BBS013-1 Original Creations: Business Management Case Study Report

This case study provides an in-depth analysis of Original Creations, a company involved in designing and marketing lifestyle products. The report explores various departmental operations and their strategies for growing new items and improving sales execution. It identifies issues faced by the company regarding product performance and marketing activities, including complaints about product quality. The analysis incorporates a weighted scoring model to evaluate different business options, such as lean manufacturing, digital marketing, and employee training. Expected benefits and dis-benefits, along with a detailed timescale and cost assessment, are presented. The report concludes with recommendations for enhancing marketing strategies through digital innovation and improving product recognition, emphasizing the importance of market research and quality control.

Foundations of
Business Management

EXECUTIVE SUMMARY
Business management is elaborated as the series of processes involving planning,
directing, coordinating, controlling, organizing, staffing, and supporting the business
functions/operations to accomplish organizational objectives, aims, and goals. Business
managerial are expected to accomplish the goals of the company with respect to different
functions of the business. This report has depicted different operations and functions performed
by various departments that can be used for growing new items and further developing the sales
execution of the business. It has likewise examined different issues that are looked by the
company in regards to their procedure for further developing in the total sales execution of the
organization. It has provided specific recommendations for conquering those difficulties that the
business faces.

Table of Contents
PART 1 RESEARCH FINDINGS...................................................................................................1
INTRODUCTION..................................................................................................................1
REASONS..............................................................................................................................1
BUSINESS OPTIONS (WEIGHTED SCORING MODEL).................................................2
EXPECTED BENEFITS........................................................................................................4
EXPECTED DIS-BENEIFITS...............................................................................................4
TIMESCALE..........................................................................................................................5
COSTS....................................................................................................................................7
CONCLUSION......................................................................................................................7
PART 2 SELF REFLECTION........................................................................................................8
INTRODUCTION..................................................................................................................8
SKILLS ACQUIRED.............................................................................................................8
SMART OBJECTIVES..........................................................................................................9
CONCLUSION....................................................................................................................10
REFERENCES..............................................................................................................................12

PART 1 RESEARCH FINDINGS
INTRODUCTION
Management in a business alludes to the activities of planning, staffing, organizing,
controlling, coordinating, and financing of enterprise functions so objectives and goals of the
organization can be accomplished successfully and profitably. The marketing and sales execution
inside a business fundamentally relies upon the company's management practices in the different
departmental operations and is exceptionally critical to produce profits for the company. The
accompanying report again talks about the Original Creations that is a business enterprise
associated with designing and marketing of the products and services for other organizations.
Business management is vital for any activity within an organization, since it assists with
succeeding the business over a long time (Bamgarner, and et. al., 2019). The report is divided
into two parts. First part of the report will depict different departments of Original Creations and
their principles for growing new items or new techniques for further developing their sales
planning and execution. In addition, it will discuss difficulties tackled by the company with its
product development and marketing activities alongside the suggestions for working on the
presentation of its promoting exercises. Second part will provide self-reflection on the skills
gained from the preparation of the report.
REASONS
The business case is helpful to give key directions to its leaders and stakeholders to assess
different threats, opportunities, cost and advantages related with the business. For this situation
the Original Creations has dealt with numerous issues in regards to product performance and
marketing exercises that influences the general sales, profitability and income of the business. It
was complained by numerous clients that items given by the organization are of inferior quality
and damaged that lower down the quality norm and successful organizational performance.
Because of this reason, the company needs to make higher speculation on stock and further
develop the market performance in the UK (Brocke and Mendling, 2018). The Original Creations
must provide higher consideration on market development and promotion activities of the
organization and need to effectively perform their market research prior to sending off an item
that will assist with expanding its turnover and inclusion on the lookout. Management of
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business can be elaborated as planning, directing, controlling, coordinating, organizing, staffing,
and handling the functions/operations for the company to accomplishing organizational aims,
and goals. Business management is expected to accomplish the targets of the company in regards
to different functions of the business. For expanding the product performance through
advertising and sales exercises, the business organization must focus on different functions of the
organization and increment the productivity and motivation of the workforce. There are different
necessary exercises to be executed for accomplishing the viability in promoting exercises of the
Original Creations. There are different practical areas inside the company that should be taken
care of to improve product performance and proficiently for further developing the marketing of
the products (Maggioni and Turchetti, 2020). With the assistance of effective functional and
organisational activities, Original Creations can further develop their promoting exercises for
increasing their market performances.
BUSINESS OPTIONS (WEIGHTED SCORING MODEL)
It refers a methodical system that is important to choose projects in view of expected
expense and advantage standard (Wu, C. and et. al., 2021). The accompanying model is
generally reasonable for a given particular climate or market region, as a strategy for choice
which can be applied through strategic project selection. In this model mathematical qualities are
allocated to the essential drives to give ranking and choose the most ideal conceivable option that
is available in the table.
Requirements Wei
ghts
Digital
marketi
ng
strategy
Lean
manufa
cturing
method
Reduce
employe
es from
logistics
and
hiring
in
marketi
ng
Focus
on
product
develop
ment
and
quality
control
Selling
excessiv
ely and
maintai
n
minimu
m/ zero
invento
ry levels
on the
job
training
for
employe
es
instead
of the
agencies
/
instituti
2

