Assessment Task 2: Digital Marketing Project Plan for Beaurepaires

This project plan outlines a comprehensive digital marketing strategy for Beaurepaires, a tire repair and retail company in Australia and New Zealand. The project aims to enhance Beaurepaires' digital marketing efforts, addressing a historical lack of online promotion. The plan encompasses a detailed scope statement, work breakdown structure (WBS), schedule with resource allocation, risk management strategies, and a budget. Key deliverables include software design, SEM and SMM strategy development, display and email marketing planning, and the overall execution and implementation of these digital marketing strategies. The project is designed to be completed within a budget of $15,000 AUD and a four-month timeframe, with measurable metrics for post-implementation performance assessment. The WBS provides a hierarchical structure of deliverables, and the project schedule includes task durations, start and end dates, dependencies, and assigned resources. The plan also details a risk management strategy to address potential challenges. This project aims to significantly boost sales and business growth for Beaurepaires through effective digital marketing initiatives.

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Running Header: ASSESSMENT TASK 2 – TEAM PROJECT PLAN
Assessment Task 2 – Team Project Plan

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Assessment Task 2 – Team Project Plan
Executive Summary
This project aims to undertake overall design activities, development as well as the execution
concerning the digital strategies to ensure effective and enhanced marketing scheme at
Beaurepaires. The project is planned to be delivered within the allocated budget of Australian
Dollar 15,000 and a schedule of 4 months. The key deliverables of this project include the
planning as well as designing of the relevant software, design and development of the
strategy for SEM as well as SMM, development of the strategy and planning of display
marketing as well as email marketing, and the overall execution as well as the
implementation of the SEM, SMM, display marketing, and email marketing strategies and
action plans. This report presents the project plan entailing scope statement, WBS, detailed
schedule planning and resource allocation, risk management planning, and finally the
baseline budget.

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Assessment Task 2 – Team Project Plan
Table of Contents
Executive Summary.................................................................................................................2
1. Introduction......................................................................................................................4
1.1. Project Overview..........................................................................................................4
1.2. Business Request..........................................................................................................4
2. Scope Statement...............................................................................................................5
3. Work Breakdown Structure ("WBS")..........................................................................6
4. Preliminary Schedule & Assigned Resources................................................................9
4.1. Gantt Chart................................................................................................................12
5. Project Network Diagram.............................................................................................12
6. Risk Management Plan..................................................................................................14
7. Summary Budget............................................................................................................16
Reference List.........................................................................................................................18
Appendices..............................................................................................................................19
Project Management Team Contract...............................................................................19
Project Management Meeting Notes................................................................................19

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Assessment Task 2 – Team Project Plan
1. Introduction
1.1. Project Overview
This project is undertaken at Beaurepaires which is an organization that specialises in
undertaking repair work as well as retailing of tyre across the regions of Australia as well
as New Zealand (Beaurepaires AUS, 2019). This project aims to address the need for
effective form of digital marketing at this organization, as well as developing varied set of
contingency strategies and their implementation to support growth over the years. The
said project has been based chiefly over the development concerning sufficient as well as
effective form of strategies concerning digital marketing with respect to Beaurepaires, for
purposes of boosting in a significant manner the overall sales as well as business growth.
The foundation for this project can be traced to events at the company during the year
2005 in which the company suffered in a massive manner on account of not undertaking
online promotions as well as other various strategies for digital marketing (Beaurepaires
AUS, 2019). Thus, this project being planned shall aim in the development of productive
strategies with respect to digital marketing for purposes of promoting their products
online, therein resulting in enhancement of sales. Overall, the project’s objective shall be
to undertake overall design activities, development as well as the execution concerning
the digital strategies to ensure effective and enhanced marketing scheme at the
organizations. As part of this project, the objectives shall be monitored by way of
objectively measurable metrics to be used for performance assessments post the project
roll-out (Beaurepaires AUS, 2019).
1.2. Business Request
In specific, the business concern of the company which shall be addressed by way of this
project shall concern an absence of strategy for digital marketing that is effective and

