BBS Director of Strategy, Marketing & PR Candidate Evaluation Report

This report assesses three candidates for the Director of Strategy, Marketing, and Public Relations position at Bia Blasta Snacks (BBS), a snack manufacturing company experiencing declining sales. The evaluation is based on key criteria including knowledge, skills, and attributes, with specific scoring for each candidate (Arthur McLoughlin, Angela Redmond, and Ciara Canaven) across various categories like planning, marketing, customer service, communication, and interpersonal skills. The report outlines the company's vision, mission, and values, and provides an outline plan for the new director's role. Ultimately, Ciara Canaven is recommended for the position due to her extensive knowledge and experience. The report also includes references to relevant literature on leadership and management.

LEADERSHIP AND
MANAGEMENT

Cover Content
• EXECUTIVE SUMMARY
• LIST OF THE KEY CRITERIA
• KEY CRITERIA
• KEY ELEMENTS THAT SHOULD NOT BE TAKEN INTO ACCOUNT
• SCORING CRITERIA KNOWLEDGE (ARTHUR MCLOUGHLIN)
• SKILLS (ARTHUR MCLOUGHLIN)
• ATTRIBUTES (ARTHUR MCLOUGHLIN)
• (KNOWLEDGE ) ANGELA REDMOND
• WHO BEST FIT FOR THE JOB

EXECUTIVE SUMMARY
• Bia Blasts Snacks (BBS), is a snack manufacturing company and deliver products in
Ireland and United Kingdom. From the past few years BBS has noticed a decline in sales
so they are creating a new position of Directors of Strategy, Marketing and public
Relations. Company has listed some key criteria and on the basis of this they have
shortlisted three applicants.

LIST OF THE KEY CRITERIA
Basis Total 100
Knowledge Planning and Execution 15
Marketing 5
Customer and Personal Services 15
Administration and Management 5
Skills Communication Skills 10
Analytical Skills 10
Interpersonal Skills 10
Attributes Friendly behaviour 10
Influencing Personality 10

Key Elements that should not be taken
into account
• There are different kinds of attributes which are required for a specific
post and need to be consider as well.
• As BBS company is planning to recruit candidate for its new post i.e.
Director of Strategy, Marketing and public Relations. This is being done
because of firm's decrease in sales.

KEY CRITERIA
• Knowledge
Planning and execution
Marketing
Customer and Personal Service
Administration and Management

CONTINUE…
• Skills
Communication Skills:
Analytical Skills:
Interpersonal Skills:

Continue…
• Attributes
Friendly-behaviour
Influencing personality
Corporative in Nature

4. Scoring Criteria
Knowledge (Arthur McLoughlin)
Basis Rating Justification
Planning and Execution 10 of 15 In terms of scoring Arthur will be scored 10 out of 15 because of his
planning and appropriate strategies company's revenue increased to
25 percent.
Marketing 2 of 5 In relation to marketing an individual must be bright and full of ideas
and in this category Arthur will be given 2 out of 5 because he is very
influencing in this category.
Customer and Personal Services 4 out of 5 In this context, Arthur score 10 out of 15 because as per his
performance review he was rated high on social ability and for the
post of Directors of Strategy, Marketing and public Relations it is
required that individual have proper connection with customers.
Administration and Management 8 out of 10 In this category, Arthur has scored 4 out of 5 because has good
managing skills and hardly any of the person worked with him has a
bad words to say in regards to his way of performing their task.

Skills (Arthur McLoughlin)
Basis Rating Justification
Communication Skills 8 out of 10 In relation to communication skill Arthur will be scored 8 out of 10
because during a presentation to the Board he managed to influence all
the board members with his ideas and thoughts.
Analytical Skills 7 out of 10 In terms of analytical skills Arthur scored 7 out of 10 according to the
profile given he was having adequate knowledge of marketing field
and International marketing.
Interpersonal Skills 7 out of 10 In a company interaction with individual is very important and in
this category Arthur scored 7 out of 100 which is good enough due
to his involvement in different activities of an organisation.

Attributes (Arthur McLoughlin)
Basis Rating Justification
Friendly behaviour 8 out of 10 In terms of friendly behavior Ciara is scored 8 out of 10 because she is
trustworthy and honest while doing any kind of activity.
Influencing Personality 8 out of 10 In this context Ciara is scored 8 out of 10 and it is because her deep
knowledge in all the aspects of business whether it is at national or
international level. She has mix of production and employee
orientation.
Cooperative 7 out of 10 In relation to this criteria of cooperative in nature she is scored 7 out
of 10 because she maintains better relation with superiors and staff
members.

(Knowledge ) ANGELA REDMOND
Basis Rating Justification
Planning and Execution 13 of 15 In terms of friendly behavior Ciara is scored 8 out of 10 because she is
trustworthy and honest while doing any kind of activity.
Marketing 8 out of 10 In this context Ciara is scored 8 out of 10 and it is because her deep
knowledge in all the aspects of business whether it is at national or
international level. She has mix of production and employee
orientation.
Customer and Personal Services 7 out of 10 In relation to this criteria of cooperative in nature she is scored 7 out
of 10 because she maintains better relation with superiors and staff
members.