Analyzing BCF's Business Model Shift Amid Socio-Cultural Changes

This case analysis examines how BCF, a division of Super Retail Group, adapts its business model in response to socio-cultural disruptions, particularly focusing on the impact of COVID-19 and changes in immigration policies. The report identifies key challenges such as market disruptions, bounded rationality, and labor market changes. It proposes solutions including mandatory employee vaccination, adherence to government safety policies, promotional activities, and enhanced employee motivation. The analysis highlights the need for BCF to adjust its value proposition, customer relations, and customer segmentation strategies to maintain competitiveness and customer satisfaction. Ultimately, the report concludes that effective managerial decision-making and strategic adaptation are crucial for navigating market volatility and ensuring business sustainability in the face of external disruptions. Desklib provides access to this solved assignment and other resources for students.

CASE ANALYSIS
To: Mr Anthony Heraghty, CEO - Super Retail Group
From: [Name and student number]
Date: [Date]
Word count: [2000 max – provide actual word count here]
Introduction
Boating camping and fishing which is popularly known as BCF is an organisation which is
owned by super retail group in the market and is known for their transitional chain of retail stores
over various countries (Marano, Tallman, and Teegen, 2020). BCF is the largest out to retailer in
Australia having approximately 130 stores in all over Australia. In order to manage large
operations in the organisation, the BCF Company has their focus to have effective branding and
division of work in the organisation. The company has a different system for the purpose of
identification of their value proposition customer relationship customer segmentation channels
and key resources that are helpful for the organisation in effective operations of the company.
Being such a large organisation BCF is required to take care of various options that can has a
significant impact on the business of the company. These disruptions are bad or good for the
business of the organisation but generally includes the problems that has been faced by the
organisations in their activities processes and events. This case analysis includes the disruption
about various options that has been faced by BCF and the solutions that can be adopted by the
company in order to provide maximum profitability to the organisation. These disruptions also
has their impact on the business model of the organisation that has also been included in this
report.
Describe the disruption
The major disaster that has been faced by every business organization these days is of the
covid-19 in which the business organizations has faced huge losses for stop being a part of retail
super store change BCF also faces the destruction of covid-19 in their organization as it affects
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various activities and processes in the organization. The major impact of covid-19 has been seen
as market disruption in the organization because there are several methods of fact about the
disease among the people that has make the disease more vulnerable in the world. As the
situation is new to every human being it also affect the bounded rationality of the company
which refers to the ability of human beings to make perfectly rational decisions in the
organization which is limited or bounded up to some extent (Ivanov, 2019).
One of the major destructions is change in immigration policy immigration have major
impact upon labour supply and it also makes significant increase in the pool of workers in certain
sectors of economy. Along with this it has been identified that immigration also increases
competition for job and reduces wages in the short run. Australian government stops all
migration, due to immigration history in Australia the population of respective country have been
significantly increased. The changes in immigration policy in Australia is because of increase in
immigration is increasing competition in labour market in Australia. There is a significant
relationship between immigration and unemployment rate as high level of immigration have
significantly changed country employment landscape.
This socio-cultural factor has both negative and positive impact in terms of BCF as less
immigration increases labour market cost which decreases company ability to acquire individuals
from large pool however. Immigration is causing issues of overcrowding extra pressure on public
services and more. Furthermore, it has been evaluated that migration is also increasing disease
transformation and excreting wage disparities intense Australian government decision to stop all
migration which have impact on company in terms of structural unemployment. Decision of
Australian government have direct impact upon BCF value proportion as immigration is
providing an advantage to company in terms of having larger size of labour force which helps in
increasing company productivity at low cost. Migration is helping respective company to gain
labours at low cost and increase organisation productivity. However due to this socio-cultural
aspect in which Australian government stop all migration value proportion of BCF is affected as
in this there are no needed to acquires workers on high wage rate and from lesser area from many
years. Business owners in this industrial sector need in temporary workers or people those who
are willingly ready to do particular job at a low cost as compared to other. Due to the Australian
government restriction on immigration BCF value proportion is affected in terms of labour rate
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in this from this social factor changes company is now required to pay higher wage rate to
acquire skill or talented candidates.
Preferred solution
In order to solve the problems that has been identified above the BCF company has
several solutions that can be adopted by them (Watanabe, Yan, and Soebbing, 2019). There are
several potential solutions that can be provided to the company brand or division so that they can
be able to perfectly respond to the different instructions that has been faced by the company. As
covid-19 vaccination is ready in the market and the company has an option to make it
compulsory for all the employees to get vaccinated they date so that the company can be able to
ensure health and safety of their employees.
The step which can be taken by the BCF Company as a potential solution to deal with
this major disruption of covid-19 is with the help of following all the rules and policies that has
been formulated by the government for the protection of people from the spread of covid-19.
This includes various steps such as wearing of mask at the workplace using of sanitizers very
often and providing a separate place to wash the hands regularly by the employees to stop the
spread of covid-19 (Cocchiarella, and Edwards, 2020). In order to solve this problem and make 1
the business normal in the market the company is required to also get involved in various
promotional activities so that they can be able to gain competitive advantage in the market. in the
above problems it has been assumed that the competitors are also facing same problem in the
market which helps the business to make effective strategies so that they can be able to gain
competitive advantage over the competitors.
The most appropriate solution that has been identified by the brand or division that could
be implemented at this time of covid-19 is to have motivation among the employees to work in
the organization and effective manner. The above solution will help the organization to enhance
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their productivity in this harsh time so that they can be able to gain competitive advantage in the
market and achieve the goals and objectives that has been set by the organization.
