Report on Beard King: Target Market Persona and Marketing Strategies

This report provides an in-depth analysis of Beard King, a brand focused on men's grooming products. The report begins with an executive summary and introduction to Beard King, detailing its products and target market, which primarily consists of males aged 20-45. The core of the report centers around the development of a consumer persona, 'Jake,' who represents the target demographic. It explores Jake's demographics, personality, psychographics, goals, influences, and potential objections to the product. The second section focuses on a marketing mix analysis, examining the seven Ps: product, price, promotion, place, people, process, and physical environment, and providing strategic recommendations for each element to optimize Beard King's market presence and sales. The report concludes with a summary of findings and recommendations, emphasizing the importance of product diversification and effective marketing strategies.