Diploma of Leadership and Management: BBQfun Marketing Report Analysis

This report analyzes the marketing strategies and performance of BBQfun, a business operating in the Brisbane area that promotes a healthy outdoor lifestyle. The report examines the marketing plan, including market data utilization, sales performance, and product analysis. It assesses the success of marketing activities, identifies over- and under-performing products, and uses forecasting techniques to identify existing and emerging market needs. The report also covers business analysis, including product sourcing, market research, and supplier relationships. It highlights the importance of quality, customer service, and staff training in the context of market trends and customer satisfaction. The report also includes an analysis of the financial aspects of the business, including sales forecasts and expense forecasts. The analysis uses data from customer surveys and sales performance to determine the success of the marketing activities.

Running head: INTERPRET MARKET TRENDS AND DEVELOPMENT
INTERPRET MARKET TRENDS AND DEVELOPMENT
Name of the Student
Name of the University
Author Note

1INTERPRET MARKET TRENDS AND DEVELOPMENT
Introduction
This report is centered around the business BBQfun in Australia and its marketing strategies
involved. The business mainly focuses on the Brisbane area where healthy outdoor lifestyle is
promoted along with products that are unique and tasty. The aim of this report is to determine to
factors that is involved in the marketing strategy and the performance of the products.
Marketing Strategy
The business makes the best out of its market data from different sources, this would
include ABS statistical data that would help in understanding the potential customers involved.
The business reached its peak in the year of 2010 when the sales reached 10$ million. The
market had its share of competitive retail environment that would allow technological changes
and other changes on the buying pattern of the consumers. The basic market need is for quality,
fashionable and different lifestyle that is centered outdoors (Australia & Beard, 2015). The
business made accessibility that the customer needs to access to the store, even the customers
need help from experts when it comes to choices. This is why the store has experienced staffs
who are fully knowledgeable about the products. The business also maintains its price with its
quality. It is because of that the service is not cheap.
Business Analysis
The business has added new products that are sourced from the supplier under a regular
basis. The plan is to rest the products that are to be engaged with the taste of the consumers. To
create a market research firm (Ebbs, 2013). The objective is to get feedback from these firms
when the changes are determined depending on the availability of the products. In the initial
stages of the marketing plan, several groups are held to gain insight a variety of lifestyle stores.

2INTERPRET MARKET TRENDS AND DEVELOPMENT
Performance of Products
The business that is involved in the procurement of the activities involved take initiative
to measure the performance of the products that is involved. The quality is one of the major
factor that would determine profit of the business (Dilworth & McGregor, 2015). The initial
purchase price can or cannot be reliable to that of the indicator value. When there is a record of
performance involved, the local supplier. There is also the scope that is used to improve the
goods from the local industry. The business maintains a pre-registered list that highlights the
preferred suppliers of products along with a request for expression of interest and evaluation of
the submission (Power & Delage, 2011). To the suppliers, this can be requested for inclusion ay
any point of time. The business encourages contractors so that they can provide information
based on the experience and expertise of the availability of the products.
Emerging Market Needs
It has been noted that the business may experience failure that would help in identifying
the external environment and develop appropriate strategies. There is also the need to train the
staff in line with the strategies involved in marketing. There is the option to revise the products
that are inclined towards the quality of customer service. If there is the need of relative revenue
gains, it can result in poor consumer confidence.

3INTERPRET MARKET TRENDS AND DEVELOPMENT
References
Australia, D., & Beard, U. Y. Meat Free Week 2015.
Dilworth, T., & McGregor, A. (2015). Moral steaks? Ethical discourses of in vitro meat in
academia and Australia. Journal of Agricultural and Environmental Ethics, 28(1), 85-107.
Ebbs, M. (2013). Fremantle community welcomed to Notre Dame’s free Community BBQ.
Power, S. B., & Delage, F. (2011). Summer Peak, Winter Minimum, and Growth in the Demand
for Online Weather Services in Australia. Bulletin of the American Meteorological
Society, 92(10), 1275-1277.