Strathfield College - BBQfun Marketing Report and Analysis

This report provides a comprehensive marketing analysis of BBQfun, a lifestyle retail business in the Brisbane area. The report begins with a review of BBQfun's marketing plan and strategies, followed by an analysis of performance data to determine the success of marketing activities. It identifies over- and under-performing products and services, and utilizes forecasting techniques to identify existing and emerging market needs. The analysis covers various aspects, including market trends, organizational performance, and emerging market needs. The report provides recommendations for management, focusing on competitive analysis, market expansion, local business involvement, and public relations campaigns. The report references customer data, sales performance, and financial forecasts to support the analysis and recommendations.

BBQfun was established in 2009 by current CEO, Pat Mifsud. BBQfun
offers an extensive product range, incorporating both local and imported
goods. It is one of the main lifestyle retailing business that focuses on the
Brisbane area. The business has redefined the possibilities that would
allow people to shop for outdoor lifestyle products. Their focus is on local
and imported goods that are sold to manage the payment plans. Not only
the business has good information regarding the current situation of the
market, but also possesses knowledge about the common attributes of the
people they serve.
BBQFun

Marketing Trends and Development
- When appreciating the difference in quality, the customers has taken
initiative to increase their preference (Roscoe, 2014).
- With the unique service provided, the business appreciates the effort that
would allow the lifestyle seen outdoors.
- As people are demanding a larger selection of choices, in comparison to
outdoor lifestyle and accepting a limited offer (Dyster & Meredith, 2012).
-The business are accustomed with the fact that the customers like variety in
their products, which is why the business always look to innovate.
- With the trend in media, customer always look for more options available.
Which is why the business can take initiatives of including new products.

Organization's Current Performance
-The business have excellent staff who are highly skilled and have
knowledge regarding the outdoor lifestyle of the people.
- The business also have attained loyalty with repeated customers.
- For urban districts, the business have a highly functional and efficient
space (Donoghue, 2017).
- The business has grown in a number of areas within the Brisbane area.
- The business currently has a total of 12-20 full time employees with a
store that is 1000-1500 square metres long.

Emerging Market Needs
-The business targets the objective of price centric matters that is
coordinated to the highest priority.
-With renovation, there is high demand for quality of the products.
-There is basic functional products that are to be replaced or broken (Burns
et al., 2012).
- As the business manager is responsible for the activities centred around the
market, the business assess all the factors that would imply customer
satisfaction.
- There is the growing need for quality based unique and fashionable
outdoor lifestyle.

Recommendation
-The management should research its competitive analysis based on the
businesses performance.
- The business should target outside Brisbane more.
- The local business owners should be involved with the organization so that
they can support each others business.
- There should be more PR based campaigns to promote the benefits of
outdoor lifestyle.

References
Burns, A. E., Bradbury, J. H., Cavagnaro, T. R., & Gleadow, R. M. (2012). Total
cyanide content of cassava food products in Australia. Journal of Food Composition
and Analysis, 25(1), 79-82.
Donoghue, P. (2017). 'Second Japanese Exchange Just as Successful as First; Sports
Medicine Australia (SMA)'. Sport Health, 26(3), 29.
Dyster, B., & Meredith, D. (2012). Australia in the global economy: continuity and
change. Cambridge University Press.
Roscoe, J. (2014). Big Brother Australia: Performing the ‘real’twenty-four-seven.
International Journal of Cultural Studies, 4(4), 473-488.