The company also finds a solution to have a proper strategy is related to the main value
proposition customer relations and customer segmentation in the organisation so that they can be
able to have proper understanding of the needs and wants of the customers after the lock down
and provide effective services to them. One of the solution that can be considered by BCF
Company at the time of covid-19 is to provide their products and services online to their
customers with the help of their websites and other websites on which the company has
registered their products and services (Nadif, and Vanany, 2021). Apart from this these value
proposition customer relationship and customer segmentation will also help the organisation to
attract more and more customers to get and enhance profitability of the organisation.
Impact on Business Model
A potential solution has been find out by the business to enhance the value proposition
customer relationship and customer segmentation in the organization so that they can be able to
achieve their goals and objectives and effective manner. The impact of all the three e can be
identified by the organization in their business model. A business model is a model which helps
to understand the operations and activities of the organization and make effective plan for
making profits for the company. As the company is planning for the value proposition they are
required to have a proper system for their products and services so that they can be able to
exceed in meeting the needs and wants of the customers. This requires the organization to change
their plans in accordance to the requirements of providing value proposition to the business.
Another one is to maintain customer relationship which has completely impacted the
business model of the organization. in order to maintain customer relationship the BCF company
is required to have a proper strategies that are required to be provided to the the marketing
department of the organization as they are the people who are directly connected with the
customers (Gerber, and Matthee, 2019). Providing best quality of products and services to the
customers also helps in maintaining customer relationship in the organization. This required to
identify that the maintenance of customer relationship in the organization has a direct impact on
the the business model as it also includes the marketing function of the organization.
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The solutions that has been provided above helps the organization to enhance their value
proposition because it has a direct impact on the business of the organization. The solution that
has been provided to control the spread of covid-19 in the organization also helps the business to
enhance the productivity of their employees which has been defects in the quality of the products
and services offered by the company (Hilton, 2018). This will help the organization in providing
maximum satisfaction to the customers which is a step towards the value proposition in the
business in accordance to the business model.
It has been identified that emigration have positive impact on business dynamics as they can
have low skilled immigrant and can make them temporary worker to enhance business growth
and productivity. Furthermore, it has been evaluated that migrant have complementary and
unique skills and knowledge that they can use in workplace. After the decision of Australian
government to stop all migration BCF is required to provide additional training and
development to employees as they are required to hire workers from the respective area. This
change in immigration policy will significantly increases organisational overall budget labour
cost and spending on training and development measures.
Conclusion
The above discussion helps to conclude that the situation of covid-19 has very negative
impact on several business organization which also includes BCF Company on which the above
report has been created. After identifying the problems that has been occurred during the covid-
19 it has been analyzed that the business organizations are required to take strategic decisions
and regards for the same. Covid-19 is like a market disruption for the business which requires to
find several potential solutions that are available in the market. The BCF Company has
successfully find out several potential solutions that helps to anticipate the performance
implications of the business. The potential solutions are provided in such a manner that they can
be able to enhance the value proposition and customer satisfaction in the organization. This can
be possible with the help of customer segmentation an effective manner. All these solutions have
a direct or indirect impact on the value proposition and other supporting activities that are
included in the business model. The above solutions that has been provided to the business
organization has a positive impact on the business model. It has been identified with the help of
the report that the external market has several impact on the managerial decision making due to
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the volatility and uncertainty that has been faced by the business in the situation of covid-19. The
managerial decision making is very essential to be taken in effective manner as it can affect the
operations and operating environment of the business. Their decision should be influenced by the
cognitive abilities and values create positive environment for the customers in the organization.
This market forces which creates disruptions in the business has various phases and further helps
the business to provide new offerings. The potential solution that has been identified by the
business organization of offering online production services to the customers will not only help
the retail stores of the BCF company to maintain social distancing among their employees but
also helps the organization to fulfill the needs and wants of their customers.
Appendix (not included in word count – limit to 5 pages max.)
Reference List (not included in word count)
Cocchiarella, D. and Edwards, J.R., 2020. Challenging the Amateur rule in the NCAA: a case
study of the failed attempt at institutional disruption by Northwestern University football
players. Managing Sport and Leisure, pp.1-14.
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Gerber, A. and Matthee, M., 2019, September. Design Thinking for Pre-empting Digital
Disruption. In Conference on e-Business, e-Services and e-Society (pp. 759-770).
Springer, Cham.
Hilton, J., 2018. Constructive disruption: leveraging key intangibles for smarter uranium
projects.
Ivanov, D., 2019. Disruption tails and revival policies: A simulation analysis of supply chain
design and production-ordering systems in the recovery and post-disruption
periods. Computers & Industrial Engineering, 127, pp.558-570.
Kaivo-oja, J.R.L. and Lauraeus, I.T., 2018. The VUCA approach as a solution concept to
corporate foresight challenges and global technological disruption. foresight.
Marano, V., Tallman, S. and Teegen, H.J., 2020. The liability of disruption. Global Strategy
Journal, 10(1), pp.174-209.
Nadif, N. and Vanany, I., 2021. Analysis of Demand Disruption on Product Availability in the
Retail Industry. PROZIMA (Productivity, Optimization and Manufacturing System
Engineering), 5(1), pp.12-20.
Ozalp, H., Cennamo, C. and Gawer, A., 2018. Disruption in platform‐based ecosystems. Journal
of Management Studies, 55(7), pp.1203-1241.
Watanabe, N.M., Yan, G. and Soebbing, B.P., 2019. Market disruption as a regime for athlete
activism: An economic analysis of college football player protests. Sport Management
Review, 22(5), pp.600-612.
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INTRODUCTION
MAIN BODY
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CONCLUSION
REFERENCES
Books and Journals
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