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Assessment Task 2 – Team Project Plan
significant and the ensuring impacts on the competitive edge at the concerned market
place.
2. Scope Statement
Scope Management represents set of varied and relevant processes that shall make sure the
concerned project shall encompass all of the work that is required for completing the same
whilst excluding each of the work that shall not be essential for completing the same
(Kerzner & Kerzner, 2017; Larson & Gray, 2017; Fleming & Koppelman, 2016). A plan for
scope management shall detail the manner in which project scope shall be defined suitably,
effectively developed, as well as comprehensively verified. The same shall aid in define in a
clear manner who shall be responsible to manage the scope of project as well as acts to be the
guide to manage as well as controlling overall scope (Kerzner & Kerzner, 2017; Larson &
Gray, 2017; Fleming & Koppelman, 2016). An effective form of scope management shall
make sure that all of the work which are required, as well as solely the specific work which
are essential for completing the said project will be included. The project manager shall hold
the responsibility for making sure an effective form of scope management shall be developed
all through the project course. By way of applying the structured as well as well-planned
form of approach for scope management one could make sure the same (Kerzner & Kerzner,
2017; Larson & Gray, 2017; Fleming & Koppelman, 2016). The proper and comprehensive
process for scope identification shall enable to undertake a detailed identification of the
requirements. The same shall require one in interacting with the stakeholders and
communicating all relevant personnel / teams where necessary. In addition, there shall be a
need for identification as well as prioritization of various external requirements which the
project shall need to meet (Kerzner & Kerzner, 2017; Larson & Gray, 2017; Fleming &
Koppelman, 2016).

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Assessment Task 2 – Team Project Plan
The scope statement of this project shall be to undertake overall design activities,
development as well as the execution concerning the digital strategies to ensure effective and
enhanced marketing scheme at the organizations. The project shall be delivered within the
allocated budget of Australian Dollar 15,000 and a schedule of 4 months.
The key deliverables of this project shall entail the following –
 Planning as well as designing of the relevant software
 Design and development of the strategy for Social Engine Marketing (“SEM”) as well
as Social Media Marketing (“SMM”)
 Development of the strategy and planning of display marketing as well as email
marketing
 The overall execution as well as the implementation of the SEM, SMM, display
marketing, and email marketing strategies and action plans
3. Work Breakdown Structure ("WBS")
A WBS represents a foundation with respect to project planning as well as overall project
control. The same represents a point of connection with respect to estimates concerning work
as well as costs, information pertaining to the schedule, actual effort for work, actual cost
expenditure, as well as accountability (Kerzner & Kerzner, 2017; Larson & Gray, 2017;
Fleming & Koppelman, 2016). The same needs to be undertaken and completed prior to
concerned project manager could plan the affiliated as well as critical elements concerning
the said project, as well as they all needs to be suitably planned prior to project manager shall
get to measure the overall progress as well as variance by way of the plan (Kerzner &
Kerzner, 2017; Larson & Gray, 2017; Fleming & Koppelman, 2016). For the purposes of
performing the said key function, WBS shall at its crux be hierarchy comprising tangible /