ons
Increase Sales
turnover
10 9*10=90 9*10=90 8*10=80 9*10=90 7*10=70 8*10=80
Higher employee
morale and
motivation
10 7*10=70 8*10=80 7*10=70 9*10=90 3*10=30 9*10=90
Cost Effective 10 4*10 9*10=90 1*10=10 2*10=20 9*10=90 2*10=20
Quality 10 9*10=90 10*10 =
100
10*10 =
100
10*10 =
100
8*10=80 10*10 =
100
Customer
Satisfaction
10 8*10=80 9*10=90 9*10=90 10*10 =
100
8*10=80 8*10=80
Total Score 50 370 450 350 400 350 380
Weighted scoring model can be elaborated as a precise methodology that is useful in
choosing the best technique for the promoting/ advertising of the business products (Lauer,
2020). The model basically centres on distinguishing the systems and assessing those techniques
for choosing the most ideal elective that anyone could hope to find in the market. Weighted
scoring strategy could prompt the downsizing of confidence, motivation and morale of the
representatives and their work execution at the workplace. Reducing of the size of department’s
workforce might lower down the employee morale and willingness to work that will create the
burden on managerial of the organization. The workers ailing in the promotion could lower the
efficiency of the staff individuals in different divisions consequently upgrading their knowledge
via learning and development is requiring (Wilson, 2020). Keeping a stock level can assist with
limiting the general misfortune that might happen because of the lower level of promotion inside
the organization. By increasing the production and increasing the stock in the market the
company can gain advantages of economies of scale. This has its own outcomes, for example,
elevated degree of reliance on the suppliers which will require compelling anticipating keeping
an ideal stock maintained for maintaining effective performance.
EXPECTED BENEFITS
Benefits are supposed to be the positive results of a task or project, which can be both
substantial and immaterial, tangible advantages are something that can be visible like income
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growth, market creation and business expansion. Non-material or intangible means something
limitless and invisible, yet the impacts are apparent (Routledge. Kasemsap, 2018). Subsequently,
for this situation, as per weighted score card model "picking lean manufacturing" stays an
excellent choice as compared to working in external dynamics, as it is more efficient compared
to working abroad for example China, UK, etc. as workers would feel helpful and
correspondence will be clear and powerful promoting better quality products in general,
significantly quicker, which would increment consumer loyalty and trigger more deals.
Besides, by making statistical survey of the market "Original Creations" would have a
superior understanding of most recent market patterns and customer trends & choices as well as
distinguish their objective market. Since Original Creations didn't put resources into statistical
surveying, which lead to their product disappointment. Another advantage could be that if
"Original Creations" changes its showcasing methodology by changing to digitalized and web-
based promotions and advertisements rather than standard techniques (Narus and Anderson,
2020). This could prompt more brand recognition and higher sales, as many individuals utilize
digital platforms and online shopping, for example, Instagram and FB nowadays, which would
save advertisement costs as social media advertising is less expensive.
EXPECTED DIS-BENEIFITS
Expected weaknesses are not the same as risks, rather it is an unfortunate result apparent
by various stakeholders, one expected disadvantage is scaling down workforce in logistics
division could prompt lower staff morale and absence of commitment and loyalty to the
company. In addition, downsizing logistics division would prompt higher redundancy costs
which would prompt administrative disadvantages over the organization (Hinsch, 2019). Another
dis-benefit could be that on the chance that they train their HR workers, rather than employing
through recruiting organizations it would cause higher recruitment costs as well as, Original
Creations needs more talented staff to prepare the representatives since it is as of now Already
lacking in different perspectives, for example, advertising which could prompt lower efficiency,
and disarray among the staff. By keeping minimum stock levels to the Original Creations, it
would lose the advantage of "economies of scale" which happens on mass purchasing, which
prompts more reliance on suppliers and arranging productively, otherwise, the stock could run-
out.
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WEEK 6: Training HR and
changing leadership styles
TIMESCALE
Project timescale is a rundown of series of occasions occurring, are organized in a
sequential or chronological manner, which gives an itemized timetable to supervisors, helps
monitor the task and separates objectives and achievements into feasible targets (Mayer, 2018).
It is useful in keeping up with smooth progression of tasks and keeping a history and
separating the objectives in more modest schedule for accomplishing them successfully and
productively.
 Planning technique will remember the diminishing of stock through deals advancement
for the main seven day stretch of the timetable (Mayer, 2018).
 Reducing man force in logistics by exchanging the makers and working locally by
changing production network will be finished in the subsequent week.
 Via preparing the HR, the progressions can be brought in their performance and
proficiency can be developed..
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WEEK 1: Planning Strategically
& Decrease Inventory through
Sales promotion
WEEK 1: Planning Strategically
& Decrease Inventory through
Sales promotion
WEEK 3: Training HR and
changing leadership styles
WEEK 4: Improving product
development and improve
quality control
WEEK 5: Using Lean
Manufacturing & Decreasing
Workforce in logistics division

