
other robust technical
approaches
7. Performance indicators for operational and financial targets
The key performance indicators are used to measure the performances of the workers of
the organization through operational measures and managerial measures. The operational
performance indicator is measured with the help of determining of machineries and equipments
used for the production while the number or percentage of performance reviews done by the
managers of respective teams are examples of managerial performance indicator (Schoenly
2012).
8. Risks of operational plan implementation and contingency plan development
a. risk due to employee underperformance
Due to the poor performances of employees, the customers’ services can deteriorate and
even result in lesser organizational productivity and profit level (Boin, Stern and Sundelius
2016).
b. risk related to intellectual property management

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Intellectual properties can be generated due to creativity including management of
patents, trademarks and copyrights. The symbols and image used in commerce are needed to be
managed as well. There could be violation of these intellectual properties and even lead to
exposure of customer data and information. Other companies using the same patent, trademark
or copyright can also lead to violation of intellectual property management (Shin et al. 2015).
c. risk related to breach of health and safety compliance responsibilities
The Health Care Act and Health and safety within workplace Act should be implemented
properly to meet the requirements of the organization as well as ensure that every workers and
the customers are kept safe and healthy from any kinds of harm or abuse within the
organizational premises. The handling of equipments manually should be done properly to make
sure that people were not subjected to any kinds of harm. A confined space is maintained and
people with musculoskeletal disorders are provided with support and help for making them relax
and enjoy during their stay at BBQfun (Austin 2012).
9. Development of proposal
a. proposed implementation of resourcing
The financial, human and organization assets are considered as major resources for
implementing the e-commerce strategy.
b. Costs breakdown
The costs are incurred at various operational levels of the organization such as nearly
$350000 have been spent on plants and machineries, promotional costs and website development
activities incurred $200,000 and cost for recruitment of new workers and training is more than

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$50,000. Store managers, leaders of teams, Gold Coast store manager also are paid wages that
can rake up to $30,000. There could also be spending of money, nearly up to $50,000 for the
management of office infrastructure. Thus, the total would be nearly $900,000.
c. Benefits to organization
Based on the financial projections, it could be understood that the company had a present
value of initial investment up to $861000 and the profitability index was 1.39, which represented
that the organization maintained a good financial status.
d. approaches for developing KPIs
There are various ways of developing KPIs like strategic approaches managed to answer
the queries of customers and develop products and services according to their needs and
preferences. The operational approaches needed to develop KPIs are management of customer
service personnel and provide training to the staffs for enhancing their skills and expertise level
(Bolman and Deal 2017).
e. risks
E-commerce strategy could bring issues like poor sales online, low quality customer
service, loss of IP and IP ownership and not recruiting the most skilled and knowledgeable
workers that might often lead to inaccurate website development and inability to attract
customers.
f. contingency planning
A contingency plan is developed for deriving a good outcome that is somewhat different
from the actual expected plan. The contingency plan is developed for risk management and is

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mainly devised by the business organizations or Government. Risk management practices are
adopted by BBQfun to develop policies and practices and manage online business successfully.
This could also prevent any kinds of internet fraud activities and maintain proper security and
authentication of seers as well who login to the website to purchase the barbecue and outdoor
lifestyle products of the company (Elloker et al. 2012).
10. Approval by Operations General Manager
The manager has approved all the resources needed to set up the e-commerce system and
strategy and it showed that costs incurred at various levels of the organization have been broken
down, key performance indicators have been identified along with the risks experienced and
contingency plan to prevent those issues.
To
Supervisor,
BBQfun
Re: Approval letter
Based on the resources and information delivered by you, I hereby approve that all these costs
are applicable for implementing the e-commerce strategy. Please note that additional loan will be
provided based on proper justification and identification of the necessary resources needed to
implement e-commerce system within our company.
Yours Truly,
Operations General Manager

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11. Portfolio
The legislative policies including Privacy Act, Anti-discrimination and Health and safety
at workplace have helped in maintaining a good culture and enable proper communication and
teamwork within the organization as well. The e-commerce strategy is implemented with the
help of managing web development agreement to create a long term vision and evaluate
approaches to gain material ownership and IP rights. The human resources management included
recruiting of new staffs within the workforce while the financial resources had been obtained
with the management of organizational assets (Nahavandi 2016). The operational plan was
created by developing strategic framework, make decisions and implement the budgetary
procedures to ensure development of e-commerce strategy with ease and effectiveness.
Conclusion
The simulated business considered here was BBQfun for which the resource
requirements were identified and then an operational plan had been developed. It had been done
by consulting with the various stakeholders in business such as shareholders, customers,
managers, employees and suppliers. The key performance indicators were identified as well
along with management of risks and development of contingency plan to implement a successful
e-commerce strategy at BBQfun, Australia.

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References
Austin, D., 2012. Human services management: Organizational leadership in social work
practice. Columbia University Press.
Boin, A., Stern, E. and Sundelius, B., 2016. The politics of crisis management: Public leadership
under pressure. Cambridge University Press.
Bolman, L.G. and Deal, T.E., 2017. Reframing organizations: Artistry, choice, and leadership.
John Wiley & Sons.

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Burgoyne, J., 2012. Management learning. In Encyclopedia of the Sciences of Learning (pp.
2090-2092). Springer US.
Elloker, S., Olckers, P., Gilson, L. and Lehmann, U., 2012. Crises, routines and innovations: the
complexities and possibilities of sub-district management: leadership and governance. South
African Health Review, pp.161-73.
Mujtaba, B.G., 2013. Managerial skills and practices for global leadership. ILEAD Academy.
Nahavandi, A., 2016. The Art and Science of Leadership -Global Edition. Pearson.
Schoenly, L., 2012. Management and Leadership. Essentials of Correctional Nursing, p.327.
Shin, Y., Sung, S.Y., Choi, J.N. and Kim, M.S., 2015. Top management ethical leadership and
firm performance: Mediating role of ethical and procedural justice climate. Journal of Business
Ethics, 129(1), pp.43-57.