MGMT20144: BDO's Business Management, Structure, and Environment

This essay provides an analysis of BDO, a major Australian business and advisory services company. It examines the company's organizational structure, noting its hierarchical nature and departmental divisions. The analysis further explores the internal and external environmental forces impacting BDO, including political, economic, social, and technological factors, as well as the company's strengths and weaknesses. Risks such as economic fluctuations and cybersecurity threats are also discussed. The essay concludes by emphasizing the importance of employee engagement, training, and effective management functions in enhancing BDO's performance and achieving its strategic goals. It also highlights the need for BDO to focus on offering effective services to achieve its goals and objectives.

Running Head: Business Management and Context
Business Management and Context

Business Management and Context 1
Introduction
BDO is one of the biggest Australian companies who provide business and advisory
services. It is analyzed that there are many services like corporate finance, wealth management
and also financial planning that is taken into consideration by the company. The vision
statement of the company is to be a leader so that good services can be offered by considering
the attributes like communication, value, and requirement of the consumers. Also, the company
serves to the government, media, financial services, and automotive industries. BDO was
established in the year 1975 and presently company is based in Sydney, Australia. There are
more than 72000 employees who are conducting the routine activities of the company. BDO
offers services to the customers in more than 160 nations globally (BDO Australia, 2018).
In this paper, the organizational structure of the company will be explained by offering
effective services to the customers. The organization has a proper organizational structure that
will help in conducting the activities of the company. Also, it is analyzed that there are many
internal and external forces which are giving impact on the activities of the organization.
Organization Analysis
The company provides accounting and business advisory services to many Australian
companies and to the individuals. The company has a systematic organizational structure by
which the company can easily manage and conduct the activities in a proper manner. The
organizational structure of the company is hierarchical in which the directions are given from
top-level management to low-level management. It is seen that in the top management there are
CEO and managers who give responsibility to the subordinates so that activities can be
conducted. The level of management is divided into many departments like accounting services,
advisory services and secretarial services (Christensen, Dhaliwal, Boivie & Graffin, 2015).

Business Management and Context 2
( Source : Human resource,2018).
The activities conducted by the company in the advisory sector are effective but it is seen
that there are many internal and external forces which are given effect on the overall growth of
the company. External factors which are giving impact are political, social, economic and
technological factors. It is analyzed that in Australia there are many decisions related to politics
which are given by the government. It has given impact on the auditing and accounting
companies so that the changes can be made in the activities of the organization. With the change
in the government rules and regulations, it is seen that regulations and taxes are also changed
(Bleda & Shackley, 2008). New legislation and procedure of the government have given effect
on the activities of the accounting companies. The situation in Australia related to politics has
stability and also it is seen that there are skilled and educated workers. It helps the company to
increase the activities of the organization by focusing on hiring the experienced employees.
The economic condition of Australia is good and there are many resources which attract
foreign investment from many different nations. The economic factors are related to the
unemployment rate and also it is seen that economic conditions give impact on the activities of

Business Management and Context 3
the company. There are many opportunities available for the company to conduct the activities in
a proper manner. It is analyzed that in Australian market the service sector is the biggest
contributor so it can be easy for them to conduct the activities and can achieve the overall
profitability. It is important for the company to emphasize on the customized planning so that the
activities can be managed in a proper manner (Prajogo & McDermott, 2014). It can be beneficial
for both the customers and for the organization. Social factor also plays a great role to conduct
the activities in a smooth way. In the recent scenario, the individuals are becoming aware of the
services related to auditing and accounting. The individuals are contacting the companies like
BDO for taking advice related to tax. It is also seen that demand for the BDO has enhanced in
the Australian society. Technology also plays a great role in the services related to advisory and
accounting. It is seen that for the company, it is essential to ensure that latest technology are
taken into consideration so that activities can be conducted smoothly.
There are various internal factors which give impact on the growth of the organization.
The internal factor of the organization takes into consideration strength and weaknesses. The
strength of the company is that there are various services offered to the customers as a top
financial consultancy. The company has also recruited the candidates who give advice to the
people related to tax and businesses (Porter & Kramer, 2019). By focusing on the Australian
market it is seen that the company has an opportunity to enhance the overall activities of the
company. Weaknesses that are possessed by the company impact on the brand image of the
company. The weaknesses of the company are related to weak information technology that
effect at the time of managing the information of the people. It is difficult for them to consider
and manage technology and accounting software in a proper manner. The company is working
to be one of the best advisory firms in the Australian market. Also, it is difficult just because of
the high fees and expertise. The company also has a less visibility of the brand in the Australian
market if a comparison is made with the competitors (Rosemann & vom Brocke, 2015).
By achieving benefits and opportunities, the company has to face many risks at the time
of conducting business in Australia. It is seen that one of the biggest risks is related to the overall
fluctuation in the economic system. It is also giving impact on the decisions related to
investment and transaction of the company. Next risk is also related to the cybersecurity as there
are problems of cyber-attacks that is enhancing in the market (Lam, 2014). The company has

