Vision and Scope Document for Mega Shopping Mall Beacon Technology

This document is a Vision and Scope Document for a beacon technology project within a Mega shopping mall, aiming to enhance customer engagement and market reach. The document outlines business requirements, including the opportunity to leverage Bluetooth Low Energy (BLE) beacons for targeted communication and offers. It details business objectives such as increasing customer numbers and implementing the technology successfully. The document also addresses potential business risks like security vulnerabilities and customer acceptance. The vision statement focuses on developing an advanced system to inform customers about discounts. Major features include product search, ordering, membership updates, and product lists, accessible via Android, iOS, and Windows applications. The scope covers initial and subsequent releases, limitations like inaccurate location detection, and exclusions. Business context includes stakeholder profiles (customers, staff, developers), project priorities (schedule, features, quality, staff, and cost), and operating environment considerations for deployment in the Mega shopping chains' geographical regions, targeting customers through location tracking and product pricing data via a mobile application. The document is adapted from the Software Requirements by K. Wiegers & J. Beatty (2013).

Vision and Scope Document
for
<Project>
Version 1.0 approved
Prepared by <author>
<organization>
<date created>
Copyright © 2011 by Karl E. Wiegers. Permission is granted to use, modify, and distribute this document.
eLearning versions of several popular Process Impact training seminars are available at
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Requirements,” “Exploring User Requirements with Use Cases,” and “Writing High-Quality
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Version adapted to the [K. Wiegers & J. Beatty. (2013)
Software Requirements]

Vision and Scope for <Project> Page ii
Table of Contents
Table of Contents................................................................................................................ii
Revision History..................................................................................................................ii
1. Business Requirements..................................................................................................1
1.1. Background............................................................................................................1
1.2. Business Opportunity.............................................................................................1
1.3. Business Objectives and Success Criteria..............................................................1
1.4. Business Assumptions and Dependencies..............................................................1
1.5. Business Risks........................................................................................................1
2. Vision of the Solution....................................................................................................2
2.1. Vision Statement....................................................................................................2
2.2. Major Features........................................................................................................2
3. Scope and Limitations...................................................................................................2
3.1. Scope of Initial and Subsequent Releases..............................................................2
3.3. Limitations and Exclusions....................................................................................2
4. Business Context...........................................................................................................3
4.1. Stakeholder Profiles...............................................................................................3
4.2. Project Priorities.....................................................................................................3
4.3. Operating Environment..........................................................................................4
Revision History
Name Date Reason For Changes Version

Vision and Scope for <Project> Page 1
1. Business Requirements
1.1. Background
In the given scenario, a Mega shopping mall intends to install the Beacon technology in
order to reach out to more number of customers. The Mega wishes to implement this technology
with the incorporation the Bluetooth low energy (BLE). Considering the present market picture
where more than a million of shopping malls are present in the market, implementation of such
technology is necessary.
1.2. Business Opportunity
Keeping the customers informative regarding the various offers of the stores is essential to
enhance the business. The beacon technology will aptly maintain this communication with the
concerned customers. The age-old geofencing technology which was solely based on GPS
tracking could only reach out to the passersby around the stores but Beacon technology could
direct the customers to the particular product or area inside the store.
1.3. Business Objectives and Success Criteria
 To enhance the market of the Mega shopping malls.
 Reaching out to more number of customers.
 Successful implementation of the Beacon technology.
 Encouraging its visitors to install the application.
1.4. Business Assumptions and Dependencies
Considering the Implementation of the Beacon technology in the Mega stores it is assumed
that the Mega shopping malls are yet to install this system also it is assumed that the company
would hire only 10 developers for developing the beacon project.

