BSBMGT517: BBQFun Operational Plan for Leadership in Business

This report presents an operational plan for BBQFun, a manufacturing company aiming to integrate an e-commerce system. It details the company's operational environment, including legal and regulatory frameworks, and outlines the role of the operational plan in achieving strategic goals. The report covers business plan formulation, including financial projections and resource requirements (physical and human). An action plan for e-commerce development is provided, along with performance indicators for operational and financial targets. Risk identification and contingency plans are also included, along with a proposal for the operational general manager. The plan emphasizes recruitment, procurement, and the importance of adapting to the contemporary business environment to gain a competitive advantage. The report also highlights the importance of contingency planning to mitigate identified risks and the need for effective communication and training to ensure successful implementation.

Running head: Leadership in Business
Leadership in Business
Name of the Student:
Name of the University:
Author’s note:

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Table of Contents
Summary of the Operational Environment of BBQFun..................................................................2
Role of the Operational Plan........................................................................................................3
Formulation of the Business Plan................................................................................................3
Physical and Human Resource Requirements.............................................................................4
Action Plan for E-commerce Development.................................................................................5
Performance Indicators for Operational and Financial Targets...................................................6
Risk Identified and Contingency Plan.........................................................................................7
Proposal Suggested to the Operation General Manager..............................................................8
Reference.......................................................................................................................................10

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Summary of the Operational Environment of BBQFun
BBQFun is a manufacturing company which deals with outdoor lifestyle products. The
business aims at restructuring its business by introducing e-commerce system within the
operation of the business. The operational environment includes the legal factors which impacts
the working operations of the business. The regulatory and legislative frameworks should be
considered while incorporating new business or idea in the business. The implication of
Privacy Act 1988, which helps the organization to handle and manage the personal information
of the clients and the customers (Amankwah-Amoah, Ifere and Nyuur 2016). The laws sets
obligation and rights for assess corrective personal information. There other laws such as Anti-
discrimination Law, Equal Opportunity Law and fair work act.
The purpose recruitment and induction policy includes is to ensure that the company aims at
recruiting and selecting potential candidates. The rules and regulation are The Equal Pay Act
1970, The Anti-discrimination Act, The Disability Act 1995 and the Employment Equality 2003.
The recruitment should be fair enough and there should not be any kind of biasness. The
vacancies has to be filled with trained and potential candidates so that they can do their job
effectively.
The purpose of the procurement policy is to ensure the acquisition of all the resources are carried
out effectively and constantly, transparently and fairly with reference to the requirements of the
organization. The legislative frameworks are
 Estate Agent Act 1960
 The Privacy Act 1988
 The Equal Opportunity Act 2010

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 Corporation Act 2010
 Fir Work Act 2009
 Occupational Health and Safety 2004
 Tax system Act (Goods and Services Tax) 1999.
Role of the Operational Plan
BBQFun is a manufacturing company which aims at increasing its business operation by
incorporating e-commerce strategy. In order to effectively implement the plan the management
aims at planning an operational plan which would be including various factors. The factors
includes action plan, resources, and staffing needs, performance indicators (Palmer and
Whybrow 20140. The operational plan aims at setting business’s operational and working scale
with appropriate performance indicators and timelines. The e-commerce will be highly beneficial
for the company in order to increase the working process and increase sales within the
organization. The operational plan must be completed within the time frame and all the
necessary requirement s must be allocated to the staff. Moreover, there must be effective
recruitment and selection process in order to fill the vacancies with potential and competent
candidates.
Formulation of the Business Plan
After analyzing the previous data of BBQFun it is observed that the company is making
profitable investment and revenue from its business operations. However, in the contemporary
business world and competitive environment the business needs to make changes in its business.
This would benefit the business in terms of reputation, revenue, profit and to gain competitive
advantage of the market (Cox 2015). According to the budget for implementing the new strategy
of e-commerce the estimated cost is $100,000 per year and the revenue which will be generated

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through the new strategy will be profitable for the three years. The expected additional profit
would be $200,000. This figure is double what is invested in the project. Therefore it can be said
that there should little amendment such as setting targets and contingency plan for the identified
risk. There is not requirement of developing new strategy rather making amendments in the
existing plan. After reviewing the risk associated with the operational plan a contingency pan
needs to plan to avoid or lower the possible risk (Laudon and Traver, 2016). According to the set
goals by the management of BBQFun, the business aims at increasing its revenue significantly in
the next coming years and however, the set operational plan aims at providing satisfactory profit
and revenue to the business.
Physical and Human Resource Requirements
In order to efficiently incorporate the action plan the resources must be adequate and
relevant resources should be provided to the working staff and the management. The business
will be including both physical and human resources so as to successful carry out the operational
plan without any interference and obstacles. The following physical and human resources as
necessary for the new operational plan.
The physical resources: The physical resources which would be needed for the company are
trucks, system software, computers, and adjustable chairs for the staff, forklifts, and a ware
house for products. These are some of the physical requirements which be essential for the
company. These resources are listed as the important assets in the business. The physical
resource aims at providing good assistance to the operational process of the company (Badea et
al., 2014). For example, the trucks will be used to deliver the products which is essential for
online sales delivery process.