Business Management and Context 4
the information of the customers and also the bank details. It is seen that with the increase in the
number of hackers the chance of theft also enhances. Also, the organization is facing the
operational risk which impacts the effectiveness of the organization.
To reduce the risks and also to enhance the performance of the organization, the company
should take into consideration important decisions so that the activities can be conducted. The
human resource also plays an important to complete the activities of the company in an effective
manner. It is important for the company to execute the employee engagement strategy so that
motivation level can be enhanced by the employees towards the activities that are assigned
(Armstrong & Taylor, 2014). It should also consider middle and low-level employees in the
process of decision making so that they can be motivated and conduct the activities with
efficiency. This is the best way in which the company can easily enhance the performance of the
employees. The company should also emphasize on the training program for its IT department so
that they can increase its activities and technology. It will help to increase the knowledge of the
employees and direct impact on the activities that are conducted in the organization
(Marchington, Wilkinson, Donnelly& Kynighou, 2016).
It is seen that by taking into consideration above practices the organization can easily
enhance the performance and growth. If functions are maintained than it can be easy to attain
business strategy in an effective manner (Erasmus, Strydom, & Rudansky-Kloppers, 2016). The
overall functions of the company are marketing, finance and human resource activities. Human
resource plays an important role at the time of conducting the activities of the organization
(Bratton & Gold, 2017). The roles are assigned to the employees of all levels. The contact is
made with the clients so that needs and wants can be analyzed. They offer the customers by
offering services in a proper manner.
Marketing is also one of the important functions of marketing. There is a lack of brand
presence in the market so marketing can help the company in attaining the overall strategy in a
proper manner. The company can also promote the services through proper marketing. The
company can also understand the requirements of the customers by considering the marketing
strategies. Finance function can help the company in offering funds so that objectives can be
achieved by focusing on proper strategies. In this way, it is seen that all the functions can

Business Management and Context 5
enhance the performance of the company. It can also be simple for the company to conduct the
activities in a right direction (Wheelen, Hunger, Hoffman & Bamford, 2017).
Conclusion
By analyzing the above essay, it can be concluded that the company is one of the largest
companies in the Australian advisory industry. By considering systematic organizational
structure the company is conducting the activities in a smooth manner. There are also many
external and internal factors that are considered so that growth can be achieved by the company.
The company is also facing risk related to cyber security that affects the practices of the
business. So the company should focus on offering effective services so that goals and
objectives can be accomplished.

Business Management and Context 6
References
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practice. Kogan Page Publishers.
BDO Australia. (2018). BDO Australia | Audit | Tax | Advisory - BDO Australia. Retrieved
from https://www.bdo.com.au/en-au/home.
Bleda, M., & Shackley, S. (2008). The dynamics of belief in climate change and its risks in
business organisations. Ecological Economics, 66(2-3), 517-532.
Bratton, J., & Gold, J. (2017). Human resource management: theory and practice. Palgrave.
Christensen, D. M., Dhaliwal, D. S., Boivie, S., & Graffin, S. D. (2015). Top management
conservatism and corporate risk strategies: Evidence from managers' personal political
orientation and corporate tax avoidance. Strategic Management Journal, 36(12), 1918-1938.
Erasmus, B., Strydom, J. W., & Rudansky-Kloppers, S. (Eds.). (2016). Introduction to
business management. Southern Africa: Oxford University Press.
Lam, J. (2014). Enterprise risk management: from incentives to controls. USA: John Wiley
& Sons.
Marchington, M., Wilkinson, A., Donnelly, R., & Kynighou, A. (2016). Human resource
management at work. Kogan Page Publishers.
Porter, M. E., & Kramer, M. R. (2019). Creating shared value. In Managing Sustainable
Business (pp. 327-350). Springer, Dordrecht.
Prajogo, D., & McDermott, C. M. (2014). Antecedents of service innovation in SMEs:
Comparing the effects of external and internal factors. Journal of Small Business
Management, 52(3), 521-540.
Rosemann, M., & vom Brocke, J. (2015). The six core elements of business process
management. In Handbook on business process management 1 (pp. 105-122). Springer
Berlin Heidelberg.

Business Management and Context 7
Wheelen, T. L., Hunger, J. D., Hoffman, A. N., & Bamford, C. E. (2017). Strategic
management and business policy. UK: Pearson.