BBQFun Marketing Plan: Sales Promotion, Trends, and Legislation

This report provides a detailed marketing plan for BBQFun, a retailer of BBQ equipment. It includes an analysis of future trends such as technological advancements, energy consumption, and brand identity, and how these trends can be leveraged to develop new sales promotion plans. The plan emphasizes reaching the correct customer base, increasing buying power, and creating unique products. Furthermore, the report addresses relevant legislation and codes of practice impacting BBQFun's marketing activities, including import/export laws, consumer law, and guidelines from the Australian Communications and Media Authority (ACMA) and the Australian Marketing Association (AMA). The plan also includes strategies for increasing physical presence and customer engagement to enhance brand visibility and cultivate healthy customer relationships.

FUTURE TRENDS
Helpful reaching
the correct set of
customers
Increases buying
power of the
customers
Develop a
New Sales
Promotion
Plan It can aid in
addressing new
needs of large
customer base
It will be helpful
for creation of an
Unique Products
for BBQ Fun
Increase
Budget of
Technological
Advancements

FUTURE TRENDS
Innovations Regarding less
Energy Consumptions
• It can increase the visibility of the
BBQ Fun
• It helps in establishing and
maintaining a good product line-up
Creation of Unique Brand
Identity
• Influence the identity of BBQ to
have a competitive advantage
against Outdoorz and BBQ’s R US

FUTURE TRENDS
Increase Physical
Presence
• It will be influencing the
visibility of the BBQ Fun brand
and help in providing the
experience to the customer
• It will be beneficial for getting
direct feedbacks from
customer
Include New Channel for
Increasing Customer
Engagement
• Help in building the customer
engagement for BBQ Fun
• It can influence the
perspective of the customer
• These campaign can help BBQ
Fun in cultivating a Healthy
Customer Relationship

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