 In the fourth week action the quality control of the items and administrations can be
further developed by focusing on the product development by the organization (Atrey,
2020).
 By enrolling more staff for expanding the specialized help and zeroing in on the
promoting research in the Fifth week.
 In the 6th week the Original Creations can characterize their promoting methodologies by
zeroing in on the advanced business sectors to work on their inclusion across the market.
BENEFIT REALISATION TIMESCALE
For this situation, it will take nearly 4weeks after the task to capture the results of the
alterations made during the project (Dumas and et. al, 2018). Project time scale and might be
considered of as a series of steps wherein the occasion ought to occur that is impeccably
organized in sequential request and gives a particular timetable to finish a job.
COSTS
Estimated Cost assessment predicts the value, amount and cost expected by the project for
its successful completion (Boix, 2020).
1. Developing effective marketing strategy £10,000
a. Downsizing logistics operations to 1/4th of overall logistics operations
b. Lowering the employees to 2/3rd of total
2. Hiring More Staff for Marketing and promotion activities £15,000
a. Average Cost for Hiring Per Employee is £1,500
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WEEK 1: Reducing capital tied
up in stocks which may increase
sales through promotion
WEEK 2: Develop higher
efficiency and effectiveness
WEEK 4: Identifying customer
trends and adopting digital and
social media marketing
WEEK 3: Improving customer
service “adds value” to the
product

