BCF Cooler Report: Market Analysis, Recommendations, and Strategies

This report analyzes BCF, an Australian retail chain specializing in sporting goods, outdoor clothing, and equipment, with a focus on its Cooler product. It examines the SWOT analysis of the brand within the Australian retail market, analyzes its target market segmentation, and identifies the macroenvironmental factors affecting BCF's business. The report also describes the marketing mix to understand BCF's market positioning and opportunities. The report recommends strategic implementations for the company, including improved pricing strategies, enhanced research and development, modernized technology, product design modifications, and customer service improvements. Furthermore, the report emphasizes the need for effective value chain management, customer-focused approaches, strong supplier relationships, a robust human resource management team, and adherence to legal and environmental regulations. The conclusion highlights the importance of market analysis for overcoming risks, leveraging strengths, and adapting to changing customer demands and lifestyles. The report emphasizes the need for a qualified level of service and product quality.

Running head: BCF- COOLER
BCF- Cooler
Name of the Student:
Name of the University:
Author Note:

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Introduction
BCF is an Australian based transitional retail chain industry that deals with the
leveraging of sporting goods as well as outdoor clothing and equipment (Gregg and Greiner ).
BCF stands for Boating, Camping and Fishing. The concerned organisation deals with over
130 stores all across the nation of Australia. BCF works both in the traditional as well as the
online market. The particular paper in this connection is concerned with the Cooler product
the company deals with. With respect to this, the given paper focuses on examining the
SWOT analysis of the brand and its products in terms of the Australian market of retail
business. The report helps in the examination of the segmentation of the target market for the
concerned company. Moreover, the report is also focused on understanding the macro-
environmental factors that affect the working structure of the business of BCF while dealing
with its Cooler product in the market. The report also concentrates on describing the
marketing mix nature of the brand that helps the concerned company in setting up its market
positioning and a product where they have the largest opportunity to be in.
Recommendations
Based on the examination of the given report, it was critically analysed that the
concerned retail chain has gained a higher paradigm in the market of fishing and boating
department. However, the same is lacking behind in its sales and promotion techniques and
strategies of selling and gaining sufficient revenue from its Cooler product. In this
connection, the study tends to recommend a few strategical implementations to the company
that would help the same to gain a better competitive advantage in the Australian market and
thus maintain its paradigm in the same. The recommendations are specified as follows.
 Implementing better pricing strategies.

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 Fostering better research and development team in the company to study the situations
of the market.
 Implementing modernised technology in order to manufacture its products and
services related to Cooler.
 Changing and modifying the designs of the cooler.
 Keeping pace with technological innovations.
 Keeping a constant eye on the marketing strategies of the potential competitors and
therefore making necessary changes required to meet the demand of the market.
 Fostering customer service support system in order to deal with the feedback and
complaints of the customer after the selling of the goods and services.
 Implementing effective and efficient value chain management that would take care of
the delivery of the products and the services required by the peer customers.
 Meeting the tastes and preferences of the customers and the target market as per their
desire and wants.
 Maintaining a healthy business relationship with the peer clients and suppliers of the
raw materials in order to ensure the smooth flow of the inflow and outflow of the
goods and services.
 Building a former and effective team of Human Resource Management that would
help in the undertaking of the strategic plans and processes of the complete business
structure.
 Ensuring better man force power and attendance in the organisation.
 Implementing a healthy and friendly working environment for the workers at the
sweatshops of the concerned organisation.
 Fostering better quality of management in the online marketing team of selling
Cooler.

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 Adhering to the legalised way of performing the business procedures in order to avoid
the risks of significant government intervention and legal conflicts.
 Sustaining the environmental factors and keeping an eye on the hazardous waste and
harmful gases that eliminates in the production of the finished goods.
Conclusion
Hence, on the examination of the above-presented report, it can be critically stated
that a business organisation is accountable to study the complete market structure in order to
gain a higher paradigm in the business environment. The study in connection with BCF
suggests that the company thoroughly needs to understand the market structure of a retail
industry in Australia and work accordingly to avoid the severe circumstances that may occur
due to the uncertainties of risk. The analysis of the market structure will help the company to
overcome the risks and gain better competency amongst its existing rivalries. Not only this,
the market examination will help the company to analyse its useful strengths and
opportunities that would help the company to increase its volume of sales and revenue. The
study critically investigated that effective and efficient workforce resource as well as meeting
the demands of the customers with the changing lifestyle is also necessary. In the modern era,
the customers demand a qualified level of service from the company they choose to buy a
product from. Thus, the service quality of the company is to be maintained along with the
quality of the product offered to the customers.

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