BBUS1ABD Assignment: Analysis of Rice Bag Underfilling and Demand

This assignment solution analyzes survey data related to rice bags, focusing on brand demand, weight distribution, and the impact of discounts. Section A provides basic analysis of brand frequency and proportions, concluding that Brand L is more popular. Section B delves into discount effects on brand preference, analyzing loyalty and predicting customer choices. Section C provides confidence intervals for brand market share and conducts hypothesis testing to evaluate the producer's claims about average weight and underfilling percentages. The analysis utilizes statistical techniques, including calculating confidence intervals, performing hypothesis tests, and interpreting R-squared values to draw conclusions about consumer behavior and product characteristics. The assignment also includes the student's cover page and sample data.