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Assessment Task 2 – Team Project Plan
deliverables form of outcomes. A WBS could be suitably structured by way of either two
different ways. One of these approaches entails the structuring of WBS primarily in the
perspective of deliverables, across highest of the levels, that is, Level 1, with entries
representing major set of deliverables which the specific project shall be committed in
creating (Kerzner & Kerzner, 2017; Larson & Gray, 2017; Fleming & Koppelman, 2016).
The other approach shall be by way of perspective concerning life cycle, within that of
highest levels of entries within WBS shall correspond towards major set of phases concerning
the specific life cycle. The process to create the WBS shall be major and yet not solely be
planning deliverable which project manager shall need in completing while undertaking the
planning of project (Kerzner & Kerzner, 2017; Larson & Gray, 2017; Fleming & Koppelman,
2016).
The WBS for this project is presented as follows –
Figure 1 – WBS
DIGITAL MARKETING
PROJECT
Project Plan Phase
Approval for the
Project Proposal
Recruitment /
Selection of the
Project Team
End to End Project
Planning
Project Initiation &
Roll-out
Governance
Approvals
Planning, Designing, &
Development
Design, Development,
and Planning of
Software
Strategy Design,
Action Planning, and
Overall Development
of SEM & SMM
Strategy Design,
Action Planning, and
Overall Development
of Display Marketing
& Email Marketing
Planning Completion
& Documentation
Governance
Approvals
Execution /
Implementation
Action Plan Review
Software
Implementation
SEM & SMM
Implementation
Display Marketing &
Email Marketing
Implementation
Governance
Approvals
Control / Monitoring
Project Close-out
Outcome / Success
Evaluation
Documentation
Signing Off &
Celebration
Closure & Roll-out

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Assessment Task 2 – Team Project Plan
Table 1 – WBS
LEVEL 0 LEVEL 1 LEVEL 2
DIGITAL MARKETING
PROJECT
Project Plan Phase
Approval for the Project Proposal
Recruitment / Selection of the
Project Team
End to End Project Planning
Project Initiation & Roll-out
Governance Approvals
Planning, Designing, &
Development
Design, Development, and
Planning of Software
Strategy Design, Action Planning,
and Overall Development of SEM
& SMM
Strategy Design, Action Planning,
and Overall Development of
Display Marketing & Email
Marketing
Planning Completion &
Documentation
Governance Approvals
Execution / Implementation
Action Plan Review
Software Implementation
SEM & SMM Implementation
Display Marketing & Email
Marketing Implementation
Governance Approvals
Control / Monitoring
Project Close-out
Outcome / Success Evaluation
Documentation
Signing Off & Celebration
Closure & Roll-out

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Assessment Task 2 – Team Project Plan
4. Preliminary Schedule & Assigned Resources
Schedule management encompasses the various processes that is required for making sure a
timely form of completion concerning a project. Yet prior to the project schedule gets
created, the concerned project manager needs to have the WBS in general, the effort
estimates with respect to each of the tasks, as well as the resource lists having the availability
with respect to each of the resource (Harrison & Lock, 2017; Milosevic & Martinelli, 2016;
Fuller et al., 2017). The schedule shall be created by way of using the estimation method that
is consensus-driven and the rationale for the same shall be schedule in itself represents the
estimate with each of the date within the schedule gets estimated, as well as in case the said
dates shall not have relevant buy-in concerning people who shall be striving in undertaking
the said work, and in this manner, schedule shall be inaccurate (Harrison & Lock, 2017;
Milosevic & Martinelli, 2016; Fuller et al., 2017). The establishing of overall dates of
completion need to be undertaken by way of project teams as well as key set of stakeholders.
Concerned project manager shall assist by way of assimilating the information with respect to
resources, budget, scope, and estimation of times to complete the relevant project tasks
(Harrison & Lock, 2017; Milosevic & Martinelli, 2016; Fuller et al., 2017).
Table 2 – Project Schedule & Resource Allocation
REF
# TASKS DURATION START
DATE
END
DATE
DEPENDENC
Y Resources
1
DIGITAL
MARKETING
PROJECT
80 days 27/05/19
8:00
13/09/19
17:00
2 Project Plan Phase 10 days 27/05/19
8:00
07/06/19
17:00
3 Approval for the
Project Proposal 2 days 27/05/19
8:00
28/05/19
17:00
Project Manager &
Project Sponsor
4 Recruitment /
Selection of the 8 days 29/05/19
8:00
07/06/19
17:00 3 Project Manager &
Project Sponsor