b. Number of employees needed to be recruited is 10 employees
3. On the job Training for HR per Employer £8,000
a. HR training for 1 employees £800
b. Total employees to be trained are 10 employees
CONCLUSION
It has been concluded that an enterprise needs to focus particularly on fostering their
promotion methodologies by publicizing virtual promotion and marketing stages and moving
towards digital innovations. The computerized innovation resembles promotions via web-based
entertainment and web-sites will be useful in giving more prominent acknowledgment to the
products. This report has been portraying different division activities that can be useful in
growing new products and further developing the general sales execution of the company. It has
additionally been talked about different issues that are looked at by the association in regards to
their methodology for further developing product performance and sales of the products. It has
been giving sure suggestions to conquer those difficulties looked by the association. Besides, it
has been perceived that an organization requires performing different tasks for upgrading its
promoting exercises. Finally, it has been perceived that an association ought to pay extraordinary
focus over the product improvement and customer satisfaction for getting higher benefits of
expanding sales drastically.
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PART 2 SELF REFLECTION
INTRODUCTION
From the learnings about management business for the "Original Creations" I found out
about different capacities and information that can be expected for fostering the products in a
business (Béres and Fook, 2019). The finishing of the undertaking has assisted me with
understanding the concept of product development along with issues concerning the project
development and different arrangements that can be useful for growing better product
performance. This task was an incredible chance for upgrading my abilities, for example,
research, numeracy, ITC, critical thinking, cooperation, correspondence, and so on. In this piece
of the report I will talk about my experience in regards to different abilities and information that I
procured through the module.
SKILLS ACQUIRED
I gained different significant abilities from directing the examination and this course work.
An individual reflection is given to comprehend about the different abilities that I have gotten
from the different activities during the course. The different abilities that I gained by the
learnings are given underneath.
 Communications and interpersonal skills: With the assistance of activities during the
ninth week I fostered the relational and communication abilities where I was expected to
recap anything that I learnt and perceived in the course work. With help of this course, I
grew correspondence since I really want to impart knowledge to others in a team that I
have learnt through the module.
 Numeracy or analytical reasoning: During the 8th week’s activity I had the option to
foster logical reasoning and capacity to associate with the numbers in simpler ways. This
was difficult and I needed to strive to accomplish these abilities (Körkkö, 2021).
 ITC abilities: during the seventh week activity I began to find out about the utilization of
data innovation correspondence for setting up my CV with the assistance of different
advanced devices and ITC. During the eighth week I went through an exceptionally
complicated circumstance while fundamentally understanding PC based data frameworks
that were among the most troublesome exercises during the course work.
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 Critical ability & Problem solving: I feel that my critical ability to think was extremely
poor when contrasted with the others since I couldn't determine the contentions of
individuals while playing out the human asset the board exercises during week 7. I
comprehended that I need to analyse and recognize the reasons for issues to determine
them or make explicit arrangements.
 Cooperation or Team working was advanced by me during the ninth week exercises
where I expected to work with the team individuals and partners for offering the plans to
one another and getting more prominent outcomes in our work. The primary focal point
of fostering the collaboration was to upgrade the optima of execution and accomplish
wanted performance levels (Rolfe and Freshwater, 2020).
SMART OBJECTIVES
SMART is a mnemonic abbreviation for specific, measured, achievable, real and time
bound goals that helps an individual to determine what they want to foster as a part of their
objective in measured circumstances.. The SMART objectives that I have discovered, I need to
achieve are as follows:
S (Specific) M (Measurable) A(Attainable) R(Realistic) T(Time Bound)
ITC or Technical
abilities about
the manners in
which fields and
different
divisions inside
the association
deal with the
functions
successfully and
effectively
through the
comprehension
of innovation,
Understanding
the PC processes,
participating in
the specialized
conversations,
developments
and work
environment
advances for
accomplishing
the outcomes on
time.
Understanding
the ideas of
Utilizing the PCs
and the
mechanical
angles, for
example,
Computer IS, cell
phones,
advanced stages
and Information
innovation
interchanges.
The utilization of
innovations like
information
stages, advanced
networks, cell
phones, data
innovations,
Computer IT,
virtual
entertainment
and data
innovation
(Rappa and
Accomplished by
taking courses
Computer IS and
PC class program
during the eighth
week and ninth
week learning
program.
9