Vision and Scope for <Project> Page 2
1.5. Business Risks
The beacon technology of the Mega shopping centre might be vulnerable to the risk of
security. The data location history which is submitted by beacons can also be hacked by malware
programs thus giving access to the criminal. Other than this, customers might not like the idea of
getting such text messages. System failure is also one of the business risks that the Mega
shopping malls might face.
2. Vision of the Solution
2.1. Vision Statement
The long–term vision of the Mega shopping malls comprises of developing an advanced
system to reaching out to more number of customers. The Mega Company aims to keep its
customers informative regarding the various discount offers of the store with the incorporation
the newly invented Beacon technology.
2.2. Major Features
Feature ID Feature Name Feature Description
F-1 Find products in shopping malls Enables user to search for the product and
request product information and get the
exact location of the product.
F-2 Order product from shopping
mall. Enables the customer to order the product
or cancel the ordered product.
F-3 Membership The registered members will get the
updates. The membership can be modified
or cancelled.
F-4 Product list Enables the user to view the product,
modify the view list, archive the products,
enables the view of the other categories of
the product.
F-5 System access Android application, ios applications and
windows application.

Vision and Scope for <Project> Page 3
Figure 1: Feature tree for Shopping Mall with Beacon Technology
(Source: Created by Author)

Vision and Scope for <Project> Page 4
3. Scope and Limitations
Figure 2: Scope of Shopping Mall System with Beacon technology
(Source: Created by Author)

Vision and Scope for <Project> Page 5
3.1. Scope of Initial and Subsequent Releases
Feature Release 1 Release 2 Release 3
F-1: Find products
in shopping malls The customers will
avail information
from the beacons
Will provide
further
information
regarding the
product on
customer request
Exact location of
the product within
the mall will be
shown
F-2: Ordering
product from the
shopping mall
Not implemented Customers can
order product only
by visiting the mall
Fully implemented
F-3: Membership Registered
customers will
receive the
notifications
Registered
customers can
cancel their
membership
Registered
customers can
modify their
membership
F-4: Product list View the product Modify the product
list Archive the deleted
product
F-5: System access Android
application Ios application Window
application
3.2. Limitations and Exclusions
In certain instances the BLE could not detect the accurate location of the shopper. It is
difficult to predict how many beacons are actually required to accurately detent the positions and
in exactly which zones the beacons are needed to be installed. Other limitations of the products
include draining out of beacon batteries, difficulty in identifying the beacons as the IDs are not
printed on the beacons.

Vision and Scope for <Project> Page 6
4. Business Context
4.1. Stakeholder Profiles
Stakeholder
Major Value
Attitudes Major Interests Constraints
Customers Increased
value of
revenue
Will be resistant
unless the
product is of the
customer’s
choice.
Availing information
from the beacons Customers
might get
irrelevant text
messages.
Staffs Streamlining
the retailing
process
Always ready for
further
clarifications
from their
customers.
Modifying the
beacons; maintaining
the smooth operations
within the shopping
malls.
Limited
number of
staffs can be
hired
Software
developer Bridging the
gap between
the customers
and the
product
Always willing
to update the
software as per
the customer
requirements
Developing the
software for the
Beacon technology
with much precision.
Stipulated time
for software
development
Software
maintenance
team
Improved
services Enthusiast about
the product;
responding to the
software issues
at the immediate
basis.
Ensuring proper
functioning of the
beacons and the
mobile applications
Might not fix
the bugs.
4.2. Project Priorities

Vision and Scope for <Project> Page 7
Dimension Driver
(state objective)
Constraint
(state limits)
Degree of Freedom
(state allowable range)
Schedule Drafting the project
plan
Developing the
software within the
stipulated time.
Features 80-85% of the product
features must be included
in the software
Quality The software must attain
85-99% in quality
assurance test
Staff Limited number of
developers, only 10
developers are hired
Cost 5% of over budget is
acceptable
4.3. Operating Environment (Deployment Considerations)
The Mega shopping chains intends to reach out to customers especially in those
geographical regions where they are having their operating centers. The beacon technology will
mainly be used by the retailers to target their customers by tracking their locations. Data relevant
to the product pricing are sent through the beacon to the target customers. The customers who
are in the proximity of the store location in turn generate the data from the installed mobile
application.