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Assessment Task 2 – Team Project Plan
Project Team
5 End to End Project
Planning 8 days 29/05/19
8:00
07/06/19
17:00 3
Project Manager,
Project Team, &
Project Sponsor
6 Project Initiation &
Roll-out 8 days 29/05/19
8:00
07/06/19
17:00 3
Project Manager,
Project Team, &
Project Sponsor
7 Governance
Approvals 8 days 29/05/19
8:00
07/06/19
17:00 3 Project Manager &
Project Sponsor
8
Planning,
Designing, &
Development
40 days 10/06/19
8:00
02/08/19
17:00
9
Design,
Development, and
Planning of
Software
40 days 10/06/19
8:00
02/08/19
17:00 7
Project Manager,
Project Team, and
Software
Developer
10
Strategy Design,
Action Planning,
and Overall
Development of
SEM & SMM
40 days 10/06/19
8:00
02/08/19
17:00 7
Project Manager,
Project Team,
SMM & SEM
Developer, Digital
Marketing Expert
Advisor, and
Digital Marketing
Planner
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Strategy Design,
Action Planning,
and Overall
Development of
Display Marketing
& Email Marketing
40 days 10/06/19
8:00
02/08/19
17:00 7
Project Manager,
Project Team,
Email Marketing
& Display
Marketing
Developer, Digital
Marketing Expert
Advisor, and
Digital Marketing
Planner
12
Planning
Completion &
Documentation
40 days 10/06/19
8:00
02/08/19
17:00 7 Project Manager
and Project Team
13 Governance
Approvals 40 days 10/06/19
8:00
02/08/19
17:00 7 Project Manager &
Project Sponsor
14 Execution /
Implementation 20 days 05/08/19
8:00
30/08/19
17:00
15 Action Plan Review 10 days 05/08/19
8:00
16/08/19
17:00 13 Project Manager
and Project Team
16 Software
Implementation 10 days 05/08/19
8:00
16/08/19
17:00 13
Project Manager,
Project Team,
Software
Developer, and
Software Tester

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Assessment Task 2 – Team Project Plan
17 SEM & SMM
Implementation 10 days 05/08/19
8:00
16/08/19
17:00 13
Project Manager,
Project Team,
SMM & SEM
Developer, Digital
Marketing Expert
Advisor, and
Digital Marketing
Planner
18
Display Marketing
& Email Marketing
Implementation
10 days 05/08/19
8:00
16/08/19
17:00 13
Project Manager,
Project Team,
Email Marketing
& Display
Marketing
Developer, Digital
Marketing Expert
Advisor, and
Digital Marketing
Planner
19 Governance
Approvals 10 days 05/08/19
8:00
16/08/19
17:00 13 Project Manager &
Project Sponsor
20 Control /
Monitoring 10 days 19/08/19
8:00
30/08/19
17:00 19 Project Manager
and Project Team
21 Project Close-out 10 days 02/09/19
8:00
13/09/19
17:00
22 Outcome / Success
Evaluation 10 days 02/09/19
8:00
13/09/19
17:00 20 Project Manager
and Project Team
23 Documentation 10 days 02/09/19
8:00
13/09/19
17:00 20 Project Manager
and Project Team
24 Signing Off &
Celebration 10 days 02/09/19
8:00
13/09/19
17:00 20 Project Manager &
Project Sponsor
25 Closure & Roll-out 10 days 02/09/19
8:00
13/09/19
17:00 20
4.1. Gantt Chart
Figure 2 – Gantt Chart

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Assessment Task 2 – Team Project Plan
5. Project Network Diagram
The network diagram represents the visual illustration of the schedule relating to the project.
The network diagram within the contexts of project management shall be beneficial in
planning as well as tracking overall project right from its start until the end. The same shall
represent the critical path of a project in addition to scope concerning the project (Harrison &
Lock, 2017; Milosevic & Martinelli, 2016; Fuller et al., 2017).
Figure 3 – Network Diagram