BBQFun Company Performance: Market Trends, SWOT & Financials

This report provides a comprehensive analysis of BBQFun Company's performance, focusing on market trends, potential business impacts, and a review of comparative business performance. It includes a SWOT analysis identifying strengths, weaknesses, opportunities, and threats, along with a financial analysis detailing sales performance and projections. The report also incorporates a PEST analysis, examining political, socio-cultural, technological, and economic factors affecting the company. Furthermore, it discusses the impacts of relevant legislation, codes of practice, and national standards on BBQFun's operations. The analysis aims to provide insights into the company's current standing and future prospects within the outdoor lifestyle market. Desklib provides a platform for students to access similar solved assignments and past papers.

BBQFUN COMPANY PERFORMANCE
Market trends
The dynamic nature of the outdoor lifestyle commodities requires proper
marketing strategies to produce commodities that can meet the sophisticated
and informed customers. The changes come because of the explosion of the
mainstream media in the form of TV shows (“Homes Beautiful” and “Better
Outdoor Lifestyles” and periodicals that advocate for exotic outdoor items.
The following are some of the areas that have recorded massive transition in

Market growth
•According to the report by Innovation and Business Industry Skills Council (2017), the national market
for outdoor lifestyle reached the $300 million (Bhagara & Sharma, 2018). The report further estimated that the
growth of outdoor lifestyle was likely to grow by 6% over the period between 2017 and 2022.
•The economic environment
•Political environment

SWOT Analysis
Strengths
•The company enjoys a wide pool of labour that is highly skilled and experienced in
outdoor lifestyles.
Weaknesses
The company has allocated minimal funds for product promotion. This has made
marketing difficult and the mission to create effective brand awareness unachievable.
Opportunity
Increased demand for the company products outside the targeted area of the greater
Brisbane increases the rate of turnover.

Threats
• Continued competition from firms such the Yard and BBQ’s R Us, forces the company to increase its investment in marketing. This
makes profit ton shrink, and limits the company’s chances of expansion.
Financial analysis
• Sales performance index
• Estimated sales performance for BBQfun company in Brisbane and Queensland Table 1
• No Year Estimated sales
• 1 2014 365 000
• 2 2015 384 000
• 3 2016 411 000
• 4 2017 427 000
• 5 2018 472 000
• Projected 2019 493 000
• Average sales = 365000+384,000+411,000+427,000+472,000=2,059,000
=2,059,000/6= 343,166.7
Total market potential for online sales

PEST ANALYSIS figure 1
PEST
analysi
s
POLITICAL FACTORS
ECONOMIC
FACTORS
SOCIAL FACTORS
TECHNOPLOGICAL
FACTORS

Political factors affecting the company include:
•Government stability and the changes in the ruling regime that dictates the rules governing business
in the country dictate the manner in which BBQfun Company operates.
•The second aspect that can influence BBQfun operations is the bureaucratic policies and regulation
tools used by the government to manage consumption of goods.
•Thirdly, government involvement in trade unions and agreements as well s competition policies and
tariffs affect the operations of the firms.

Socio-cultural factors affecting BBQfun Company
• General education level of the citizens
• Buying habits and individual lifestyle
• Attitude towards a product and investing trends
• Religion and beliefs
Technological factors
Basic infrastructure development level in the country
Rate of technological change
Financial investment in research and development
Technological incentives and mentors

Analysis of market trends
• According to Agrawa (2018), the GDP of the
country grows by 3% per annum.
• The level of unemployment remained at 7%
over the years between 2014 and 2018.

The level of inflation remained at 3% over the five-year period as
shown below;
2014 2015 2016 2017 2018
2.65
2.7
2.75
2.8
2.85
2.9
2.95
3
3.05
level of inflation
level of inflation

Impacts of relevant legislation, codes of practice and national
standards
• Environmental protection policies
• Revised cannons of taxation
• Enactment of new tariffs.
• Increased government support.

References
Agrawal, P. (2018). Use of (Super) hydrophobic Surfaces in Digital
Microfluids(Doctoral dissertation).
Bhagara, A., & Sharma, D. K. (2018). Changing paradigm of
Employability Skills in the Global Business World: A Review. IUP
Journal of Soft Skills, 12(2), 7-24.
Great Britain Department for Business Innovation, & Department
for Business. (2011). Higher education: Students at the heart of the
system (vol. 8122) the Stetionary Office.
Loh, V. H., Rachele, J. N., Brown, W. J., Ghani, F., Washington, S., &
Turrell, G. (2019). The potential mfor walkability to narrow
nieghbouhood socioeconomic inequalities in physical function: a case
study of middle-aged to adults in Brisbane, Australia. Health & place,
56, 99-105.