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The human resource: In order to effectively perform the operational plan, there are human
resource requirements which could foster the work more effectively and effectively. The human
resource requirement such as staffing needs. The business needs to recruit candidates who can
handle the online sales system. Technicians are also recruited in order to handle the software
systems. 4 ware house staff and 6 delivery drivers and 4 online staff.
Action Plan for E-commerce Development
Milestone: Action and/or objective
(to achieve strategic aims of physical or
human resourcing)
Date Person
responsibl
e
Budget or
resources
(where applicable)
The management needs to install 250
computers and software per year.
11th May
2013
Project
Manager
Power-point
presentation,
documents of
resources and
charts.
The management aims at planning at
allotting task and responsibilities.
(Recruitment and selection process)
21th May
2013
Human
Resource
Manager
Job description,
vacancies, job
portals, candidate
documents.
Implementing the e-commerce strategy and
developing the website of the business.
16th June
2013
The technical
staff,
operational
manager,
sales
manager and
facility
department.
Developers, system
engineers, website
tools.
Launching the website within the company 21th June
2013
The sales
team and
marketing
team
Developers, system
engineers, website
tools
Advertisements and promotion of the new
strategy in order to aware the potential
customer about the new benefit.
(Communication)
25th June
2013
The sales
team and
marketing
team
Marketing
Manager and use
of different kinds
of promotional
tools.
26th June
2013
Technical
and
Information
Websites IP, login
ID, General
Settings,

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Technology
Team
Configurations.
The new star6tegy is promoted and
completed and successful implemented in
the business operation.
11th July
2013
CEO and the
top level
management
with the
senior
management.
Project reviews
and other
important
documents.
Performance Indicators for Operational and Financial Targets
The performance indicators helps the business to periodically asses the performance of the
business and keep a track of the success of the business. The balance scorecard is a strategic tool
which helps the business to monitor its business performance according to the business
operation. The performance indicator also helps in managing the resources as well (Perrigot and
Pénard 2013). The business aims at keeping the cost of the business in bit low and control the
overall cost of the business
KRA (key
result area)
Target KPI (key
performance
indicator)
Result
Sales of the
business
The business aims at increasing the
sales by 20% and improve the
client satisfaction index y 25%.
Sales Turnover To increase the
number of sales.
Financial The profitability of the business
would enhance and the costs of the
business would also reduce.
Cost-Benefit Increase in profit
Sales The revenue which is generated from
sales would increase significantly
Sales Turnover High sales
revenue
Human
Resource
Skilled labor force who have the
talent and knowledge for effectively
managing the operations of the
business.
Competent Staff System is
operated
successfully

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Risk Identified and Contingency Plan
Contingency Plan
Company name: BBQ fun
Name of person developing the plan:
Who was consulted as part of this plan?
Name Position
Risk identified:
Inappropriate Ineffective or process and delay in work operations due to
underperformance of the employees.
Strategies/activities to minimize the risk By when By whom
There has to be proper training programs and
effective training sessions for the employees in
order to develop their skills and competency
level. This will foster working process and help
to understand their role.
After
recruiting
Manager.
Contingency Plan
Company name: BBQ fun
Name of person developing the plan:
Who was consulted as part of this plan?
Name Position
Risk identified:
The idea or the action plan can be stolen or copied.
Strategies/activities to minimize the risk By when By whom
The risk of duplicity the idea can be copied by
some other part and therefore the business
Before
Planning
Top level
managem

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should incorporate intellectual property rights
such as patents and copyrights.
Stage ent
Contingency Plan
Company name: BBQ fun
Name of person developing the plan:
Who was consulted as part of this plan?
Name Position
Risk identified:
Customer quality problems and poor online sales
Strategies/activities to minimize the risk By when By whom
In order to avoid this problem there must be
quality assurance of the products and good
service from the staff. This would ensure that
the customers are satisfied and would return
back for more products.
Before
Planning
Stage
Sales team
Proposal Suggested to the Operation General Manager
Proposal to the operational manager in order to get approval for the operational plan. The
proposal has been demonstrated below:
 The business is earning enough profit for the future prospect however, the business needs
some effective changes in order to gain competitive advantage and generate attractive
revenue for future growth. The company aims at incorporating e-commerce strategy in
order to enhance the level of sales and number of sales as well. In order to so the business
needs resources. The business would be requiring physical and human resources, the

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physical resources include 6 trucks, 6 forklifts, ware house and computers. The human
resource includes sales team and 6 drivers.
 The potential benefits which is clearly identified from the new strategy of e-commerce is
it would deliberately increase the number of sales and generate revenue than before in the
company.
 Moreover, in order to effectively carry out the strategy the business will have to control
the initial cost of the business through cost leadership technique. This will ensure that the
business is spending not more than what the profit will be generated. The business also
ensure recruiting potential candidates as well.
 The associated risk with the new strategy will be controlled by developed contingency
plan and the management ensures that the risk is at a controllable level. The risk
associated with the company are underperformance of the employees, the duplicity of the
new idea and customer dissatisfaction which might leads to less revenue.

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Reference
Amankwah-Amoah, J., Ifere, S.E. and Nyuur, R.B., 2016. Human capital and strategic
persistence: An examination of underperforming workers in two emerging economies. Journal
of Business Research, 69(10), pp.4348-4357.
Badea, A., Prostean, G., Goncalves, G. and Allaoui, H., 2014. Assessing risk factors in
collaborative supply chain with the analytic hierarchy process (AHP). Procedia-Social and
Behavioral Sciences, 124, pp.114-123.
Cox, E., 2015. Coaching and adult learning: Theory and practice. New Directions for Adult and
Continuing Education, 2015(148), pp.27-38.
Laudon, K.C. and Traver, C.G., 2016. E-commerce: business, technology, society.
Oakland, J.S., 2014. Total quality management and operational excellence: text with cases.
Routledge.
Palmer, S. and Whybrow, A., 2014. Coaching psychology: An introduction. In Handbook of
coaching psychology (pp. 21-40). Routledge.
Perrigot, R. and Pénard, T., 2013. Determinants of e-commerce strategy in franchising: A
resource-based view. International Journal of Electronic Commerce, 17(3), pp.109-130.
Sharma, G. and Lijuan, W., 2015. The effects of online service quality of e-commerce Websites
on user satisfaction. The Electronic Library, 33(3), pp.468-485.

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