BCO6185 Mobile Computing: A Case Study of the eBay Mobile Application

This case study report delves into the successful implementation of the eBay mobile application, examining its business model, architectural features, and impact on both the company and its users. The report highlights eBay's transition to a B2C model that benefits buyers and sellers, facilitated by technological advancements. Key features of the mobile app, such as quick search, secure payments via PayPal, and a notification system, are discussed. Furthermore, the case study explores the security measures implemented to protect online transactions and the significant financial advancements resulting from the app's modernization, including a substantial increase in revenue and the contribution of mobile payments through PayPal. Desklib offers a range of similar case studies and resources to aid students in their academic pursuits.

eBay Mobile
Application
“THE WORLD’S ONLINE MARKETPLACE”

About eBay
• EBay Inc. is one of the largest names when it
comes to e-commerce business.
• EBay is considered to be amongst the top
multinational e-commerce companies due to
their years of services to people all around the
globe.
• Over 430,000 people in the United States of
America make their living off selling new or used
items through eBay.

Business Model
• They upgrades the B2C model in a way
that benefits both the seller and the
buyer alongside eBay as the parent
company.
• These sellers are able to sell their
products through eBay either via fixed
price rates or auction their items.
• Conducting business with relation to the
modernizing nature of technological
advancements.

The Mobile Application
• The eBay application was first released
for the iOS users in 2008.
• The main features of the updated mobile
application includes the following:
• Quick search
• Category search
• Avatar update
• Secured login
• Secured payment through PayPal
• Notification system
• Auction listing sellers

Security Measures
• Online payment feature of eBay has given
rise to one of the largest online money
transaction farms in the world, PayPal.
• The application makes use of trusted
algorithms and technologies in order to
ensure a secured environment for
business transactions to take place.

Financial Advancement
• EBay’s revenue had doubled from a 8
billion dollars mark to a whopping 13
billion US Dollars within one year of their
modernized update to their mobile
application in the year 2012.
• In 2013, eBay’s PayPal contributed to
about 41% of eBay's net annual
revenues. More than 27 billion dollars of
that amount came in the form of mobile
payments.

Thank You