Report on Boston Consulting Group: Construction Business Strategies

This report provides a comprehensive analysis of the Boston Consulting Group (BCG) construction enterprise, examining its strategic approaches to market identification, client relations, and supply chain integration. It delves into how BCG manages and monitors project risks, measures project success, and addresses issues that arise during construction. The report highlights BCG's methodologies for assessing market trends, organizing client contacts, and adapting its supply chain to meet customer needs. Furthermore, it explores the company's techniques for risk management, including the identification of potential threats, clear articulation of project objectives, and continuous monitoring of project performance. The report also details the methods used by BCG to measure project success, such as scheduling and quality control, and discusses how the company tackles challenges like staffing shortages and changing project requirements. The conclusion summarizes BCG's strategies for maintaining a competitive edge within the construction industry, offering valuable insights into its operational efficiency and project management excellence.

Running head: BOSTON CONSULTING GROUP
BOSTON CONSULTING GROUP
Name of Student
Name of University
Author’s Note

1BOSTON CONSULTING GROUP
Table of Contents
Introduction..........................................................................................................................2
Identifying the market......................................................................................................2
Ways used by the organization in organizing its contacts with clients...........................3
How integrated is its Supply chain..................................................................................3
How it manages and monitors project risk......................................................................4
How it measures project success.....................................................................................5
How it deals with issues that arise during construction...................................................6
Conclusion...........................................................................................................................6
References............................................................................................................................7

2BOSTON CONSULTING GROUP
Introduction
Management of marketing has a vital role in the success of a business. It creates impacts
on profitability and customer satisfaction. A good marketing strategy might help an organization
by providing numerous advantages. Some benefits are client satisfaction, hike in sales,
developing identity of brand and some more (Tait and Gereffi 2016). Boston Consulting Groups
have introduced various ways using which they have identifies their markets, integrated their
supply chain and organized their contacts with clients, measured their success and dealt with
problems that arise while a project of construction. The report contains a detailed description on
all the parts mentioned above.
Identifying the market
The company identifies its market by assessing their present situation of the
organization, numerous global trends which have their impacts on organization are also accessed
by the organization. After all his is done, a specific conceptual framework is introduced which
would contribute in transforming the business, list various measures that would change the
system of organization (Ernstsen, Maier and Larsen 2018). The measures are subdivided into
three parts, at first comes the measures undertaken by the organization on its own, secondly the
measures taken by collaborating with the companies and lastly the measures taken by the
government. For these sub divisions the present practices are identified all the illustrative factors,
these factors are obtained for numerous approaches, this helps in the transformation of the
industry. Various tropical areas that are considered for identifying the market are mentioned
below
 Using tolls, technology and materials

3BOSTON CONSULTING GROUP
 Processes and operations
 Innovation of strategy in business model
 Collaborating with various industries
 Culture, organization and people
 Regulations and policies
 Public procurement
Ways used by the organization in organizing its contacts with clients
The organization uses numerous ways in order to organizes its contacts with its clients,
the ways involve keeping the clients updated about how much the project have progressed and
asking them if there requirement have been met, if not what are the changes that are required for
fulfilling their demands (Zajfert, Antonowicz and Majewski 2017). They also inform the clients
regarding the outcome that they have expected from the project and none of the clients are left
unattended.
Integration of their Supply chain
Boston consulting groups has changed the structure of supply chain to a great extent, they
have changed it into a particular one that helps them in concentrating on the fact that what
actually end customers would need. They created a specific plan that helps them address the
range of numerous factors of the organization such as vision, strategic intent, behavior,
technology, metrics, organization and processes (Zhao, Tang and Zhang 2017). The company
undergoes various steps that helps them in maintaining a check on the supply which is customer
centric, the steps are mentioned below
 Supply chain health check

4BOSTON CONSULTING GROUP
 Supply chain strategy and innovation
 Signal and demand planning
 Execution of Lean supply chain
Figure 1: capabilities needed to relieve the pressure points of Supply chain
(Source: McKiernan 2017, p. 143)
Ways used to manage and monitor project risk
The industry of construction is one of the risky industries because it might go through
numerous risks such as poor record of completion of a project, great amount of disputes and
litigation, competition for work, low margins and profit risk, poor safety, pressure of providing a
huge return on the funds that have been invested, pressure of saving time and money and some
more factors that are similar to this. Such factors are monitored and managed by the Boston
Consulting Group. Monitoring and managing is carried out using numerous steps, some steps are
proper identification of threats; this is done in order to help in identification of various risks and
hence find solutions for these risks (Myllylä and Kaivo-oja 2016). Proper explanation of aims