programming PC
frameworks, and
so forth.
digitalization and
assisting with the
digitalization
exercises.
Ledger, 2022).
Numeracy and
Conceptual
information on
the different
models,
hypotheses,
methodologies,
standards and
practices for
conflict
resolution
abilities of a
person at work
(Francis and
O'Brien, 2019).
Assessing the
work
performance,
finding the best
reasonable
standards,
techniques
methods, by
applying
appropriate
hypotheses and
models that can
assist with
upgrading the
optima of work.
Applying those,
hypotheses,
standards,
structures and
ideas in reality
circumstances at
work.
Assessing the
exhibition of
these
speculations,
models and
systems in the
genuine work
environment at
work.
Learnt through
the exercises of
seventh week
where I expected
to take part in the
collaboration and
team activities.
CONCLUSION
It has been concluded from the above report that an individual requires different abilities and
skills for playing out their roles successfully and effectively. This report has assisted with
identifying specific abilities, for example, correspondence, numeracy, data innovation, critical
thinking and group working or working with others. It has been obtained that these abilities are
exceptionally critical for performing different activities in a business and acquiring an elevated
degree of expertise of professional work. Finally, a SMART objective structure is given to
accomplish these abilities more specifically and proficiently.
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REFERENCES
Books and Journals
Atrey, R. R., 2020. Exploring Corporate Social Responsibility: Fundamentals and
Implementation. Studera Press.
Bamgarner, S., and et. al., 2019. Testbank for Fundamentals of Business.
Béres, L. and Fook, J. eds., 2019. Learning critical reflection: Experiences of the transformative
learning process. Routledge.
Boix, J. C., 2020. Fundamentals of Branding. Profit Editorial.
Brocke, J. V. and Mendling, J., 2018. Frameworks for business process management: a
taxonomy for business process management cases. In Business process management
cases (pp. 1-17). Springer, Cham.
Dumas, M., and et. al, 2018. Introduction to business process management. In Fundamentals of
business process management (pp. 1-33). Springer, Berlin, Heidelberg.
Francis, G. and O'Brien, M., 2019. Teaching clinical skills in pre-registration nurse education:
value and methods. British Journal of Nursing, 28(7). pp.452-456.
Hinsch, M., 2019. Fundamentals, Structure and Key Characteristics. In ISO 9001: 2015 for
Everyday Operations (pp. 3-7). Springer Vieweg, Wiesbaden.
Körkkö, M., 2021. Towards meaningful reflection and a holistic approach: Creating a reflection
framework in teacher education. Scandinavian Journal of Educational Research, 65(2).
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Lauer, T., 2020. Change management: fundamentals and success factors. Springer Nature.
Maggioni, M. and Turchetti, G., 2020. Fundamentals of the Insurance Business. Springer.
Mayer, C., 2018. Prosperity: Better business makes the greater good. Oxford University Press.
Narus, J. A. and Anderson, J. C., 2020. Making Business Marketing More Prominent: A Reply to
Commentary. In Fundamentals of Business Marketing Education (pp. 109-112).
Routledge.
Rappa, N. and Ledger, S., 2022. Pre-service teachers’ reflections on their challenging
experiences interacting with a parent avatar: Insights on deepening reflection on the
simulation experience. Journal of Education for Teaching. pp.1-15.
Rolfe, G. and Freshwater, D., 2020. Critical reflection in practice: generating knowledge for
care. Bloomsbury Publishing.
Routledge. Kasemsap, K., 2018. The Fundamentals of Customer Relationship Management.
In Diverse Methods in Customer Relationship Marketing and Management (pp. 44-60).
IGI Global.
Wilson, E.J., 2020. Business Marketing Executive Education: A Commentary. In Fundamentals
of Business Marketing Education (pp. 75-79).
Wu, C. and et. al., 2021. Novel three-way generative classifier with weighted scoring
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