BSBMKG502: BBQfun Marketing Mix Analysis, Evaluation, Adjustment

This report evaluates the current marketing mix of BBQfun, an outdoor lifestyle product retailer in Brisbane, Australia, to identify weaknesses and enhance revenue. The report assesses the company's product mix, place mix, promotion mix, and price mix, highlighting the importance of product quality, online marketing, and competitive pricing. It suggests incorporating medium-quality products, expanding online presence, and adjusting pricing strategies to better cater to the target market. The report also analyzes the effectiveness of direct mail investments and recommends shifting focus to online promotions to attract more consumers and increase revenue while adhering to relevant regulations like the Competitive and Consumer Act 2010.