5BOSTON CONSULTING GROUP
and objectives; this is done for preventing any kind of confusion about the objective of a specific
project and the outcome that had been expected which should be received when the project ends.
Monitoring various risks in project is done by checking numerous factors like
performance of various employees along with stakeholders, quality of project and some more.
Quality of project is monitored by a project manager, this is done when he checks the expected
result with the obtained result and compares both of them. Employees’ performance is monitored
with the help of record keeping on daily basis (Guerard 2016). Stern steps are undertaken, if an
employee lags behind from his work. It is also monitored that weather all the resources are
available or not, these factors contribute in helping to improve the overall result of the project.
Measuring success of project
The success of a specific project is measured by Boston Consulting Groups by using
numerous methods, the methods are mentioned below
 Scheduling: scheduling helps in keeping a particular record that includes details
regarding when a project as well as its sub tasks are performed. The company takes care
that they continue in keeping a proper track of their real timeline of the specific project.
They also evaluate progress besides proceeding with the project. They continuously
update their schedule after each phase is completed.
 Quality: the quality of results obtained after the completion of a project and the
performance of the employees both are vital in order to make a particular project
successful (Buyle, Pizzol and Audenaert 2018). Quality check of mentioned factors is
done by a specific team which is allotted for carrying out the monitoring.

6BOSTON CONSULTING GROUP
Ways using which it deals with issues that arise during construction
The industry of construction comes across numerous threats and challenges. These issues
are resolved by using numerous ways, the ways that are utilized by Boston Consulting Group are
mentioned below.
 Using staffing agency: Lack of skilled employees is a threat that the company faces and
hence it takes help of a staffing agency which helps it in hiring various candidates who
are skilled.
 Document management: handling numerous documents in a specific project is difficult
and hence the documents might be replaced or lost. As a result the organization stores its
documents in a format that is digitalized in nature.
 Change in requirements: change of clients’ or stakeholders requirements when a project
has already started makes the project face problems (Tait and Gereffi 2016). As a result, a
consent form is provided to the clients and stakeholders before the project is started and
the members are told to inform about any changes before initiation of the project.
Conclusion
From the above pages of the report, it can be stated that Boston group has come up with
new ways by which they can look for market trends. Apart from this, the report mainly trends to
highlight the new contracts with the client organization. After that, integration has been done
with supply chain management. The report deals with certain number of ways by which the
project risk can be identified. The overall success of the project is understood by taking account
of its schedule and quality. The last section of the report deals with certain number of ways by

7BOSTON CONSULTING GROUP
which issues in the project can be tackled in Boston Consulting Group. The methods are making
use of staffing agency, management of document and making changes in the requirement.

8BOSTON CONSULTING GROUP
References
Buyle, M., Pizzol, M. and Audenaert, A., 2018. Identifying marginal suppliers of construction
materials: consistent modeling and sensitivity analysis on a Belgian case. The International
Journal of Life Cycle Assessment, 23(8), pp.1624-1640.
Ernstsen, S.K., Maier, A., Larsen, L.R. and Thuesen, C., 2018. Is construction ripe for
disruption?. In 34th Annual Conference ARCOM 2018.
Guerard Jr, J.B. ed., 2016. Portfolio Construction, Measurement, and Efficiency: Essays in
Honor of Jack Treynor. Springer.
McKiernan, P., 2017. Historical Evolution of Strategic Management, Volumes I and II.
Routledge.
Myllylä, Y. and Kaivo-oja, J., 2015. Integrating Delphi methodology to some classical concepts
of the Boston consulting group framework: arctic maritime technology BCG Delphi foresight—a
pilot study from Finland. European Journal of Futures Research, 3(1), p.2.
Tait, K. and Gereffi, G., 2016. Remanufacturing Services in the Construction Machinery Value
Chain. In Services in Global Value Chains: Manufacturing-Related Services (pp. 627-667).
Zajfert, M., Antonowicz, M., Majewski, J. and Wołek, M., 2017. The Assumptions Behind the
Construction of Synthetic Business Climate Indicator in the Railway Transport Sector in
Poland. Research Journal of the University of Gdańsk. Transport Economics and Logistics, 74,
pp.467-481.

9BOSTON CONSULTING GROUP
Zhao, Z.Y., Tang, C., Zhang, X. and Skitmore, M., 2017. Agglomeration and competitive
position of contractors in the international construction sector. Journal of Construction
Engineering and Management, 143(6), p.04017004.